SearchCap: Google mobile-friendly warning, Bing HackerRank & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Microsoft partners with HackerRank to deliver executable code in Bing search
  Apr 7, 2016 by Amy Gesenhues
  Bing’s group engineering manager for UX features and shared tools calls the new feature a Rosetta-stone model for programming languages.

• Google My Business iOS app now lets business owners manage holiday & special hours
  Apr 7, 2016 by Barry Schwartz
  Google has updated the iOS version of their Google My Business app to let you set holiday hours, but the app seems to have frozen for me.

• Searchmetrics now shows where your app appears in App Packs
  Apr 7, 2016 by Barry Levine
  Also new: rankings for app ads, unique keywords on a page, and the release of the Visibility Guard to protect against errors affecting ranking

• Keyword research: a key element of SEO & content marketing
  Apr 7, 2016 by Trond Lyngbø
  Many business owners see SEO and content marketing as separate, but columnist Trond Lyngbø argues that solid keyword research can and should be used to inform content marketing strategy.

• What they don’t tell you about SEO
  Apr 7, 2016 by Matthew Barby
  Even today, many business owners still believe that SEO is easy: just create some high-quality, optimized content, then sit back and wait for all the traffic. But there’s more to it than than, and columnist Matthew Barby explains what you should REALLY expect from an SEO campaign.

• Google Search Console now sending PageSpeed update notifications
  Apr 7, 2016 by Barry Schwartz
  If you are running an outdated PageSpeed install from Google, Google will let you know via the Google Search Console notification center.

• Google warns site owners their site is not mobile-friendly in mobile search results
  Apr 7, 2016 by Barry Schwartz
  A month before the Google mobile-friendly algorithm boost, Google starts issuing new warnings to site owners.

• Pandit Ravi Shankar Google doodle honors the famous Indian musician & his sitar
  Apr 7, 2016 by Amy Gesenhues
  A huge influence on the Beatles’ George Harrison, Shankar is credited with introducing Indian music to the world.

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• New “Emotit for President” app measures your emotional response to Clinton, Trump, et al
• Report: Google/Alphabet and Verizon mulling Yahoo buyout
• Facebook Messenger has new ways for brands to meet its 900 million users
• 4 top brands on Snapchat that are having just as much fun as their followers
• Brand bidding & PPC optimization: enforcement options (Part 6 of 8)
• 3 web UX personalization tools for code haters
• How to map keyword strategy to B2B buyer intent
• Android sales make global gains, iPhone SE is slow out of the gate — Reports
• Marketers mustn’t be afraid to click on ads
• Want consumers to be more loyal? Be more social.
• MarTech Today: Facebook expands Live Video, tag management and DMPs, & VR vs. AR
• Facebook puts the spotlight on Live with rare Hollywood event
• Segment adds more data sources besides apps and sites to its hub

Search News From Around The Web:

Local & Maps

• How much historical imagery is there in Google Earth?, Google Earth Blog

Link Building

• Estimating what Trust Flow you need in a vertical, Majestic Blog
• The Longevity of Links for SEO, Point Blank SEO

SEO

• Beyond Google’s 10 Blue Links, seosmarty.com
• Common SEO Problems With E-Commerce Site Launches, thesempost.com
• How much does SEO cost?, semrush.com
• How Social Media Affects SEO #SEOcafe, semrush.com
• Selecting Entities on Sites and Performing Tasks On Them Through Google, SEO By The Sea
• SEO in the Premiere League, sistrix.com
• The Technical Audit Checklist Made for Human Beings, Distilled
• Why Do Some Google Manual Actions Seem Automated, Search Engine Roundtable
• Why Now, More Than Ever, SEO Is Not Just About Google, Moz

SEM / Paid Search

• Optimizing PPC for B2Bs with Imperfect Back-End Data, Metric Theory
• Reddit r/PPC Asked David Szetela About All Things Paid Search, BruceClay.com