• http://searchengineland.com Arpana Tiwari

    Good read. As usual a well written detailed list with clear explanations.

  • http://rosmarin-search-marketing.com Myron Rosmarin

    Awesome stuff Stephan (including part 1 of this piece). I’ve printed it out and stuck it to my wall.

  • usematics

    You are missing some that are very intresting and can deliver different results, for example if the parammeter gl which sets the geographic location, different results will be deliver to different gls, lenguaje and others as well

  • Frantik

    I agree with usematics – the gl= parameter is particularly useful. As I am based in Australia it allows me to easily check SERPS from the US.

    Still, a great list and excellent article, thanks.

  • http://www.ericward.com Eric Ward

    Thanks for this Stephan. If you know how to play with Google’s true power, link building becomes fun again.

  • http://www.cpcsearch.com Terry Whalen

    Hi Stephen,

    I don’t see the ‘pws=’ parameter in the URL field. Also, I don’t see a way to turn off personalized results in my settings area. Thoughts or tips?

  • http://www.covario.com Stephan Spencer

    @Terry, the setting for turning off personalized results is under the “Web History” link in the search results page. There is no &pws= parameter in the URL field unless you add it. It’s an undocumented feature.

    @usematics, Great point, thanks for that!

  • robkellas

    It seems as though the new AJAX search has caused a few of these to no longer work? For example the num parameter is not working now. http://www.google.com/search?q=dog&num=100

    Am I missing something?

  • b1xx1b

    Hi, I have a question about the parameter URL in the google url.
    Like so:


    I record the referrers to my site and sometimes when I click on them I go directly to my site instead of google search results. Why do some google urls have the URL parameter and some do not?

  • hansolo1

    Can you analyze this? I am missing the q= in the parameter list!