Meta
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Facebook ad costs fall as traffic and lead performance improves: Report
Facebook ad performance improved in 2026, with traffic CTR rising 12.87% to 1.93% and CPC falling 14.29% to $0.60.
TikTok rejects Meta ads pushing rivals to join child safety settlement
TikTok rejected Meta ads urging it and YouTube to join Meta’s multibillion-dollar child safety settlement with U.S. states.
Creative targeting is quietly fragmenting your Meta audiences
Ten ads can behave like one when they make the same pitch. Give each buyer persona a distinct angle to expand your reach.
11 new social media platforms in 2026
Social media is evolving fast, with platforms like Threads and Noplace leading the charge. Check out these 13 new social networks in 2026.
Instagram statistics: Key demographic and user numbers
Discover everything you need to know about Instagram's user base - Monthly & daily active users, growth figures, demographics & much more!
Meta Ads: Why creative diversity matters more than volume
Vary hooks, creators, messaging, formats, and offers to give Meta more creative combinations to match with different audiences.
Number of Threads users
Explore the latest 2026 stats for Threads, Meta's new X (Twitter) rival, with over 400 million monthly active users.
Facebook user & growth statistics
Discover everything you need to know about Facebook's user base – total users, demographic info, growth rate, and more.
Most followed accounts on social media (Instagram, X, YouTube & TikTok)
See the latest data on the most followed accounts on social media, including a breakdown by specific platform.
Meta AI can now analyze and optimize Meta Ads campaigns
Meta AI can now analyze Meta Ads performance, recommend campaign optimizations and automate reporting for advertisers.
Meta Business Agents are here. Marketers should pay attention
What if customers never reach your website? See how Meta’s AI agents turn messaging into a powerful sales and service channel.
Why Meta AI could become search’s sleeping giant
Meta AI is bringing AI-powered search to Facebook, Instagram, and WhatsApp. Learn why its distribution advantage matters.
Meta expands live shopping ads and virtual card checkout to drive more purchases
Meta's new shopping features aim to reduce purchase friction and help advertisers convert product discovery moments into sales.
Why Facebook account lockouts are rising and what’s driving them
AI moderation, stricter security signals, and platform scale are increasing false positives — often without meaningful human review.
Hashtags explained: What they are and how to use them
Confused about hashtags? This guide explains what hashtags are, why they matter, and how to choose the right ones for reach and discoverability.
Meta simplifies Pixel setup with official Google Tag Manager template
Meta’s new Google Tag Manager template simplifies Pixel setup, making cross-platform tracking faster and more consistent for advertisers.
Google, Meta, and the long history of misaligned incentives in paid media
From default settings to reporting, here’s how ad platforms shape performance — often making results look better than they are.
Meta is passing Europe’s digital taxes directly to advertisers
Meta will start billing advertisers directly for Europe's digital services taxes starting July 1 — adding up to 5% in extra costs on ad spend.
Meta introduces click and engage-through attribution updates
Meta’s new attribution updates clarify click-driven and social interaction conversions, giving advertisers better insights for smarter campaign.
How to read Meta Ads metrics like a system, not a scoreboard
Stop toggling off “losers” based on surface metrics. Analyze relationships between KPIs to pinpoint bottlenecks and drive sustainable growth.
Meta adds Manus AI tools into Ads Manager
Meta is embedding Manus AI into Ads Manager, giving advertisers built-in AI tools to streamline reporting, research, and campaign optimization.
Meta tests paid subscriptions
Meta’s new subscriptions and AI features could change how users create, share, and engage with content, reshaping the signals advertisers rely on.
Inside Meta’s AI-driven advertising system: How Andromeda and GEM work together
Andromeda and GEM now determine how ads are selected, ranked, and sequenced across Meta. Here’s what changed and what drives results in 2026.
4 Facebook ad templates that still work in 2026 (with real examples)
The Facebook ads winning in 2026 use simple, repeatable structures that make problems, benefits and proof immediately clear.
Meta expands Threads ads to all users globally
Meta will roll out Threads ads worldwide next week, giving advertisers new ways to reach more than 400 million users.
Why ad approval is not legal protection
Section 230 shields ad platforms from liability, while FTC enforcement holds advertisers strictly responsible for deceptive ad claims.
Instagram’s new ‘Your Algorithm’ tool could boost discovery for brands
The new Instagram feature reveals what the algorithm thinks you like and lets you adjust it, reshaping how content gets recommended on Reels.
Meta: Native Reels ads can lift purchase intent 5.3x
Meta’s latest research shows that Reels ads designed natively for the platform can significantly boost purchase intent, and brand interest.
How APIs extend data access and automation in Google Ads and Meta Ads
Go beyond dashboards. Use platform APIs to access deeper data, connect insights, and automate workflows that reveal new opportunities.
Meta cuts political ads across the EU
Meta’s EU-wide suspension of political and social issue ads will reshape how advertisers engage voters and advocate under new rules.
Meta unveils Business AI and new generative tools
Meta’s AI updates help with creatives, AI generated music, business assistant and more promise to make advertising more personalized.
Meta: AI interactions will shape content and ad recommendations
Meta will soon use people’s AI interactions to refine content and ad targeting, giving advertisers richer intent signals for more relevant campaigns.
Meta to launch no-ads subscriptions in the UK
Meta’s new no-ads subscription in the UK could shrink ad reach and force advertisers to rethink targeting and budget strategies.
Meta expands WhatsApp Status ad options
Meta fuses WhatsApp Status ads with click-to-message, giving brands a bigger stage to spark chats and boost engagement.
Meta expands Reels, Threads, and AI tools to boost brand-building
Brands now have new ways to align with cultural moments on Meta’s apps while improving efficiency through AI-driven targeting and optimization.
Cross-platform, not copy-paste: Smarter Meta, TikTok, and Pinterest ad creative
From scroll-stopping TikToks to inspirational Pins, find out how platform-native ads outperform recycled creative every time.
Facebook ad costs jump 21% in 2025, but still beat Google
Facebook’s 2025 ad benchmarks show cheaper traffic ads but pricier leads, still beating Google on cost.
Facebook upgrades Professional Dashboard with new insights
The revamped dashboard equips creators with deeper insights, streamlined tools, and cross-device flexibility.
Meta unveils generative AI tools for automated video, branding, and creative ads
Meta’s latest AI tools aim to help advertisers create high-performing, on-brand content faster and at scale.
WhatsApp adds discovery tools, ads, subscriptions
WhatsApp’s Updates tab features let you reach 1.5 billion daily users through promoted channels, subscriptions, and Status ads.