• http://www.thomascreekconcepts.com/ Tom Hale

    Craig must think my Blog post today is mistaken.

    I agree that CTR is the predominant driver of Quality Score.

    But I am not at all sure that “relevance”, defined as a tight line from keyword intent through landing page content play as little a role as he thinks.

    Besides, such tightness, on the keyword and ad end, lead to high CTR.