Yoast SEO plugin
Learn exactly how to get the most out of the Yoast SEO plugin for WordPress. Includes lots of real examples of how to use this plugin’s key features.
Topic: Word
How to write a press release that gets results
In this guide you'll learn exactly how to write a press release that gets noticed and pick up by bloggers and journalists.
How to troubleshoot automated bidding in Google Ads
Poor data, conversion tracking, and campaign settings can derail automated bidding. Learn what to check and when manual bidding can help.
What are AI crawlers and bots?
What are AI crawlers? Learn about the different types of AI crawlers, their purposes, what they can see, and if you should allow them to crawl your site.
From chaos to clarity: How to create content briefs for SEO
Learn what a content brief is, why it matters, and how to write one that aligns your team, improves SEO, and helps create better content faster.
8 tips to craft clear and impactful client communication
Enhance client engagement with these actionable tips for writing and designing effective agency reports and decks.
How to boost SEO decision-making with correlation analysis
Uncover the power of applied mathematics in search and how to use it to validate – or challenge – your SEO approach.
5 Python scripts for automating SEO tasks
Looking to streamline your SEO workflows? These five scripts are great starting points for exploring the possibilities of Python in SEO.
How to successfully scale your content marketing and grow traffic
Scaling content marketing involves having the right strategy, team and workflows in place. Here's a three-step guide on how to do just that.
Yandex scrapes Google and other SEO learnings from the source code leak
Yandex isn't Google, but there is a lot SEOs can learn about how a modern search engine is built from reviewing this codebase.
A deep dive into BERT: How BERT launched a rocket into natural language understanding
Get the full backstory of the algorithm's evolution and how BERT has improved human language understanding for machines.
5 practical data blending examples for smarter SEO insights
Here's a step-by-step guide to blending data tables from different tools to uncover valuable new insights using Python (or SQL).
Google is testing a pronunciation feature in web search
Check out this cool new feature Google is experimenting with in search.
5 things to check if your traffic suddenly drops
No one’s immune to traffic drops, and the causes may be easy to overlook. Still, to avoid barking up the wrong tree, gather the evidence first: look closely at the overall stats for a long enough period in your Google Analytics to see if the traffic spike really looks out of place or if it […]
Crossword Inventor Arthur Wynne Behind Google Logo Marking 100th Anniversary Of The Crossword Puzzle
Today’s Google Crossword puzzle logo may not have made it in time for crossword puzzle fanatics on the East coast to enjoy with their morning coffee, but it’s up now and will keep many cruciverbalists busy for the afternoon. Celebrating tomorrow’s 100th anniversary of the crossword puzzle, Google’s interactive logo offers players a digital crossword […]
Advanced Authorship: The Deep Dive
Up Close Coverage From SMX Advanced 2013 Recently, I attended the SMX Advanced session, “Authorship: The Deep Dive“, moderated by Elisabeth Osmeloski, and featuring speakers: John Carcutt, Advance Digital, Janet Driscoll Miller, Search Mojo, Mitul Gandhi, seoClarity, and Mark Traphagen, Virante, Inc. There were a number of interesting takeaways. Mitul Gandhi is up first. He […]
Santorum & Google’s Search Quality Czar Matt Cutts Makes The Colbert Report
The search industry is getting a little more mainstream recognition every day, as tonight’s episode of The Colbert Report picked on Google’s handling of the Spreading Santorum situation. This time the target was software engineer Matt Cutts, long known to search industry insiders as head of Google’s Web Spam and search quality team, he doesn’t […]