Best strategies to fight trademark abuse in paid search
Trademark abuse hits your numbers and steals your money. Learn how to counter this with advanced automated monitoring tools.
Topic: United Kingdom
Google releases AI Mode in the UK
The third country to get AI Mode in Google Search is the United Kingdom.
International SEO execution: Keyword research, link building & UX that converts
Learn how to structure, localize, and optimize your website for international audiences. This guide covers hreflang, geotargeting, multilingual SEO, and more.
Google Ads adds RSA headline performance data
Google Ads starts showing real click and conversion data for each RSA headline, a major shift from Google's vague performance ratings.
43% of consumers now use AI tools daily: Report
Consumers are increasingly relying on AI tools to discover, evaluate, and buy from brands. Trust in local product/service research is low.
Digital PR for SEO: Backlinks, authority, and rankings
Discover how digital PR boosts your SEO by earning high-quality backlinks, increasing brand visibility, and building authority.
What is link velocity? How it impacts SEO and rankings
Learn what link velocity is, why it matters for SEO, and how to manage link acquisition speed to avoid penalties and improve rankings. Get expert tips and best practices.
Unlocking organic shopping: 8 insights from Google’s free listings
Ranking within Google’s organic shopping results comes with its challenges. These insights will fast-track your free listings knowledge.
Google faces EU antitrust complaint over AI Overviews
The EU is concerned that Google’s AI Overviews misuse publisher content without consent, harming competition and threatening the viability of independent journalism.
Why your Google event post isn’t showing and how to fix it
GBP event posts for restaurants and bars can show in mobile search – but only if done right. Here’s how to meet Google’s criteria.
International SEO basics: structure, hreflang, and common mistakes
Learn how to structure, localize, and optimize your website for international audiences. This guide covers hreflang, geotargeting, multilingual SEO, and more.
How Google AI Overviews are changing the PPC game
AI Overviews are pushing paid ads out of sight. Adthena analyzed 10 million SERPs to show where brands are losing ground and how fast.
Google faces UK crackdown over AI Search, advertising practices
UK's Competition and Markets Authority are eyeing tighter control of Google, a move that could reshape how advertisers reach users in search.
Microsoft Advertising launches reporting overhaul & Performance Max updates
Microsoft Advertising's latest updates bring smarter reporting, more flexible campaign controls, and streamlined cross-platform tools.
90% of AI search traffic comes from desktop: Report
AI search is booming, but mainly on desktop. Mobile users remain an untapped opportunity, especially in ecommerce, new data reveals.
James Brockbank on vanity vs. sanity SEO metrics, the shifting SEO landscape, and link relevance
SMX Advanced speaker James Brockbank shares insights on, SEO strategy, AI impacts, and SEOs working backwards from business goals.
Dawn Anderson on the SEO AI storm, user journeys, and why search is exciting again
SMX Advanced speaker Dawn Anderson shares insights on SEO's future and adapting to the era of generative information retrieval.
Zero-click searches rise, organic clicks dip: Report
AI tools like ChatGPT are growing, but Google still dominates. YouTube is the a destination and more clicks stay within Google’s ecosystem.
Global PPC and SEO co-optimization: How to audit for multinational success
Co-optimizing search campaigns across markets? Audit for language gaps, geo errors, siloed teams, and misaligned paid-organic strategies.
Types of backlinks explained: How to drive SEO, traffic, and authority
Understanding which types of backlinks are most valuable to your domain will help you develop the right content and target audiences.
Site migration SEO guide
Learn how to plan and execute a successful site migration without losing SEO traffic. Includes checklists, redirect strategies, and post-launch best practices.
Shocking 56% CTR drop: AI Overviews gut MailOnline’s search traffic
MailOnline's Carly Steven warns that Google AI Overviews will have a dramatic impact on traffic, and search traffic will inevitably decline.
Google Business Profiles launches ‘What’s Happening’
Google said the 'What's Happening' feature puts timely updates front and center, 'driving immediate engagement.'
Google faces $13 billion in EU civil claims after Shopping antitrust fine
The lawsuits by EU rivals may force major changes to Google's shopping and comparison queries and ad visibility.
U.S. pushes for Google ad business breakup
A break up of Google’s ad tech business could reshape how advertisers reach audiences online, potentially disrupting the ad buying process.
AI Overviews data: Google visits are up but engagement is falling
Google's AI Overviews appear to be changing how users interact with Google – but not how they search, new data shows.
Localization in Google Ads: How to structure multi-market campaigns
From language and currency decisions to balancing cultural relevance and performance, here's how to run Google Ads across global markets.
Tariff turmoil in Google Ads: See how your market share is affected
Benchmark your Google Ads performance, reveal growth opportunities, and leave competitors behind with Adthena’s PPC Market Share Reports.
Google scraps new cookie prompt in Chrome
Google's decision to maintain third-party cookies without a new consent prompt exposes limitations in its Privacy Sandbox alternatives.
Google hit with $6.6 billion lawsuit over search dominance
The UK lawsuit claims Google abused its monopoly position to inflate advertising prices, affecting hundreds of thousands of businesses.
How to track visibility across AI platforms
Traditional metrics aren't enough in AI-driven search. Measure brand presence through mentions, citations, share of voice and more.
Short-form, big impact: What creators can teach performance marketers
Want more impact from your paid media strategy? Forget polished perfection. Learn why creator-led content is outperforming traditional ads.
Google credits Gemini for better detection of fake business reviews and maps spam
Google took down over 240 million policy-violating reviews from 2024, that's 40% more than the previous year.
Apple’s Preference Ranking Guidelines: Leaked doc reveals scoring system for AI-generated responses
An Apple document reveals how AI digital assistant responses are rated for harmfulness, truthfulness, satisfaction, and more.
Google rolls out AI Overviews In EU regions
Now AI Overviews are available in Germany, Belgium, Ireland, Italy, Austria, Poland, Portugal, Spain and Switzerland.
Microsoft to enforce consent compliance for advertisers
This is for advertisers in the EEA, UK, and Switzerland. Failure to comply by May 5 could disrupt campaign performance and data tracking.
GBP tests ‘Places people are talking about,’ hints at unstructured citation power
Refine your understanding of what consistency means in terms of local citations, both structured and unstructured, and get the latest Google insights.
Multilingual and international SEO: 5 mistakes to watch out for
Want traffic in new markets? Bad SEO kills global growth. Fix these common issues before expanding your site.
9 essential geotargeting tactics for Google Ads
Here’s how to move beyond basic location settings and implement advanced targeting for smarter Google Ads campaigns.
Google just lifted its 2019 ban on fingerprinting for advertisers
Google's decision to allow fingerprinting gives advertisers powerful cross-device tracking capabilities but raises privacy concerns.