Topic: Web 2.0

Search 3.0: The Blended & Vertical Search Revolution

This has been a remarkable year. After years of no real dramatic evolution in search, the third generation finally arrived. Google calls it Universal Search, and I’ve been tending to say “blended search” as a generic name for the change that’s now hit all the major search engines. But in doing the agenda for our upcoming SMX West conference, a […]

US Candidates Hit Digg, Fail To “Get” The Social News Site

Digg The Candidates is a new area on Digg that allows you to see what US presidential candidates are digging and doing on Digg. That’s right, you can check out what Barack Obama (with about 3,200 Digg friends) and Ron Paul (with about 6,000 friends) are up to. But is it really the candidates doing […]

Google’s Alumni Reveal Reasons for Departure

At the Web 2.0 conference John Battelle interviewed several prominent former Google employees about their reasons for the leaving the company, the culture there, and its challenges as the company continues to grow. InformationWeek captures some of that discussion.

Flickr Wants To Show You The World Through Pictures

At Web 2.0 Summit this week, Flickr previewed a feature that will provide a new way to browse photos based on geographic location. They are making over their map explorer and introducing new Places Pages that will make it easier to see what’s going on around the world through pictures. The current map explorer lets […]

Google Health To Launch In Early 2008

Marrisa Mayer, taking over the Google Health initiative from Adam Bosworth, who recently left the company, announced at the Web 2.0 conference yesterday that people could “expect a lot of activity in the coming months,” ahead of an early 2008 launch.

The New Drama: Google vs. Facebook

First it was Yahoo vs. Google, then it became Google vs. Microsoft, and now it’s Google vs. Facebook. People love drama and journalists in particular seek to tell dramatic stories with uncertain outcomes. Regarding this most recent drama (Google vs. Facebook), Fortune magazine’s Josh Quittner writes about “Why Google is spooked by Facebook and would […]

MapQuest Rebuilds ‘From The Ground Up’

MapQuest has launched a new beta site, which represents a new and rearchitected site with a host of new features and capabilities. The new MapQuest blog offers some additional insights and explanations. MapQuest says that the changes respond to user feedback. I’m sure that’s true, but the onslaught of mapping innovations and competition coming from […]

Zillow Grabs Another Big Round Of Cash

As the Wall Street Journal reported this morning, real estate and local search site Zillow announced another round of investment — this time a whopping $30 million. That means the company has raised roughly $90 million since launching in early 2006. Among other intended uses of the money, the site will be growing its sales […]

Spock: People Search With A Man + Machine Approach

Last week, I wrote about the overall people search landscape, which, while not new, has been recently expanding and making full use of all that is shiny Web 2.0. Spock is the latest of these services to leverage social networks, intelligent web crawling, and community involvement. Spock launched in private beta in April, then in […]

All I Really Need To Know About Search Marketing I Learned In Kindergarten

All I really need to know about search engine marketing I learned in kindergarten. Or something like that. The goal of search engine marketing is to get your pages to show up when target customers make relevant searches. As search engines get better at finding relevant content and preventing SEO-spam, search engine marketing success comes […]

Search In The Year 2010

If I ever had to build a search engine, or more precisely, the interface of a search engine, this would be the team I would want to bring together. When I came up with the idea of looking forward three years and speculating on what the search results page may look like in 2010, these […]

PPC

Managing Search Marketing Campaigns With Social Media Tools

Social media tools such as blogs, wikis, podcasts, videocasts or vlogs, social networks, etc, are proving to be a great way for businesses to spread a corporate message, to improve their branding and to support a myriad of other external communication requirements. But what about their use as internal communication tools? How can the In-House […]

Customer Surveys: A Powerful Link Building Tool

One of the most effective link building tools I use is a customer survey. Surveys are usually written from a customer service standpoint: companies want to know the opinions of the people who buy from them and crave feedback on how they’re doing. Honorable intentions for sure but in today’s link marketing, it’s less about […]

The Users Are Revolting At Flickr & Elsewhere

Flickr has recently introduced content filters, allowing users more control over what images they view, and to ensure that they don’t get nasty surprises by accidently viewing some of the more adult images that are hosted. However, while this is a useful option, the option of turning it off has been removed in Germany, which […]

Facebook Opens Up Its ‘Platform’ To Everyone

“Facebook is the anti-MySpace” and “Facebook is a new type of “Web 2.0″ portal” are some of the things that were and are being said yesterday and today about the social network’s new “Facebook Platform” initiative. Basically there’s no direct search angle here but it’s an interesting and potentially important development. First, what is it […]

SEO

Local Matters Launches LocalGuides.com

Local Matters, a company that provides a lot of behind-the-scenes technology and data for a number of local search services, has released a beta version of its own “social-local” site, LocalGuides.com. Local Matters CEO Perry Evans describes it like this: “In a nutshell, LocalGuides.com is a new approach to creating a “social-local” experience in the […]

SEO

Imagine Live Search – Microsoft’s Test Site Launches

Spotted via LiveSide, Imagine Live Search is a new experimental search engine from Windows Live. Like those from Ask (Ask X), Google (SearchMash) and Yahoo (Alpha), it provides a mixture of results all on the same page. Below is a look at Microsoft’s new test bed search engine, Imagine Live Search, as well as a […]

Real Estate Search Engine Trulia Redesigns, Adds Community

Real estate search site Trulia has redesigned, creating a new presentation on search results pages with more advanced property filters. But beyond this it has added “Trulia Voices,” a new community area for people to ask open-ended questions and discuss neighborhoods, schools, etc. Competitor Zillow recently also added community (Zillow Q&A), which is tied to […]