This day in search marketing history: March 25
Google Panda patent granted, plus: Microsoft starts IndexNow push, mobile-friendly update details, AdWords remarketing and more.
Topic: Trond Lyngbø
This day in search marketing history: March 14
Learn what happened on this day in search marketing history – including developments in SEO, PPC, search and digital marketing.
This day in search marketing history: March 13
Google hides organic search listings plus: broad core search algorithm update, Panda updates, author rank, incremental ad clicks and more.
This day in search marketing history: March 10
Google and Bing exception lists, plus: key moments, HTTPS URLs not showing, Google's block sites feature, searchers ignore PPC ads and more.
This day in search marketing history: February 14
Google Webmaster Tools comes out of beta, plus: Chrome's personal blocklist, AdWords video ads and quality score updates and more
This day in search marketing history: February 12
Google penalizes JCPenney for link scheme, plus: Google SEO certifications, Automated Bidding overhaul, canonical tag announced and more.
This day in search marketing history: February 2
Google's revamped Partners program, plus: Bing again denies copying Google results, YouTube using Amazon's algorithm and more.
This day in search marketing history: January 17
The Google Speed Update, plus: links important for ranking, cross-device conversions, SOPA, Google Alerts and more.
This day in search marketing history: January 15
Facebook Graph Search launches, plus: brand profiles in Google knowledge panels, Rand Fishkin's last day at Moz, and more.
This day in search marketing history: January 5
Google AdWords introduces click-to-call ads, plus: IndexNow WordPress plugin, AdWords 2x budget change, search being solved and more.
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SearchCap: Bing Visual Search, Microsoft expands Bing Rewards to UK & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Visual Search lets you search specific objects within images Jun 1, 2017 by Matt McGee Bing joins Google, Pinterest and others in upgrading its image search capabilities. Microsoft expands its […]
SearchCap: e-commerce SEO & crawl data analysis
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Why e-commerce SEO is NOT a one-shot wonderMay 4, 2017 by Trond Lyngbø Columnist Trond Lyngbø explains that SEO is an ongoing process that requires continuous investment — not a one-time […]
SearchCap: Google fact checks, Ask.com privacy bug & SEO winning
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google expands fact-checking effort to all searches worldwideApr 7, 2017 by Danny Sullivan Is an online claim true or not? Google hopes special callouts for fact-checking articles will help searchers get […]
SearchCap: Google AMP reports, Bing saving & mobile-first indexing
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Moz beefs up Moz Local with new features, distribution and automationNov 17, 2016 by Greg Sterling With new activity alerts, GMB sync and reputation management, the expanded Moz Local is intended […]
SearchCap: AdWords call tracking, SEO failures, & SERP tools
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Setting up AdWords website call conversion tracking just got a bit easierSep 22, 2016 by Ginny Marvin Track calls from the phone number on your website with a couple of pieces […]
SearchCap: Dynamic search ads, Google Keyword Planner & e-commerce SEO
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google says Dynamic Search Ad targeting will soon get better Jun 30, 2016 by Ginny Marvin Query matching set to improve over several months. Learn how to drive more conversions with […]
SearchCap: Google featured snippets, Viv assistant & AdWords redesign preview
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Son of Siri: Viv aims to go way beyond today’s digital assistantsMay 5, 2016 by Greg Sterling Viv hopes to effectively supersede Google as “an intelligent interface to everything.” Changing domain […]
SearchCap: Google mobile-friendly warning, Bing HackerRank & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Microsoft partners with HackerRank to deliver executable code in Bing search Apr 7, 2016 by Amy Gesenhues Bing’s group engineering manager for UX features and shared tools calls the new feature […]
SearchCap: Google PLA test, Google app indexing study & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Send AdWords alerts directly to Slack with this AdWords script libraryMar 10, 2016 by Russell Savage Looking to get those AdWords alerts out of your email inbox? Columnist Russell Savage shows […]
SearchCap: Google Search Console Updates, App Install Tracking & Knowledge Graph API
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Changes How It Logs Search Analytics Data As Of December 14, 2015Dec 21, 2015 by Barry Schwartz Google documents a change to how it logs data for the Search Analytics […]
SearchCap: Google App Ranking, Search Quality Document & Live Labels
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Releases The Full Version Of Their Search Quality Rating GuidelinesNov 19, 2015 by Barry Schwartz For the first time, Google has release the full version of their search quality raters […]
SearchCap: Google Home Service Search Ads, Right To Be Forgotten Challenged & Bing Emoji Keyboard
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Fights France To Prevent Globalization Of The Right-to-Be-Forgotten Google has formally appealed France’s data protection authority’s order that Google apply Right-to-Be-Forgotten (RTBF) removals to its global index. The Commission Nationale […]
SearchCap: SEO Jobs & Bing Webmaster Tools
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The Ultimate Guide To Bing Webmaster Tools Contributor John E Lincoln has put together this comprehensive guide to getting started with Bing Webmaster Tools. Be Aware! SEO Might Help You Land […]
SearchCap: Goodbye Yahoo Maps, Google Search Shows iOS Apps & Touch To Search
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Says It May Unverify Inactive Local Business Listings Company will first try to contact businesses that haven’t logged in within six months, then may unverify if there’s no response. Mobilegeddon […]
How To Marry Keywords & Compelling Content: In-Depth & Step By Step
Columnist Tom Demers provides a guide to incorporating valuable SEO keywords into compelling content that will get linked to, get shared, and be able to rank for your target terms.
SearchCap: Google Restaurant Delivery, Yelp Selling & Mobile Friendly Begins
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Mobilegeddon Is Beginning, Not Ending The Mobile Friendly Update has now “fully rolled out” according to Google, but columnist Bryson Meunier believes this is only the beginning. WSJ: Yelp Seeking A […]
SearchCap: Bing Images & Places, Yahoo Testing & Google Mobile Lite
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Places Adds Several Agency-Friendly Local Business Listing Tools Agency dashboard offers local listing management, sharing with clients, features for chain businesses and more. Is Yahoo Testing Non-Bing Powered Search Results? […]
SearchCap: Google Search Impact Report, Expedia Buys Orbitz & AdWords Topics
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AdWords Success for 2015: Conversion Tips from Inside Experts Is your AdWords campaign ready for success in 2015? 10 WordPress SEO Questions That Took Me 10 Years To Answer! Looking to […]
SearchCap: Google Maps App Revised, Social Links In Knowledge Graph, Google Structured Data Updated
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Events Knowledge Graph Adds Ticket Links, Delegated Events, Comedian Events & Venue Events Google makes four updates to the events knowledge graph after launching the markup back in March 2014. […]
SearchCap: Google Store Visits, Bing iOS App & AdWords Scripts
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: To Prove Online-To-Offline Impact, Google Rolls Out “Store Visits” Metric In AdWords Measures impact of search ads on in-store traffic as part of AdWords Estimated Total Conversions. Bing Updates iOS App […]
SearchCap: Firefox Picks Yahoo, Apple Maps Partners & Bing Home Page HD
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Free Ride? In Europe, Google Will Remain Firefox Search Default Despite No Deal How much does it cost to be Mozilla’s Firefox search provider in Europe? Perhaps nothing — because Google […]
SearchCap: Strange “Right To Be Forgotten” Requests, Ask.com CEO Refutes Arbitrage Accusation & More
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: In The EU, Lots Of People Are Asking Google To Forget Content That They Authored Here’s one from the “shaking my head” department: If you assumed that all of the “Right […]
Google’s Hummingbird Takes Flight: SEOs Give Insight On Google’s New Algorithm
On the eve of its 15th birthday last week, Google revealed a new search algorithm named Hummingbird. Designed to be more precise and provide faster query results, the algorithm is based on semantic search, focusing on user intent versus individual search terms. As Search Engine Land’s Danny Sullivan explained in his FAQ: All About the […]
50 Percent Of Companies Struggling With SEO Aren’t Integrating Social Media [Survey]
What’s one key difference between companies that are successful with SEO and those that aren’t? According to a new study from Ascend2, it’s this: Successful companies integrate social media into SEO strategies and tactics more extensively than companies that struggle with SEO. The research agency surveyed almost 600 business and marketing professionals around the world […]
Top Search Marketing Columns & Contributed Features Of 2012
As an industry news publication, the majority of our visitor traffic comes to our site to read daily news updates, in-depth coverage of search engine technologies and ever-evolving search engine algorithms. On top of the hardest working full- and part-time editorial staff in search, we have over 100 guest columnists who dedicate a significant amount […]
The Most Popular SEO Posts Of 2011
If there’s one thing anyone can say about the state of search engine optimization (SEO) in 2011, it’s that this year certainly wasn’t boring. Barely two months in, on February 24, 2011 – we were first introduced to the now infamous Panda Update at Google. That story alone gave our expert SEO columnists and staff […]