SearchCap: Google mobile-friendly bug, emojis are back & Google app update

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google brings back emojis in the search results snippets for relevant queries
  Feb 17, 2017 by Barry Schwartz

  Google has brought back displaying emojis in the search results when the query thinks it is relevant.

• Google temporarily disables ‘not mobile-friendly’ label in search results due to bug
  Feb 17, 2017 by Barry Schwartz

  A bug has forced Google to remove the mobile friendly label from the search results. Google is fixing the issue and will restore the label after the problem is resolved.

• How to write PPC text ads in 2017’s sophisticated environment
  Feb 17, 2017 by Matt Umbro

  There are now so many ways to customize your search ads that optimization can seem complex. Columnist Matt Umbro discusses which components are likely to make the biggest impact on your CTR and conversion rates.

• Organic traffic & link building for small businesses
  Feb 17, 2017 by Marcus Miller

  Link building is often one of the most challenging digital marketing tasks for small businesses. In this helpful how-to, columnist Marcus Miller explores how link building works today and what small businesses can do to get started.

• Search in Pics: Google indoor clouds, Bing heart balloon & stroopwafels
  Feb 17, 2017 by Barry Schwartz

  In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Indoor clouds at Google’s office: Source: Instagram Google sleeping cots: Source: Instagram Bing Valentine’s Day balloon: […]

• Google iOS app gets new local search filters, more AMP support & Gboard access
  Feb 17, 2017 by Amy Gesenhues

  The latest update is part of version 23.0 for the Google iOS app.

• How retailers can leverage search and social media data for optimal local marketing performance
  Feb 16, 2017 by Digital Marketing Depot

  Gathering insights such as who your consumers are, how they found you, when they’re likely to visit your store, and the products they’re interested in, can help your business make intelligent decisions backed by actionable analytics. This white paper from Sweet IQ reveals why your brand needs to gather data from Google My Business, Facebook, […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• YouTube’s unskippable 30-second video ads will sunset next year
• Broken link building made easy
• No more free ride: Wall Street Journal pulls content out of Google’s “First Click Free” program
• Can we machine-learn Google’s machine-learning algorithm?
• Missed link-building opportunities: Reclaiming broken links
• A CMO’s View: How Barnes & Noble College builds its marketing around Gen Z & Millennial needs
• Traction Media launches Live Suite for delivering a live video stream across many sites
• [Podcast] Marketing Land Live #45: What are haptic ads with Josh Stivers of Immersion
• Why marketers’ approaches to sales shoppers must change
• Intro to Agile Marketing: Work faster and smarter by changing how you work

Search News From Around The Web:

Link Building

• Are Inbound Links Still Important?, Marketing Mojo
• How to Prioritize Your Link Building Efforts & Opportunities – Whiteboard Friday, Moz

Searching

• 45% Of Google’s Top Search Results Are HTTPS Now, Search Engine Roundtable

SEO

• 3 SEO mistakes you’re probably making, 3Q Digital
• Google Carousel Tells Us Who The Best SEO Companies Are, Search Engine Roundtable
• The perfect WordPress SEO permalink structure, Yoast

SEM / Paid Search

• Forecasting PPC baseline goals, Bing Ads Blog

Search Marketing

• 10 Best Free Keyword Research Tools for SEO (2017), YouTube
• How Google is Changing the Search Marketing Game for Travel Brands, Vertical Leap
• Video: Google Image Traffic, Mobile Friendly Bug, Emojis & SEO, Search Engine Roundtable