Topic: Web 2.0

Hunch: Your “Personal Decision Maker”

Hunch is not a “search engine” insists Flickr co-founder Caterina Fake, one of the people behind the new site. But you’ll probably start seeing it show up in (Google) search results, just like Wikipedia or Yahoo Answers. And in some ways it’s like a mix of both of those concepts, as Matt McGee discusses in […]

Live Blogging The Google I/O Keynote

I’m at the Google I/O conference, where it is being opened by Google CEO Eric Schmidt. He’s welcoming the audience and saying it’s great to be in front of programmers and saying, “it’s time. it’s time for us to take advantage of the amazing opportunity before us … it has been 20 years trying to […]

Impressive: The Wolfram Alpha “Fact Engine”

Much attention has been focused on the forthcoming Wolfram Alpha search service. Will it be as important as Google has become? Perhaps! A new search paradigm? Yes! Or at least a new way of gathering information. A Google-killer? Nope! But when the service launches, it should become an essential in anyone’s search tool kit. Wolfram […]

Yahoo Going Back To The Future Under Bartz

Yahoo watchers have heard this before: The company is planning to “create community from isolated sites,” according to the headline of a Reuters feature Tuesday that includes comments from co-founder David Filo and VP of Social Platforms Neal Sample. It’s the idea of “social search” — creating value in the connections between users and relying […]

SEO

How We Search With The Twitter “Help Engine”

Is Twitter a search engine or not? There’s been plenty of discussion and debate about this recently. I’d say yes, in a way. It’s clear to anyone who watches a twitterstream that people put out questions to Twitter similar to how they use search engines. But if anecdotal examples aren’t enough, a survey I conducted […]

A Link Building Stimulus Plan

With the economy the way it is, we’re getting a lot of inquires from people asking for package programs. They’re willing to cut back on the number of link building techniques they contract for, but not the quality of the links secured. Because of the volume of requests we were getting, I decided to look for a way to trim a couple […]

MSFT CEO Ballmer to Yahoo: No New Bid

Speaking at the “Web 2.0” conference in San Francisco earlier this week Yahoo CEO seemed to invite Microsoft to make another acquisition bid for the portal. “To this day the best thing for Microsoft to do is buy Yahoo,” the BBC quotes Yang telling interviewer John Battelle. This morning, from Australia, Microsoft CEO Steve Ballmer […]

Yahoo Invites Another Bid From Microsoft

Everyone at Yahoo must be totally exhausted — perhaps most of all CEO Jerry Yang. It’s probably apprpriate to now use modifiers such as “beleaguered” or “embattled” to describe Yang. Mike Arrington has called for Yang to be replaced, as have others before him. After the termination of the Google paid search deal yesterday, more […]

SEO

Total Search Marketing, Part 2

In the first installment of this series, Total Search Marketing, Part 1, I wrote about the eConsultancy research showing that natural search (SEO) was the most frequently used online marketing tactic for lead generation. Yet, most marketers put the bulk of their search marketing budget into paid search. Many of these marketers felt their company […]

SEO

Live Blogging Yahoo SMX Local-Mobile Keynote

I live blogged the Yahoo keynote, so forgive the disjointed notes. Frazier Miller: Rise of the Local Web, A Perfect Storm. Miller gave an engaging keynote that covered both online and mobile, user demand and advertising. Miller defined local in terms of four Yahoo properties: Search, Yahoo Local, Yahoo Yellow Pages, and Upcoming. Interestingly, Miller […]

PPC

A New Addition For Your SEO Toolkit: Acrobat Pro 9

Adobe recently announced their final release of the Acrobat Pro 9 software line, touting new video capabilities that are meant to provide a wider range of interactive publishing capabilities, along with improved engagement methods for end users. What’s unmentioned in Adobe’s press releases on the Acrobat 9 series is that there are some special benefits […]

Abandoning The Yahoo Deal: Microsoft’s $5 Billion Mistake?

If Microsoft’s walkaway from the Yahoo deal is indeed a ploy to save $5 billion, Microsoft CEO Steve Ballmer may have proven himself pennywise and pound foolish. He was prepared to spend billions to finally make Microsoft a serious rival to Google. For a bit more, he may have destroyed Microsoft’s chance to get there. Despite what I’m about […]

YOS: Rewiring Yahoo From The Inside Out

Yahoo’s relatively new CTO Ari Balogh expanded upon Yahoo’s “open” initiatives in a keynote speech to the Web2.0 conference yesterday. There’s a very extensive discussion, including a video of the keynote, on the TechCrunch site (additional coverage in Search Engine Journal). The SearchMonkey beta is the first step in executing on the strategy, which will […]

A Small Business Marketing Success Story: John Tuggle, Guitar Teacher

A small business can have millions of dollars in revenue and dozens of employees … or it can be a one-man-band, turning passion into a living. This month’s small business marketing success story is about the latter. Meet John W. Tuggle, a guitarist living in Athens, Georgia. John has been playing guitar for 17 years, […]

SEO

SES NY Day Four Coverage Recap

Search Engine Strategies day four, the last day, is now officially over. The live bloggers should have put down their ‘pens’ by now, so I thought I share the final day’s live blogger sessions. Before doing so, I wanted to personally thank all the live bloggers from aimClear Blog, Alt Search Engines, Andrew R H […]

Google Health Close To Launching?

Philipp Lenssen and Tony Ruscoe at Google Blogoscoped have noted that the login page for Google Health is now live, although the service itself is not (and www.google.com/health currently redirects to the Google Coop page about health). Gabriel Stricker, Google spokesperson, told us: “We’re very interested in working on products in the area of health, […]

PPC

Website EKG A Must for ROI

I was casually chatting with a super-savvy Web 2.0 friend – we’ll call him Mac – about a website I work closely with. We’d spent the last year overhauling the strategy and the design of the site, though there are still several features waiting to be built, and the content growth is just at the […]

SEO

UK Yellow Pages Publisher Yell Adds “Web 2.0” Look And Features

Yell, which owns the yellow pages brand in the UK, has been fairly experimental with its site and product features, adding shopping search, classifieds, and mobile ahead of others and its American counterparts. It has also done several redesigns over the course of the past year in an effort to improve usability and stay current […]