• http://www.linkedin.com/in/marykaylofurno Mary Kay Lofurno

    Are you kidding me? Really..wow..talk about integrity and unbiased 3rd party advice. Not.

    I have thoroughly tested conversion optimizer and I have found that it does not work for certain types of products and kwp strategies. I have found it drives up spend not reduces it. I have found it reduces conversion and profit, not increases it. It works in some cases but you need to test.

    Have not tested ACE but on its premise it sounds like a good thing. I do use Google Insights.

    I know I am old school.and I believe in test…test…test..