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SEO: Titles & Descriptions

Get the best search news, tips and resources, delivered each day.

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8 major Google ranking signals in 2017

  It’s no secret that Google’s ranking algorithm is made up of over 200 components, or “signals.” And while the list is...

Sponsored Content: SEO PowerSuite | Jul 11, 2017 at 7:36 am ET

Google officially stops using DMOZ for source of search results snippets

With that, you no longer need to worry about using the NOODP directive to prevent Google from using your DMOZ description....

Barry Schwartz | Jun 2, 2017 at 10:15 am ET

SEO & website design: Everything you need to know

SEO is important to any business that operates online, but many don't realize that search engine optimization needs to be built into the web...

Marcus Miller | Apr 19, 2017 at 12:33 pm ET

Study: PPC cannot accurately identify winning organic titles

Contributor Brian Wood from Wayfair.com shares data which suggests that title tags that perform well in paid search don't necessarily indicate...

Brian Wood | Mar 28, 2017 at 10:37 am ET

Why you need to get back to SEO basics

You can be well-versed on all the latest SEO trends, but columnist Ryan Shelley notes that you need to get the fundamentals down...

Ryan Shelley | Mar 7, 2017 at 11:11 am ET

Local SEO in 2017: 5 simple ways to dominate local search

New to local search? Wondering where to start? Columnist Sherry Bonelli offers five tactics to help you kick off your local SEO...

Sherry Bonelli | Feb 9, 2017 at 11:32 am ET

Chrome’s DevTools for SEO: 10 ways to use these browser features for your SEO audits

If you're conducting an SEO audit, you should probably be using DevTools in Google Chrome. Columnist Aleyda Solis shares 10 ways to use these...

Aleyda Solis | Jan 5, 2017 at 10:08 am ET

For e-commerce success: SEO > aesthetics

For those in the online retail space, columnist Julian Connors shares his advice for making your e-commerce website...

Julian Connors | Nov 7, 2016 at 12:33 pm ET

Infographic: 11 amazing hacks that will boost your organic click-through rates

Got great content and rankings, but still not getting clicks from organic search? Columnist Larry Kim shares tips and a fantastic infographic on...

Larry Kim | Oct 5, 2016 at 12:46 pm ET

SEO requirements for a new website platform

Not just facing a site redesign but a full replatform? Columnist Clay Cazier presents the features most important to ensure your new site can...

Clay Cazier | Jul 27, 2016 at 9:44 am ET

The definitive SEO audit part 2 of 3: Content and on-site

In part two of his three-part series on conducting a thorough SEO audit, columnist Dave Davies explains how to ensure that you have the right...

Dave Davies | Jun 29, 2016 at 12:26 pm ET

The definitive SEO audit part 1 of 3: Technical

In the first of his three-part series on SEO audits, columnist Dave Davies explores the technical aspects he reviews when conducting an...

Dave Davies | Jun 1, 2016 at 11:09 am ET

5 brilliant headline hacks for crazy high organic click-through rates

Just say no to low CTR! Columnist Larry Kim explains his tactics for improving click-through rates on organic search...

Larry Kim | May 23, 2016 at 9:51 am ET

Jump-Start Your SEO With These 6 Surefire Tactics

Every site has different SEO needs, but contributor Stoney deGeyter provides some quick wins to get your SEO program started on the right...

Stoney deGeyter | Feb 9, 2016 at 10:45 am ET

SEO Disasters: Preventing The Unthinkable

Is your site suffering from a sudden drop in traffic? Columnist Mark Munroe notes that most SEO issues are preventable and shares his process...

Mark Munroe | Sep 18, 2015 at 9:30 am ET

About To Launch A WordPress Site? Here’s What You Need To Know About SEO

WordPress can be a great choice for your new website, but it's not search engine optimized right out of the box. Columnist Neil Patel explains...

Neil Patel | Sep 18, 2015 at 9:21 am ET

The 8 Most Common But Simple Missed Opportunities In Optimizing Content

These SEO errors can be easily fixed, but not if you're unaware of their existence. Contributor Janet Driscoll Miller shares the most common...

Janet Driscoll Miller | Sep 3, 2015 at 10:15 am ET

Expedia Adds Emoji To Its Title Tags To Increase Click Through Rates In Google

In an effort to increase SEO sales, Expedia tests adding Emoji characters to some of their page title...

Barry Schwartz | Apr 30, 2015 at 10:02 am ET

Meet The SEOs: Up Close @SMX West 2015

What's the latest on how top SEOs are handling the challenges of the business? Contributor Janet Driscoll Miller recaps a key panel discussion...

Janet Driscoll Miller | Mar 9, 2015 at 4:45 pm ET

So, The CTO Hates Your SEO Project…

Columnist Eric Enge shares his tips for working with a dev team that doesn't fully understand search engine...

Eric Enge | Jan 5, 2015 at 9:14 am ET
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