Beyond keywords: How entities impact modern SEO strategies
Learn the paradigm shift from keywords to entities, entity SEO's importance in modern search and ways to adapt and thrive in this new era.
Topic: Web 2.0
Where traditional search and AI chatbots excel: A closer look
Learn key areas where traditional search engines like Google and AI chatbots like ChatGPT have the upper hand.
This day in search marketing history: March 26
More sites move to Google mobile-first indexing, plus: Google penalizes entire site over one guest blog post, Google Maps logo bomb and more.
This day in search marketing history: February 27
Google Panda Update 3.3 and Venice, plus: GSC domain properties, Google Scraper Report, XML sitemaps change and more.
This day in search marketing history: February 23
Google penalizes Natural News, plus: Google AdSense separates YouTube earnings, BrightEdge acquires Oncrawl, florist war on AdWords and more.
Top Social Networks
Social Media is forever changing. What started with sites like Friends Reunited simply helping you find your old classmates in the early noughties is now a complex set of ecosystems. Each social network has its own culture and rules. Many now have their own celebrities and sub-cultures too, which are completely unknown by the outside […]
SearchCap: Reactions To AdWords Not Provided, Google Drops Video Images & IAB Report
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 10 Surprising Facts About “Keyword (Not Provided)” For Paid Search Earlier this week, everyone went bananas over a rumor that paid search query data was disappearing and that third party tools […]
SearchCap: The Day In Search, December 14, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google In Privacy Flap With Germans Over New iOS Maps According to a report in Computerworld, Google has violated German data protection and privacy rules with its new Google Maps app […]
SearchCap: The Day In Search, November 26, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Auto Industry Benefiting From Growth In Mobile Search Approximately one-third of all search traffic for auto industry related terms comes from mobile devices. This underscores why it is critical for auto […]
SearchCap: The Day In Search, February 27, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Confirms Panda 3.3 Update, Plus Changes To How It Evaluates Links, Local Search Rankings & Much More Google has confirmed a new Panda update at the same time that it’s […]
It’s Official: PayPal President Scott Thompson The New Yahoo CEO
AllThingsD reported late yesterday that PayPal president Scott Thompson would likely be named CEO of Yahoo. It’s now official; Yahoo just put out its formal press release announcing Thompson’s appointment. In appointing Thompson, Yahoo is choosing a leader with a deeper technology and product background than prior CEO Carol Bartz who was abruptly terminated last […]
SearchCap: The Day In Search, October 20, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The Growing Need For SEO In Political Campaigns It’s going to be a while before we see a political campaign that’s “less digital” than the last one. Budgets keep getting bigger, […]
Google+ To Allow Pseudonyms & Will Support Google Apps Accounts
It appears that Google is listening to feedback on their new social networking site and acting accordingly. Google+ had a bit of a rocky launch with issues around brand accounts, and a total lack of Google Apps support. Even a Google Engineer recently called the service a “knee-jerk” response to Facebook. During the Web 2.0 conference […]
SearchCap: The Day In Search, December 20, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Webmaster Video Reconfirms Use Of Social Signals What Social Signals Do Google & Bing Really Count? from earlier this month confirmed that Google and Bing were both using social signals […]
SearchCap: The Day In Search, December 6, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: DecorMyEyes Merchant Vitaly Borker Arrested After NYT Piece On Google Rankings Just over a week ago, the New York Times introduced the world to Vitaly Borker, who boasted of being abusive […]
New Android Flagship Nexus S Comes Out Of Hiding
The Google Nexus S is out today. It was previewed incognito by Google CEO Eric Schmidt at Web 2.0 a few weeks ago. A Samsung Galaxy S-based handset running Android 2.3, it’s the new Android Flagship phone and reputedly best Android device out there — according to early reviews. We’ll get our proverbial mitts on […]
SearchCap: The Day In Search, November 26, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Changes AdWords Agency Service Model This week, Google AdWords sent out emails to some of their agency customers detailing a change that will be happening in their AdWords support model. […]
Has Google Missed Its Window For “ChromeBooks”?
At the recent Web 2.0 conference in San Francisco Google CEO Eric Schmidt seemed to suggest that Chrome-based netbooks wouldn’t be available for holiday shopping (or even before the end of the year). A year ago, however, Google said it was aiming for the “holiday season” with the intended release of the first Chrome-powered machines. […]
SearchCap: The Day In Search, November 19, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 3 Mobile Campaign Mistakes Big Brands Make & How To Profit From Them Over the past few months I’ve focused my articles for Search Engine Land’s Analyze This column on helping […]
Google & Facebook: If You’re So Smart, Work It Out!
Last week, things boiled over between Google and Facebook over data sharing. This week, the CEOs from both companies took the stage at Web 2.0 Summit. Despite the obvious conflict, neither CEO would just clearly say what they wanted from the other. It’s a pity two innovative, groundbreaking companies can’t show any innovation when it […]
Live Blogging Yahoo CEO Carol Bartz At Web 2.0 Summit
Yahoo CEO Carol Bartz will be speaking today at the Web 2.0 Summit in San Francisco. I’m here and will be live blogging her remarks, when the session begins. Bartz is set to speak at 2pm Pacific, and she’ll be interviewed on stage by John Battelle. Live blogging to start shortly. There’s also a live […]
SearchCap: The Day In Search, November 16, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Image Search Now With Leaderboard Ads The Google AdWords Blog announced a new ad format available on the image search vertical. The new ad format is the old-style leaderboard display […]
GOOG-411 Winds Down, Bing-411 Parties On
Yesterday Google announced that it was shutting down 800-GOOG-411, the free directory assistance (or voice search) service it launched in April, 2007. Back in those days the mobile landscape looked very different than it does today. It was challenging to conduct searches on most mobile phones and the iPhone was in its infancy. The first […]
Live Blogging BIA/Kelsey’s DMS ’10 Conference – Day 2
I’ll be live blogging Day 2 of the Directional Media Strategies 2010 (#DMS2010) conference here, starting at about 8:30 AM, CST, September 15. (See Day 1 and Day 3 here.) —————————————————————————————- (Sorry – started late due to large traffic jammage on the tollway) DMS ’10 Spotlight: The ‘Deal a Day’ Phenomenon Perry Evans of Closely […]
Live Blogging Google I/O: Day 1 Keynote
It’s Google I/O, Google’s annual developers conference. The morning keynote gets underway at 9AM Pacific. Let’s see what surprises Google has in store for today. My liveblogging begins, below. For those at home, you can also watch along live — I/O sessions are being broadcast here on YouTube. Due to traffic, I arrived 15 minutes […]
Google May Be Crawling AJAX Now – How To Best Take Advantage Of It
In October 2009, Google proposed a new standard for implementing AJAX on web sites that would help search engines extract the content. Now, there’s evidence this proposal is either live or is about to be. Read on for more details on the proposal, how it works, and why it might be past the proposal stage. […]
A Roundup Of 2009’s Best Search Advertising Books
The world of paid search has evolved from “all you need is five minutes and a credit card” to a complex ecosystem with lots of moving parts that and obstacles that can cause serious damage for the unwary. Here’s a look at some of the best paid search books published in the past year. A […]
SearchCap: The Day In Search, October 26, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Social Search Launches, Gives Results From Your Trusted “Social Circle” Google Social Search is rolling out, a new service from Google that allows you to easily find material written by […]
Video Of Google’s Sergey Brin At Web 2.0
Google’s co-founder, Sergey Brin, made a surprise visit at the Web 2.0 Summit last week. The video of his 18 minute interview with John Battelle is now available on YouTube. Here it is: In summary, he talked about his thoughts on Twitter’s deal, Google’s Social Search, also a little bit about Bing and even Yahoo […]
Google’s Brin: “A Shame” That Yahoo Out Of Search
Try as they might Yahoo is having a tough time convincing people that it’s still “in search.” On Yahoo’s earnings call earlier this week CFO Tim Morse, who led the call because CEO Carol Bartz was ill, used her analogy to describe Yahoo’s new way of positioning itself around search: The next revolution isn’t with […]
SearchCap: The Day In Search, October 22, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Can Search Marketing Generate Emails To Local Businesses? Local businesses typically use search marketing to achieve two main objectives: getting customer calls and walk-ins. They do this by publishing their address […]
Google Social Search Is Coming & More On Google-Twitter
Google’s Marissa Mayer has announced at the Web 2.0 Summit that Google Social Search will be launching in the coming weeks. I’ve seen an early release of it. It’s way cool. Below, what details we have now about this plus some follow up on today’s Google-Twitter search deal that was announced. NOTE: Google Social Search […]
Live Blog: Google’s Marissa Mayer & “Wither Journalism” At Web 2.0
Marissa Mayer, Google’s VP of Search Products and User Experience, is speaking today at the Web 2.0 Summit in San Francisco. The following is a live blog of her appearance, which is scheduled less than an hour after she announced a Google/Twitter partnership to include real-time tweets in Google’s search results. This is a four-person […]
SearchCap: The Day In Search, October 21, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Live Blog: Qi Lu Speaking At Web 2.0 Microsoft’s Qi Lu announced two new partnerships today at the Web 2.0 Summit in San Francisco. Here’s a transcript of his chat with […]
Live Blog: Qi Lu Speaking At Web 2.0
Microsoft’s Qi Lu announced two new partnerships today at the Web 2.0 Summit in San Francisco. Here’s a transcript of his chat with Tim O’Reilly. Qi Lu I was at Yahoo for 10 years, and I always told Jerry, after 10 years I’m going to try something new. I went to Microsoft because I wanted […]
Bing To Do Deal With Twitter, Launch Its Own Twitter Search
AllThingsD has reported that Microsoft will announce a deal with Twitter today to gather its real time data. We’re able to confirm that from a source as well and provide some additional details. The deal will make Bing the first major search engine to have access to Twitter’s “Firehose” of tweets. It’s not exclusive, however. […]
How To Ask A Google Engineer For SEO Help
Search conferences are an excellent opportunity to connect personally with representatives from Google, as well as Yahoo and Bing, for advice and assistance with SEO issues. With our SMX East search engine marketing conference starting tomorrow in New York, I thought it was a good time to list my personal thoughts on the right and […]
All Of Your Technical SEO Questions Answered And Bonus Free Developer Summit: Technical SMX East Dream Agenda
Search engine optimization involves a lot of moving parts. Audience analysis, content optimization, rankings factors — it can be hard to pinpoint concrete, actionable data. But technical SEO is a little different. It’s certainly not any easier than the other components, but at least the data can be a bit more straightforward. You can check […]
Danny Sullivan’s Preview Of Search Engine Land’s SMX East 2009 Search Marketing Conference In New York
In five weeks, our SMX East search marketing conference arrives in New York City from Oct. 5-7. The show features four to five tracks of sessions spread across three days and covers all aspects of search marketing. Below is a personal tour from me on what attendees can expect. Our SMX Advanced conference that sells […]
SearchCap: The Day In Search, August 17, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Adds Keyword Forecasting To Insights For Search Tool Google has announced a few new features in its Google Insights for Search keyword research tool. The most important, in my opinion, […]