• http://www.adamdince.com/ Adam Dince

    Great post. As long as the majority of clicks keeps coming from organic search, brands that move budgets to paid will find that their missing out and will eventually re-allocate budget back to organic.

  • Larry Kim

    who cares if the majority of clicks come from organic search if the intent of those searches are not commercial. (eg: informational queries). The vast majority of clicks from high commercial intent keywords (i.e. people wanting to buy something now) come from the sponsored listings.

  • http://www.adamdince.com/ Adam Dince

    LOL! Keep focusing on transactional terms. I’ll be happy to convert the visits who come in top to mid funnel. Have fun.

  • http://www.seobulldog.com/ Tyson Downs

    Yeah I agree, it doesn’t matter so much if you are getting organic traffic, if it isn’t bringing you leads or sales. Heck, or a while on my site I was getting organic traffic from the search term ‘new’ lol. It was because I forgot to rename an image and I was getting image searches from it. lol

  • Jayne Reddyhoff

    “…Before Hummingbird, it was all about matching alphanumeric strings, so many paid search marketers may not have paid much attention to user intent….” Really? Are so many paid search marketers so short sighted?

    If that’s true,it explains why several of our customers prefer working with us!

  • Shelley Ellis

    I think there’s a time/place for organic and for paid. A lot of brands that were just beginning to understand “SEO” are confused at the changes in how things are ranked now. The reality is that they need to understand the overlap now across all their online marketing and how it affects SEO. They would do better to focus on an integrated marketing strategy where all their marketing works together towards a common goal and understanding that some of their marketing will target early researchers and some marketing efforts will hit those ready to buy. If someone thinks they can throw up a website and just survive strictly on paid search…that’s a very expensive marketing strategy to live by.

  • http://www.adamdince.com/ Adam Dince

    You rock!

  • danielle

    I dont see this as being true for experienced SEM folks. Maybe it is true when you are just starting in SEM and don’t necessarily understand all the variables involved. In general though, this would make for some very expensive, non relevant campaigns with insane CPA’s otherwise ….

  • http://www.adamdince.com/ Adam Dince

    In response to some of the comments above, don’t blame organic visitors landing on your pages for poor keywords on the organic channel. It may well be the quality of the optimization of your content and images. In a recent post on Conductor’s blog, http://www.conductor.com/blog/2013/11/organic-search-conversion-rates-now-top-20/#!. they call out MarketingSherpa’s report that Organic Search conversion rates are killing most other channels. I’m by no means saying that organic is more important than paid or any other channel. I agree with Shelley’s comment that a smart digital marketing strategy is holistic and not focused on one channel.

  • Larry Kim

    knowledge graph is going to crush informational queries

  • http://www.adamdince.com/ Adam Dince

    Aye—I really hope you have a better understanding of semantic search than that. I’ll take a leap of faith that you do and you’re just being snarky.