• Ronnie’s Mustache

    Very nice Benjamin- thanks!

    I agree, the account needs to be extremely well-organized.

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  • Patrick Hosking

    Nice article Ben

  • Toni Voutilainen

    Great piece. I’m glad someone is actively utilizing not only AOV but also LTV in bidding.

    I’m just wondering why you didn’t mention utilizing search funnel data in your bidding strategy – the data is already available without any costly third party technology.

    I’ve noticed very concrete added value e.g. in factoring in click and even impression assisted conversion data with many high volume head terms (that would get bid way down if it were only for last-click performance).