Internal linking for SEO: Types, strategies & tools
Learn how to build a powerful internal linking strategy that boosts rankings, improves crawlability, and strengthens topical authority across your site.
Topic: Web navigation
New Google Ads prediction model scores landing page navigation
Google will prioritize user-friendly landing pages, pushing advertisers to enhance navigation for better search ad visibility and engagement.
Internal links and SEO: Best practices, examples and tips
Improve user experience, optimize navigation and increase engagement with an SEO-friendly internal linking structure.
10 internal linking best practices for accessibility
Learn how Internal linking, a powerful tool for SEO, is pivotal in creating a navigable, user-friendly website for people with disabilities.
Google AdSense launches related search for Auto Ads
The new feature, which is available to all publishers, helps to improve the targeting precision of ads
When and how to use HTML sitemaps for SEO and UX
Learn instances where using visual, HTML sitemaps make sense than simply relying on your website's navigational structure or XML sitemaps.
Internal linking for ecommerce: The ultimate guide
Learn nine best practices for internally linking pages on ecommerce websites, plus examples of ecommerce SEO done well.
11 breadcrumb SEO best practices for a mobile-first strategy
Learn when to use three types of breadcrumb trails, the SEO benefits of breadcrumbs and best practices for UX and mobile.
Local SEO Landing Pages 2.0
Local businesses attempting to rank in multiple locations may find themselves running afoul of Google's guidelines if they aren't careful. Luckily, columnist Marcus Miller has outlined some tips to keep your local landing pages white hat.
Google Testing Android/Chromebook-Like Navigation Element For Web Site
Google is testing yet another navigation method to find all the various Google services and products, one that potentially serves to unify Google’s website with behavior on Android and Chromebooks. Google Operating System spotted this new test where you click on a box and it expands to show you more search options from Google. Here […]
Study Suggests Search Engines Not As Popular On Mobile Devices
Google is seeing huge mobile search growth and search engines are widely used by mobile device owners. However a new study confirms that search is not the center of the mobile universe, as it is online. I discuss many of the top-line findings of the study, conducted by Nielsen and commissioned by Telmetrics and xAd, […]
New Google Test: Remove The Top Black Bar
Google is testing yet another user interface test, this one is where the top thin black bar can be removed completely. Tecno-net spotted this earlier and showed that if you can also remove the top black bar by going to this URL. Google added the thin Google black bar back in June 2011 and tried […]
Google Moves Away From Large Navigation Drop Down Menu
A few months ago, Google introduced a new navigation bar that was black and very large. It was part of the Google+ changes across Google’s properties. Last night, Google announced yet another change to that top bar navigation. The most noticeable change is that most of the main search options are back at the top, […]
StumbleUpon Responds To Concerns About Links & Iframing
On Wednesday, Feb 1, 2012, we published an article discussing some changes StumbleUpon made during their recent redesign which removed source links from their content pages and forced all users to view content from the site through an iframed toolbar, which they could not close if they were logged in. One of the things I have […]
Google’s New Black Menu Bar Is Now Google’s Old Black Menu Bar
Google might like to apologize to those of you who are just now getting accustomed to the new black menu bar that appears at the top of most Google properties. You know, the one that just launched at the end of June? Well, skip that. As the saying goes, what’s new is old. The black […]
Google Tests New Drop Down Navigation Bar From Google + Logo
Google Operating System reports a finding by guao.hk where Google is testing a new top bar navigation bar that may replace the navigation bar we have today. As you can see, there is a little arrow down mark on the right of the Google + logo. Clicking on it drops down this black bar with […]
Google Tests Tabbed Navigation Design For Tablets
Google Operating System blog reports Google search is testing a new design for tablets. The new design places the various search vertical options across the top instead of placing them in a drop down menu. The new interface also has a settings button to access advanced search and SafeSearch settings. In July, Google launched a […]
Mobile SEO & The Need For Descriptive Links
It’s a well known fact that links play a key role in search engine optimization. In addition to providing a physical connection between pages, search engines also use links to get advance notice of the content they’ll find at the other end of that link. While it’s true that search engines place the greatest value […]
Calling All Information Architects! Get With The SEO Program
Many SEO professionals try to understand information architecture (IA). Do information architects try to understand SEO? Here are some of my beefs with information architects.
Bing Tests New Top Bar Navigation & HTML5 Preview Coming Soon
Bing is testing a new top bar navigation and is expected to be testing a new HTML5 version of Bing search. Bing Testing New Top Bar: James from WebRanking captured a screen shot of the new top bar navigation. The new bar is larger, incorporating more of the Bing home page theme from that day. […]
Official: More Are Seeing Google’s New Navigation Bar
A week ago, we reported on a new top navigation bar Google began testing. Now it’s official. Google tells Search Engine Land that the new navigation bar is being rolled out to everyone.
Keywords, Text Links & Navigation Design
What is the best approach to utilizing keywords in site navigation? Balance is the key to successful keyword placement in a search-engine friendly website.
When Good SEO Becomes Bad Information Architecture
Have you ever heard the phrase search engine optimization (SEO) architecture? At first glance, it might seem like a good idea...but maybe not. Learn about 2 critical usability tests that help SEO professionals not make critical architecture errors.
Google Showing Breadcrumb Navigation In Search Results
Confirming our previous reports, Google has announced and explained why and when it’s showing breadcrumb navigation in its search results. Google says it may show these site heirarchies “for a small percentage of search results” when it improves the search snippet with more context about the link being pointed to. What’s pretty cool is that […]
Google Tries Related Links Again
Back in 2006, Google had a product named related links, which showed related sites on the internet based on your content. Google just recently relaunched related links at relatedlinks.googlelabs.com. The major difference between the old related links and the new one is that the new one only shows related content from within your site, whereas […]
New StumbleUpon Adds Search, Social Elements
StumbleUpon wants to be a search engine. Kind of. It also wants to be more like Twitter and Facebook. Kind of. Better search and better social elements are the two cornerstones of StumbleUpon’s new web site, which was announced this week and will roll out to all during the next month. There’s no doubt the […]
Go Figure: Twitter Tests Adding Search To Main Navigation
The Twitter blog announced that they are now testing the integration of Twitter search directly at the top navigation of Twitter. Twitter Search has become incredibly popular, even when most people I speak with have no clue on how to find it. Twitter Search is not even currently linked to from Twitter’s main navigation, let […]
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The Right Way To Think About Site Maps
If you asked one hundred search engine optimization professionals to explain a site map and show you what an effective one looks like, chances are you will get 100 different answers. To many SEO professionals, a site map is an XML site map that one submits to Google containing URLs to every web page on […]
Google Experimental: Opt-In To Google User Interface Experiments
Google is constantly testing new user interface layouts that are presented to a randomly selected group of searchers. Each experiment sparks off a round of screenshots and sometimes hacks on how others can try out what’s new. Now Google is making it easy for those who want to live their search lives on the edge. […]
Google’s New Navigational Links: An Illustrated Guide
After months of testing, Google is rolling out new ways to navigate within its search results and between different Google properties. Here’s an illustrated guide to the old and new. Let’s start with the home page. How it currently looks, for someone who is logged in:
Google Tests Top Of Page Navigation Links
Google Operating System reports that Google is testing a new interface for how they currently display the navigation links at Google.com. Google moved the links that used to be directly above the search box to the very top of the page: