Airbnb dominates in search sentiment report
The findings illustrate the importance of long-term consistency and managing search volume to maintain strong customer sentiment.
Topic: Volkswagen
Twitter’s U.S. ad revenue drops 59%
Major advertisers have abandoned or reduced their spending on the platform. Can new Twitter CEO Linda Yaccarino turn things around?
Advertisers slow to return to Twitter despite Musk’s claims
“An emailed request for comment to Twitter, which no longer has a communications team, returned an automated reply with a poop emoji.”
This day in search marketing history: January 31
Google releases URL Inspection Tool API, plus: AdWords IF functions, Page Speed Update confusion, local paid inclusion and more.
Autobots, roll out! Microsoft launches new Automotive Ads beta and FLOC trials begin; Thursday’s daily brief
Plus, Instagram engagement remains flat for brands
SearchCap: Cortana Out For Android, Featured Snippets & Local Marketing
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Cortana For Android Available For Download Ahead Of Official Launch A few days ago, Microsoft’s digital assistant, Cortana, became available for download. This is not the official launch, and it’s not […]
Google Maps Hides Search Bar, HERE Struggles To Sell
Google Maps has made some minor changes that improve usability, while Nokia appears to be struggling to sell its mapping service HERE. Google Maps now will hide the search bar on the top and explore bar on the bottom of the map screen to create a larger visual field. One tap causes those bars to […]
SearchCap: Google Drops Links, AdWords Structured Snippets & Mobile-Friendly Algorithm
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Changes Car Insurance Links After SEOs Complain Google quickly changes their keyword rich anchor text in a recent blog post to avoid controversy in the SEO industry around link spam […]
SearchCap: Bing Updates Android App, NameCheap’s New Domain Search & More
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Updates Its Android App With A New Look & Faster Performance Bing has rolled out a new look and feel for its Android app, claiming the updates make it more […]
SearchCap: The Day In Search, February 3, 2014
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Brings Search Funnels Attribution Modeling Tool To AdWords Google announced it is adding a Search Funnels Attribution Modeling Tool to AdWords to help marketers better understand how AdWords campaigns are […]
Who’s Tops? Bud Light Is Unseated As Number One Super Bowl Advertiser On Google And Bing
It looks like we have an upset. Bud Light appeared to be the clear front runner among Super Bowl advertisers running paid search ads on Google and Bing, It turns out the King of Beer’s less filling counterpart is merely the runner up on both search engines. Volkswagen has garnered the top spot with the […]
5 Tactics Super Bowl Advertisers Are Using To Boost Their Paid Search Campaigns
In the weeks leading up to game day, several Super Bowl advertisers have been employing paid search to help ensure their campaigns are found by the legions of users searching for “Super Bowl ads”. While the majority of Super Bowl advertisers still aren’t taking to SEM, those that are have been displaying some interesting tactics […]
SearchCap: The Day In Search, January 23, 2014
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: MapQuest Transfers Local Listings Management To Yext Last October, MapQuest started outsourcing local business listings management to Yext. The “claim your MapQuest listings” page is hosted by Yext (I believe) with […]
SearchCap: The Day In Search, January 17, 2014
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Alerts Get A Shiny New Redesign Google flipped the switch this morning on a new design for its Google Alerts emails. The change brings Google Alerts closer in line with […]
SearchCap: The Day In Search, May 16, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Bing Ads Gets New Filter Options, Search Query Reports, Appealable Ad Visiblity & Keyword Competition Values Bing Ads announced a number of updates last month, including new campaign filter options, improved […]
Super Bowl Commercials 2013 Edition: For Search Visibility, Most Brands Bought AdWords Too
Super Bowl commercials aren’t typically about direct purchases. Brands run them to create awareness and buzz and to make us feel all soft and fuzzy towards them through our adorable-foal/hot actor reunion-induced tears (thanks a lot, Budweiser!). For the last five years, I’ve tracked where advertisers are trying to send viewers, where those viewers are […]
Live Blogging the Twitter Event: Easier Discovery, Enhanced Profiles, More Direct Challenge To Facebook
I’m at the new Twitter HQ (not for six months) in San Francisco with the tech press corps awaiting a Twitter press conference that I will attempt to faithfully live blog. In the meantime, here are some shots from the new space, which is three floors and exceeds 200,000 square feet. The build out should […]
2011 Yahoo! In Review: Top US Searches In 30 Categories
Now celebrating a decade of recapping annual search trends, earlier today, Yahoo! released the 2011 list of most popular searches in the US in 30 different categories, topping last year’s extensive list. This year marks the first full year Yahoo! used has used the Bing search engine to primarily power Yahoo! search results, with Americans […]
Live Blog: Twitter CEO Dick Costolo At D9
Dick Costolo will be interviewed today by Walt Mossberg at the D Conference. Having survived another drive across the nearby Portuguese Bend landslide here in Palos Verdes, I stand ready to live blog. Let’s do this thing. Walt: Asking about the Pew study today with new stats on Twitter usage (see Pew: Twitter Usage Grows […]
Cars, Restaurants, Financial Services Top Study Of “Complaint Searches”
Among major brands, those in the automobile, finance, and food service industries attracted the most complaint-related searches in 2010. That’s according to a new study from the marketing agency Web Liquid Group. The 2011 Customer Complaint Index measures search activity in the Google Keyword Research Tool involving complaints (i.e., broad match results for “(brand name) […]
Scoring the 2011 Super Bowl Commercials For Search Visibility and Visitor Engagement
Every year, advertisers pay millions to air commercials during the Super Bowl. (The price this year is around three million dollars for a thirty second slot.) Advertisers are looking not only for conversions (sure, Hyundia would love for you to run out and buy that new Elantra tomorrow) but also heightened awareness and engagement. The […]
WSJ: Advertisers Doing More And Less With Search
In case you didn’t see it there was an article in the Wall Street Journal this morning that seeks to capture a kind of shift or broadening of advertisers’ attitudes toward search marketing. Formerly search was something of an island and not well integrated into wider marketing campaigns. Many search + display studies and several […]
Microsoft’s Search Engine Optimization Advice for Bing
Microsoft recently published a PDF about Search Engine Optimization called Bing: New Features Relevant to Webmasters. This is the second SEO-related offering in as many weeks. During SMX Advanced, Microsoft launched the IIS Search Engine Optimization Toolkit. I’m working on a review of that as well, but it requires Vista or Windows 7 and IIS […]
SearchCap: The Day In Search, May 3, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web:
Google Features Volkswagen, Which Happens To Be Search Spamming
The Google Enterprise Blog recently featured the Volkswagen web site for using Google Enterprise search to power a new feature on the VW web site. As you can see, the Volkswagen home page has a huge search box in the middle of the page. Cool, right? Danny and I think so. As Danny was explaining […]