21 SEO tasks you should be automating (and how)
What SEO tasks can you automate? What's the best way? Save time and reduce work by improving your SEO workflows with traditional tools and AI.
Topic: BigQuery
How to build a meaningful AI search visibility dashboard
Struggling to get visibility into your AI search performance? Read our guide on how to build your own AI visibility dashboard and what metrics to include.
The 4-step roadmap to AI agents for Google Ads
Know when to use off-the-shelf AI, when to build custom systems, and what foundations you need before agents can deliver real value.
Query templates: Expanding the scope of topical authority
A single query can sit inside thousands of variations. Mapping those patterns can build topical authority across an entire search network.
How to build a keyword clustering tool with Python
Automate the process of grouping thousands of search queries into coherent topics for faster, more scalable content planning.
Google makes passkeys mandatory for Google Ads API users
The update makes passkeys mandatory for new Google Ads API authentication while leaving existing refresh tokens unaffected.
7 feedback loops for self-improving AI content workflows
Turn recurring corrections into stronger research, better drafts, more consistent editing, and smarter content planning.
How to revive overlooked ecommerce SKUs with Performance Max
When products stop getting traffic, they also stop building the signals Google needs to serve them. This automated approach breaks the cycle.
Why most original data never gets cited
Primary research is rare, but it earns 3.3x more AI citations per page. Learn why benchmark studies outperform other original data.
6 content audit workflows to build in Claude
Turn one-off prompts into reusable skills that uncover topical gaps, outdated content, AI visibility issues, and brand voice inconsistencies.
3 ways to build a more complete SEO ROI model
Account for defended traffic, assisted conversions, and cross-channel influence to better reflect search's contribution to revenue.
How to model non-linear SEO seasonality with Prophet
Traditional SEO forecasts often miss seasonality and volatility. Learn how to model non-stationary search behavior with Prophet and Python.
Google rolls out new data, experimentation and MMM tools to improve measurement
Google is rolling out new measurement tools to help advertisers better connect data, prove impact and make smarter decisions.
Google Ads API to require multi-factor authentication
Google’s new MFA requirement for the Ads API strengthens security but may require advertisers to adjust authentication workflows.
Google is bringing back a familiar name: Data Studio
Google is reviving Data Studio as a simpler hub for analyzing marketing and business data across its ecosystem.
How to take your marketing measurement from crawl to sprint
Outdated tracking can’t keep up with privacy changes. Unify first-party data, attribution, MMM, and incrementality to measure real impact.
How GSC’s branded query filter changes SEO reporting and analysis
Learn how Google Search Console’s branded query filtering helps you track awareness, diagnose drops, and measure true SEO impact.
Why PPC teams are becoming data teams
Automation and AI are changing PPC roles. Winning teams now control data infrastructure, measurement, analysis, and experimentation.
How to use GA4 and Looker Studio for smarter PPC reporting
Unify GA4 and ad platform data into dashboards that pace spend, flag wasted budget, and reveal what’s really driving performance.
Google Ads adds beta data source integrations to conversion settings
Google Ads now lets advertisers connect external data to conversions, improving measurement and performance.
How to use LLMs to humanize your content and scale your research
See how working with LLMs can make your content more human by turning customer, expert, and competitor data into usable insights.
How APIs extend data access and automation in Google Ads and Meta Ads
Go beyond dashboards. Use platform APIs to access deeper data, connect insights, and automate workflows that reveal new opportunities.
Why your SEO and PPC teams need shared standards to unlock mutual gains
Mutualism between SEO and PPC lowers costs, speeds insights, and builds sustainable visibility across organic and paid search channels.
Website demographics: Know your audience & grow faster
Learn how to analyze website demographics to understand visitors, tailor content, and boost engagement with data-driven marketing strategies.
Master GA4: Google Analytics 4 tips & tutorials
Learn how to use GA4 for better tracking, insights, and reporting. Track organic traffic, custom events, and SEO KPIs with advanced GA4 strategies tailored for modern search teams.
The ultimate Looker Studio SEO campaign dashboard for 2025
Build better SEO reports with Looker Studio. Learn how to create a live, flexible dashboard that evolves with your data and clients’ needs.
What is technical SEO? The definitive guide
Learn what technical SEO is, why it matters, and how to optimize your site for speed, crawlability, indexation, and structured data—all in one expert guide.
BigQuery for PPC: Unlock deeper insights and better results
Tired of limited lookback windows and siloed reports? Use BigQuery for advanced attribution, multi-account aggregation, and deeper insights.
How BigQuery ML unlocks better targeting, bidding, ROI in Google Ads
Hidden in your Google Ads data is the key to better ROI. BigQuery ML reveals patterns, predicts success, and helps you spend smarter.
Google Search Console API delayed
The web interface is not delayed but the API seems backed up since last Thursday.
Google Analytics data delayed or missing for some
The data issues with GA4 began around November 13, 2024.
Server access logs and SEO: Everything you need to know in 2025
Here’s how analyzing server access logs can help you gain insights into bot activity, crawl efficiency and more for advanced SEO.
How does AI work in PPC?
From smarter targeting to automated reporting, learn ways AI can improve the efficiency, effectiveness and ROI in your paid search campaigns.
Google’s Ads Data Hub: What you need to know
Explore Ads Data Hub – Google's tool for privacy-centric advertising insights, data integration, campaign optimization and more.
15 questions to ask your new SEO clients
Boost client retention and get better SEO results while avoiding roadblocks and frustrations by asking the right questions at the outset.
Enterprise SEO: 11 keys to success in 2024 and beyond
Navigate the complexities of enterprise SEO with tips on leveraging AI, managing large-scale projects, enhancing brand visibility and more.
Google turns off Universal Analytics July 1: What you need to know
Universal Analytics shuts down on July 1, 2024, forcing a swift transition to Google Analytics 4 to maintain data access and measurement capabilities.
Your guide to Google Analytics 4 attribution
Understand how attribution in GA4 works – session, user, and event scopes, modeled and blended data, and much more.
Google AI Overviews, clicks and traffic impact: Unraveling the mystery
What's up with the Google AI Overviews click-through rates? Let's explore some math, sleights of hand and corporate miscommunications.
How to archive your Universal Analytics historical data
Time is running out to save your Universal Analytics data. Follow these steps to archive historical analytics before the July 1 deadline.