How persuasive content taps into human psychology
TikTok Shop creators understand the psychology that drives action. Here’s how to apply the same persuasion principles to written content.
Topic: West Virginia
SEO personas for AI search: How to go beyond static profiles
Static personas are obsolete. Build data-rich profiles that help your content surface in AI-driven search.
Google sued by USA Today publisher amid falling ad revenue fears
Gannett is suing Google for allegedly breaking American antitrust laws and causing a crucial drop in ad revenue for news publishers.
Google Ad business faces breakup after being charged with EU antitrust violations
Google may be forced to sell part of its ads business after the EU charged the search engine with antitrust violations.
9 more states join federal antitrust lawsuit against Google
The Biden administration has sought to toughen antitrust enforcement. Alongside the Google lawsuit, it is also challenging multiple proposed mergers.
New updates to Google’s gambling and games policy
Advertisers must apply for and be approved by Google to run gambling ads.
PPC 2021 in review: Privacy and automation force advertisers to adapt
From the deprecation of broad match modified keywords to FLoC to RSAs becoming the default, PPC professionals dealt with a lot of change in 2021.
Maryland’s ad tax is here, and advertisers should look to their European counterparts for how to deal with it
Last year, Google passed digital service taxes onto advertisers in the UK, Turkey and Austria, and it’s likely to do the same in the U.S. as well.
Mother’s Day Google doodle honors moms with hand-painted artwork
The brightly colored doodle leads to a search for Mother's Day.
Utah Has Highest Google Usage, West Virginia The Lowest
Ad network Chitika has released a new tool that provides a user percentage or traffic market-share breakdown of PC operating system and search usage on a state-by-state basis. Google is the only search engine for now; combined Bing and Yahoo usage can be inferred by simple math. The company says it will be adding other […]
SearchCap: The Day In Search, August 1, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Five Years Later, Ex-Farecast Founder Asks “What Is Bing Doing?” Oren Etzioni, the founder of Farecast who sold it to Microsoft in 2008, says he’s “disappointed” with Bing’s development and “expected […]
Study: Delaware Least Likely State To Use Google, While Yahoo Is More Popular In Southern & Midwest States
Using data from more than 35 million search queries performed in 2012, SEO company WebpageFX set out to determine search engine market share by state for Google, Bing and Yahoo. According to their study, Google dominates across the country, taking 70 percent or more of search engine market share in nearly all 50 states. Delaware […]
US Senate Committee Asks Google, Yahoo & Bing To Fight Bait-And-Switch Moving Scams
The US Senate Committee on Commerce, Science & Transportation has written to the major US search engines of Google, Yahoo and Bing asking them to examine how some moving services are using “bait-and-switch” tactics on customers who find them through search results. Moving Ripoffs Each search engine received the same letter, covering how a committee […]
Paris Hilton Is Top Twitter Search Celebrity
I’m filing this one under “I don’t get it” — according to new Hitwise data, Paris Hilton is the most-searched celebrity on Twitter. Do that many people really want to find Paris Hilton? And follow her? The data covers searches done at search.twitter.com during the week that ended on March 21, 2009. Searches for the […]
A Small Business Marketing Success Story: Avante Gardens
There’s a battle going on in the floral industry, and many small, independent florists are losing. Like other small businesses, they don’t have the time or knowledge to keep up with the latest marketing trends and tactics. But there are other challenges, too. Way back in 1998, the FTC warned consumers about phony marketers pretending […]
Oklahoma, Where The Google Comes Sweepin’ Down The Plain
From California, Google has spread out across the great land of the United States. New York! Washington! Arizona! And now which of the fifty nifty United States is Google heading to next? Oklahoma! Below, some news of Google’s plans for the Sooner State and well as a recap of what other states it has conquered […]