The ultimate consent strategy to maximize customer opt-ins
Your opted-in database isn’t just a list—it’s the foundation for understanding your customers and driving revenue.
Topic: AdExchanger
Could happy advertisers be the key to connected TV success?
As streaming networks and other CTV platforms enhance their advertising technologies, they could kill two user experience problems with one stone.
Understanding the key differences between the top video game ad networks and exchanges
The two distinct platforms allow publishers to monetize their game content and enable advertisers to reach their desired target audience.
Makes you miss the ‘Don’t be evil’ days; Tuesday’s daily brief
Plus, Facebook's aging user base and what it means for advertisers.
Google allegedly creates ad monopoly with Facebook to favor its own exchange according to new, unredacted details from Project Jedi
There is potential that publishers and advertisers have been overpaying and missing out on placements due to Google’s alleged collusion with Facebook to essentially rig the ad market.
Google page experience update rolls out just as core update finishes; Wednesday’s daily brief
Plus, Google Search Console Insights report is now open to all
SMX Advanced starts today; Tuesday’s daily brief
Plus, why you should prepare for Prime Day even if you’re not an Amazon merchant.
Google’s current FLoC tests aren’t GDPR compliant
Questions about whether a browser assigning users into cohorts counts as a use of personal data, without consent, may be a privacy violation.
Facebook unfriends Australia and Maryland passes ad tax; Monday’s daily brief
Plus, Google's Search Central Live conference is right after SMX Report
Google Ads Data Hub testing audience lists for display campaigns, adding new features
Advertisers will soon be able to run queries on same-day impression data.
Big Amazon affiliate commission rate cuts among latest program changes
Amazon Associates will start to see lower commissions on many popular product categories.
SearchCap: Google says yes to reviews from Yelp, Google Maps, algorithm change impacts local search & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Using Voice Search to Transform Your Local Search Strategy Sep 6, 2018 by Digital Marketing Depot More than 43 million people in the U.S. now own a smart speaker, and, as […]
SearchCap: SMX East benefits, US wireless carrier report, Bing Webmaster Tools & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Local inventory-based SEO strategy juiced rankings and sales for US wireless carrier Aug 23, 2018 by Greg Sterling Carrier saw an average ranking position of 1.9 for product queries and 5x […]
SearchCap: Google AMP URLs, Google Maps traffic & Super Bowl search ads
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google makes it easier to see and share publishers’ real URLs from AMP pagesFeb 6, 2017 by Danny Sullivan New anchor button enables copy-and-paste of URLs directly to publisher sites. SMX […]
SearchCap: Attribution modeling, AdWords Budgets & personalizing local content
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Rethinking today’s attribution problem in digital marketing Oct 12, 2016 by Christi Olson Proper attribution modeling is one of the biggest challenges facing marketers today. Columnist Christi Olson discusses the common […]
SearchCap: Day Of The Dead Google Doodle, A PPC Agency View Of Ad Blocking & More
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Day Of The Dead Google Doodle Marks The Mexican Holiday Devoted To Departed Souls Nov 2, 2015 by Amy Gesenhues Today’s Google logo has been replaced with an illustrated “string of […]
SearchCap: Bing Shopping Campaigns Updates, SEO For Local Businesses & Google’s Halloween Doodle
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Shopping Campaigns Get Several Pre-Holiday Updates Oct 30, 2015 by Ginny Marvin Mobile inventory, used and refurbished product ads support, and more are now available. SEO For Shops: The 12 […]
How To Make Unstructured Data Actionable In Display
I wrote recently about the new era of display marketing, and how real time bidding and other advances are bringing the precision and performance of search advertising to display. Well…a new era of unstructured data is also upon us. A widely cited 2011 IDC study found that the amount of data in the world is […]