Mentorship in SEO: How to learn, grow, and build your network
SEO is always evolving. Why navigate it alone? Find out how mentorship can fast-track your learning and boost your career.
Topic: United Kingdom
Microsoft Performance Max testing LinkedIn targeting, measurement tools
Microsoft is piloting Performance Max with advanced targeting, measurement tools, and LinkedIn integration.
How would a Google breakup impact SEO?
Here’s how the DOJ's case against Google and proposed market changes could forever reshape search engines, SEO, and digital privacy.
International SEO: Everything you need to know in 2025
From technical SEO and content localization, learn to enhance your global online presence and optimize for multiple countries and languages.
Google Search faces new UK probe
UK antitrust regulator is investigating Google's 90% search market dominance, potentially reshaping how the company handles search rankings.
YouTube trends report reveals 7 significant shifts
Find out how YouTube’s massive user base and creator-driven trends are reshaping the landscape of digital marketing and pop culture.
Google updates financial products policy for crypto ads
Google's crypto ad policy allows certified and FCA-registered advertisers to promote cryptocurrency services in the UK starting this month.
Top 10 PPC news of the year 2024 on Search Engine Land
Third party cookies, new GA4 dimensions, major Google Ads glitch and more. These news updates got the most pageviews on Search Engine Land in 2024.
Search, social and video: Evolving digital PR for 2025
See how social-first content, brand mentions, and video are driving a fundamental shift in 2025’s search and engagement strategies.
How to maximize visibility on Google’s blended SERPs
Dominate search results in 2025 by optimizing for every key SERP feature. Adapt your SEO strategy to boost visibility and drive traffic.
YouTube SEO fundamentals: What you need to know
YouTube says it's about the viewers, not algorithms. Uncover how to reconcile this with practical SEO tactics to grow your channel in 2025.
How to beat audience saturation in PPC: KPIs, methodology and case studies
Audience saturation can crush campaign performance. Learn to monitor it proactively, refresh strategies, and maximize engagement.
Microsoft revamps advertising tracking, consent features
Microsoft introduces household attribution tracking and consent compliance tools, while pausing certain store traffic measurement features.
Google Ads tests video asset option
Google Ads introduces a new 'Video' option in the Assets section, signaling a shift towards greater video integration in 2025.
Global ad revenue to top $1 trillion, dominated by Google and Meta
The growing dominance of digital platforms is a signal for advertisers to adapt strategies and embrace AI to stay competitive in a rapidly evolving market.
Google faces £7 Billion UK class action over search monopoly
The class action lawsuit accused Google of abusing its search dominance to harm consumers and stifle competition.
How to craft an international SEO approach that balances tech, translation and trust
International SEO isn’t just about hreflang. Balance technical precision, localization and trust-building to connect with global audiences.
Data: Q5 (Dec. 25- Jan. 1) ads can pay off big for brands
Brands that maintain PPC ads during Q5 can capture valuable ad inventory at lower costs, as CPCs drop and impressions surge, study finds.
Google’s Privacy Sandbox faces continued competition concerns
The ongoing scrutiny of Google's Privacy Sandbox highlights potential regulatory changes that could impact competition and ad targeting.
Google expands AI Overviews to over 100 countries
This will bring AI Overviews to over 1 billion users and should work in any of the currently supported languages.
Hyper-personalization in PPC: Using data to deliver tailored ad experiences
Discover the role, benefits and best practices of data in hyper-personalization – plus some real world examples.
How the Digital Markets Act is reshaping search and Google’s monopoly in Europe
The new EU legislation challenges Google’s search dominance. Learn how it promotes fair competition and what it means for SEO.
How TikTok and YouTube’s ecommerce push redefines the search journey
These social platforms disrupt traditional search with shoppable content and social commerce features. Here’s how ecommerce brands can adapt.
Search Engine Land Awards 2024: Complete finalists list
We're excited to announce the nominations for this year's Search Engine Land Awards. Winners will be announced Oct. 21.
Google Search expands Store ratings to more countries
Now these are available on Google Search in India, Australia, Canada, and the UK.
Case study: August 2024 Google core update and a recovery plan
Learn the SEO impact of Google's August 2024 core update, how to diagnose traffic drops and ways to recover lost visibility.
Google Ads adds Video Enhancement for Performance Max
Google's Video Enhancement feature sparked concerns among advertisers about automated adjustments and potential loss of creative control.
What YouTube learned by analyzing over 8,000 top ads
YouTube's AI-powered analysis reveals how top brands are innovating with diverse storytelling, fantasy elements and creator partnerships.
How to build and retain brand trust in the age of AI
Learn how to adopt AI safely, build trust and manage risks while keeping employees and customers at the heart of your strategy.
Defying the cuts: Overcoming Google Ads budget constraints
Discover how to optimize your campaigns, reduce waste, and maximize ROI in challenging economic times.
How to use Google Search Console to unlock easy SEO wins
Steps for using GSC to review your traffic, analyze the search landscape and make impactful optimizations for quick results.
Google’s Top stories looks broken: Are news publishers to blame?
International publishers are overtaking local news brands in Google's Top stories, raising questions about search relevance.
Google AI Overviews gains new citations and links, plus more
Google is also rolling out AI Overviews in United Kingdom, India, Japan, Indonesia, Mexico and Brazil and expanding Search labs features and availability.
Consumers share what they want from brands
We surveyed over 1,500 consumers to understand what they want from the brands they do business with. Our industry experts break down the trends you need to know.
Google Ads hit by major reporting glitch, exposing competitor data
Competitors' sensitive information is being exposed to advertisers while key reporting tools and product management features are inaccessible.
DIY reactive digital PR: How to earn media coverage on a budget
Implement these DIY reactive PR strategies to share your expertise and build media relationships without breaking the bank.
How to manage SEO campaigns during economic downturns
Keep your marketing strong in tough economic times with insights on consumer behavior, market analysis and long-term positioning.
Google scraps plans to kill third-party cookies in Chrome
Google won't deprecate third-party cookies after years of promising to do so. Google will introduce a new experience in Chrome.
Netflix shifts focus to ad-supported tier as subscriber growth surges
Netflix's shift to phasing out ad-free plans indicates a growing audience that advertisers can target, especially as this model expands.
Amazon expands Sponsored TV ads to UK, mirroring U.S. success
Sponsored TV ads offer brands a new way to reach streaming audiences, leveraging the ecommerce giant's vast data for targeted advertising