SearchCap: The Day In Search, September 14, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Bing 2.0 “Visual Search” Launches, Allows Search By Pictures

    Microsoft has unveiled Bing 2.0 at TechCrunch50 today, also known as Bing Visual Search, which allows people to “search by picture.” After much speculation following Microsoft’s annual meeting last week in Seattle, many had expected to see an update to Bing Maps, integrating Silverlight technology to display images of local businesses and locations within map [...]

  • A Look Back At The Old Search Engines

    The Six Revisions blog complied an excellent list of the classic search engines, some dating back to the 1990s. His list includes screen shots of both the old and current (if available) versions of HotBot, Excite, WebCrawler, Ask Jeeves, Ask.com, Yahoo, Google, Dogpile, AltaVista, Lycos, MSN Search, Bing, AOL Search, Infoseek, Go.com, Netscape, MetaCrawler, [...]

  • Hidden Google Feature: Find What’s New In The Last Minute Or Second

    Google provides options for anyone to easily narrow searches to find material added in the week or day. But now — if you know the right commands to enter — you can find content added to Google in the last few minutes or even seconds. The Omgili Blog discovered this hidden feature. Here’s an example of [...]

  • The 6/90 Rule: 6 Reports Contain 90% Of Actionable AdWords Insights

    Google offers numerous AdWords reports that allow you to view more data than most people have time to analyze. One of the tricks to working with PPC is to determine what data you need to look at every day or week, and then determine what data is useful to analyze when improving your AdWords account. There [...]

  • Yahoo’s New Advertiser Campaign: Bigger Is Better

    With a penis joke, AllThingsD previews a major new ad offensive from Yahoo, which will have distinct but related messages for advertisers and consumers. On the advertiser side of the campaign, Yahoo will reportedly stress its reach and scale in an IAB event keynote next week, coinciding with Advertising Week in New York: The main message [...]

  • Brave New World For Yellow Pages: Google Nabs Marketshare, Strangles Local Directories

    Earlier, this Spring, a number of local search marketers noticed that Google began displaying their 10-pack of local business listings based on searchers’ geolocation when search queries didn’t include a local search term. Matt McGee suggested that this would likely alter user behavior and reduce referral traffic to online directories. Stats show it may have happened. Read on about this “Brave New World” faced by internet yellow pages.

  • Links Vs. Web References As Relevance Signals

    For a long time, links have been the largest factor in search rankings. While (in my opinion) this is still true today, other signals are gradually growing in importance. One of the most interesting of these is “web references” or “citations”. A web reference refers to a mention of a brand, product [...]

  • What’s Yahoo’s “Plan B” For Search?

    The Microsoft-Yahoo search deal isn’t a forgone conclusion. In fact, news out yesterday suggests the companies may face serious regulatory hurdles. Potentially, it won’t be allowed. That leaves me wondering. What’s Yahoo’s Plan B? Does it even have a backup plan, especially when CEO Carol Bartz has suggested Yahoo can [...]

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local, Maps & Mobile

Link Building

Paid Search & Contextual

Searching

SEM Industry

SEO & SEM

Social Media

Video, Music & Image Search

Web Analytics

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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