• AK

    Just wanted to say thank you for the detailed write-up Frederick!

  • Bruno Giosa

    Hi Fred. So Can I set my negatives at the ad group level with the new Shopping campaigns? Or this is done at the campaign level?

  • http://www.optmyzr.com/ Frederick Vallaeys

    Hi Bruno,

    You can set your negatives at either the campaign or ad group levels. That’s why it’s a good idea to have the shopping campaign built out with a similar degree of detail as a regular campaign, it makes it possible for you to get granular with negative keywords…

    Thanks for reading and commenting!

  • https://www.linkedin.com/in/pathakashish Ashish Pathak

    Great post ! eager to read next post about feed management and bid management for shopping campaign.

  • Bruno Giosa

    Thanks Fred! Great post by the way. The idea of breaking down the shopping campaigns is pretty interesting. I might give it a try pretty soon.

  • http://www.optmyzr.com/ Frederick Vallaeys

    Unfortunately it’s super time consuming to set it up this way rather than putting it all in a single campaign and ad group but I think the benefits long-term will be worth it…

  • Soil24

    Fred so where can i find the exclude everything else option ? I have been poking around the product groups UI and can’t seem to find it.