SearchCap: Reactions To AdWords Not Provided, Google Drops Video Images & IAB Report
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- 10 Surprising Facts About “Keyword (Not Provided)” For Paid Search
Earlier this week, everyone went bananas over a rumor that paid search query data was disappearing and that third party tools providers would be slammed. In my article, I’ll clarify fact from fiction. Here are ten things you need to know about the Keyword (Not Provided) for paid search issue: 1. Can I Still Access […]
- Link Building Fundamentals To Future-Proof Your Online Business
Google launched in 1998 and has grown steadily to become the most popular search engine in the world. Over 2,161 billion searches were run on their engines in 2013, and the company corners a 67% share of the global search market. As it grows and evolves, Google search is well and truly on its way to becoming humanity’s most […]
- The Aftermath: Clarifications & Expert Reactions To Google’s Move To Secure Paid Search Queries
Yesterday, Google announced it is expanding secure search to clicks on paid ads. The change means that the search query a user typed in before clicking on an ad will be dropped from the referrer string in the URL and won’t be passed to analytics or other software other than AdWords. The move is aimed […]
- Search Was Largest Digital Channel In 2013 ($18.4B), Mobile Fastest Growing ($7.1B)
This morning, the IAB released its full year 2013 report on digital ad revenue. Last year, online advertising generated $42.8 billion, which exceeded broadcast TV for the first time, by nearly $3 billion. However, broadcast and cable TV combined were worth $74.5 billion. After TV (as a whole) the “internet” is the largest ad medium […]
- Google Tests Video Search Results Without Thumbnail Images
For the longest time, videos found within Google’s search results contained thumbnail images of a frame within the video. That is how Google has displayed richer search results, ever since the days of Universal Search. It seems like Google is testing making those video results a bit less rich by removing the video thumbnail image […]
- AdWords Scripts Grows Up With MCC Level Scripts
So far, many have dismissed AdWords scripts as a toy that you can only use for small AdWords account setups. There are some ways to build out larger script frameworks that span multiple accounts, but it is clunky and still requires you to install a snippet of code into each account. Worse yet, if you […]
- Not Provided Comes To Paid Search: What Will The Impact Be?
If you’re reading this, you probably already know that Google is making changes that will bring the much-maligned “(not provided)” to paid search. The AdWords world has been abuzz about the change for the past few days. The gist of the development is that when people using secure search click on AdWords ads, the user’s search […]
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- Disqus Expands Sponsored Comments Test After Initial Trial
- Facebook Goes After Like-Baiters And Link-Spammers With News Feed Update
- Fashion Brand Leverages MySpace Angle Selfie To Sell Cosmetics
- Want Google Glass? Google’s Selling It For One Day On April 15
- BrightRoll Names Former Facebook VP Beth Steinberg Vice President Of People
- Google Imparts “Not Provided” On Ad Clicks, A Day Later The Industry Exhales
- IBM To Acquire Marketing Solutions Provider Silverpop For Undisclosed Amount
- IAB: $43 Billion In 2013 Digital Ad Revenue, Mobile Doubles
- Dove’s New “Beauty Patch” Ad Tells Women Low Self-Esteem Issues Are All In Their Head
- Native Mobile Apps May Dominate Now, But The Mobile Web Will Endure
- 3 Pinterest Tips That Will Make You Better At Your Job
- VIDEO + SLIDESHOW: How The Data Analyst Will Revolutionize Business Decision Making
- Buffer’s iOS App Upgrade Gives It The Power Of The Desktop
Search News From Around The Web:
Link Building
- Google Mostly Ignores Web 2.0 Links: Pinterest, YouTube, etc, Search Engine Roundtable
- WilliamHill.com Bet Big Stakes on Spammy SEO…and Lost, linkresearchtools.com
SEO
- Building Signals And Mitigating Risk For Local SEO, internetmarketingninjas.com
- Content-Gap SEO: A Potentially Untapped Opportunity, moz.com
- Google’s Matt Cutts Knows 90% Of Your SEO Questions, Search Engine Roundtable
- Schema.org Best Practices: Make the Most of your Markup, State of Digital
SEM / Paid Search
- As Not Provided Comes to AdWords; Google Needs Better Reporting To Fill the GA Void, Certified Knowledge
- Changes to How Google AdWords Handles Calls Counted As Conversions, Clix Marketing PPC Blog
- Is Google killing third-party platforms?, 3Q Digital
Search Marketing
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