SearchCap: Google AMP URLs, Google Maps traffic & Super Bowl search ads

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google makes it easier to see and share publishers’ real URLs from AMP pages
  Feb 6, 2017 by Danny Sullivan

  New anchor button enables copy-and-paste of URLs directly to publisher sites.

• SMX West low rates expire Saturday. Register now to master SEO and SEM!
  Feb 6, 2017 by Search Engine Land

  You won’t find these low rates again Register now for SMX West, March 21–23 in San Jose, and take advantage of Early Bird pricing! All Access Passes are just $1,795, a $200 savings compared to on-site rates. You’ll get three days of sessions, networking, expo hall and conveniences that make the experience productive and comfortable, including […]

• 84 Lumber and Avocados of Mexico among Super Bowl advertisers that stood out in paid search
  Feb 6, 2017 by Ginny Marvin

  Both advertisers opted to drive users to their own sites instead of YouTube.

• Google Maps updates Android app with real-time traffic info, nearby places & bus schedules
  Feb 6, 2017 by Amy Gesenhues

  Starting today, swiping up from the bottom of the Google Maps app home screen on Android displays a Places tab, Driving tab and Transit tab.

• 2016 was a coming-of-age year for Baidu SEO; why you should invest in 2017
  Feb 6, 2017 by Hermes Ma

  Marketers have long considered organic search a lost cause on Baidu due to the abundance of ads, but new laws in China are changing the game. Contributor Hermes Ma discusses the state of Baidu SEO and provides recommendations for marketers looking to break into the market.

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• When should advertisers consider pausing Google Local Inventory Ads?
• Super Bowl-related social activity was up Sunday on both Facebook & Twitter
• Top 10 Most Shared Super Bowl LI Ads: Budweiser’s immigration story shared more than any other ad
• The future of paid voice search and monetizing the map
• SMX West low rates expire Saturday. Register now to master SEO and SEM!
• TV maker VIZIO fined $2M for no-consent tracking of consumer viewing habits
• Top 10 Super Bowl LI Ads on YouTube: Anheuser-Busch brands Budweiser & Bud Light win big
• How mobile marketers can prepare for when tragedy strikes
• IBM’s Watson joins H&R Block to explain taxes to humans
• Super Bowl’s politically charged ads, like 84 Lumber’s, spark social buzz
• Hashtags in Super Bowl ads slip to 30% in 2017, overtaken by URL use in 41%
• #HashtagBowl Live Blog: All the Super Bowl 51 advertising action In real time
• Super Bowl LI advertisers: Here are the brands gearing up for game day
• Today’s the day: The 2017 Marketing Land #HashtagBowl is here!
• Google Home to star in new Super Bowl LI commercial
• Avoid the 7 deadly sins of mobile performance marketing

Search News From Around The Web:

Industry

• Google, unlike Microsoft, must turn over foreign emails: U.S. judge, Reuters
• Google and Facebook to help French newsrooms combat ‘fake news’ ahead of presidential election, VentureBeat
• How Google fought back against a crippling IoT-powered botnet and won, Ars Technica
• Matt Cutts Sends A Heart To His Google+ Followers, Search Engine Roundtable

Link Building

• Google Won’t Tell Webmasters Which Links They Do Not Count, Search Engine Roundtable

Searching

• Google Testing New Larger Rating Extension, serptests.com
• Google’s Home TV ad makes Google Home systems go crazy, CNBC

SEO

• 10 Golden Strategies to Boost Your Local Search Rankings, SEM Rush
• February 2017 Google Webmaster Report: Algorithm Update, Interstitial Penalty, Link Operator & More, Search Engine Roundtable
• Google Confirms Site Moves Are A Pain, Search Engine Roundtable
• Resist Old On-Page SEO Tactics With These 5 Tricks, Moz
• Search Engine Optimization 2017 – 13 Things You Need To Know, John Lincoln, Ignite Visibility – YouTube
• SEO for Bloggers: A Basic Explanation, problogger.com

SEM / Paid Search

• Get the skinny on AdExchanger’s Industry Preview, Bing Ads Blog