Danny Sullivan

Danny Sullivan

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About Danny Sullivan

Danny Sullivan was a journalist and analyst who covered the digital and search marketing space from 1996 through 2017. He was also a cofounder of Third Door Media, which publishes Search Engine Land and MarTech, and produces the SMX: Search Marketing Expo and MarTech events. He retired from journalism and Third Door Media in June 2017. You can learn more about him on his personal site & blog He can also be found on Facebook and Twitter.

Danny Sullivan's latest articles

Utah Says Oops About Law Regulating Trademarks & Search Ads

Via TechDirt, High-Tech Execs Meet With Lawmakers Over Web Search Keyword Law from the Associated Press covers how Utah might not enforce its new law banning ads linked to trademark terms. The law is set to go into effect today. We covered various issues with the law earlier this month. Now Utah lawmakers appear to […]

SEO

Networking Events At SMX Advanced

This is a special message for our SearchCap newsletter readers and anyone who visits Search Engine Land, regarding Search Engine Land’s first conference: Search Marketing Expo Advanced. It happens in Seattle this June 4th and 5th. In 9 Reasons To Attend SMX Advanced that I posted last week, I explained that we see networking as […]

Oklahoma, Where The Google Comes Sweepin’ Down The Plain

From California, Google has spread out across the great land of the United States. New York! Washington! Arizona! And now which of the fifty nifty United States is Google heading to next? Oklahoma! Below, some news of Google’s plans for the Sooner State and well as a recap of what other states it has conquered […]

What Is Google PageRank? A Guide For Searchers & Webmasters

PageRank. If you do SEO or are involved with Google or search, you’ll come across this topic at some point. You’ll also likely be confused by what exactly PageRank means. To solve that, here’s a guide to PageRank, designed for searchers and site owners alike. Google’s Definition: PageRank As Votes Let’s start with what Google says. […]

Live Search’s General Manager Leaves Microsoft

Via BetaNews, Yet another Microsoft search exec calls it quits from All About Microsoft covers how Microsoft’s Live Search is losing another key executive — general manager Dane Glasgow. Glasgow is said to be leaving for more time with his family and to purse non-profit interests. Former search chief Christopher Payne left at the end […]

Autonomy To Reclaim Blinkx, Then Spin It Off

The relationship between enterprise search company Autonomy and video search company Blinkx has always been confusing. PaidContent.org now reports that the "weirdly secretive relationship" (I agree) is getting clearer. Autonomy is to exercise an option to take over Blinkx, then appears to be spinning some consumer-facing search technology that its owns (and I believe Blinkx […]

PPC

The Blogs & Search Blogs With The Most Readers

Which blogs have the most feed subscribers from Self Made Minds is an excellent rundown on top blogs according to the number of RSS or feed subscribers they have, according to FeedBurner. Search Marketing Blogs by RSS Subscribers from Lee Odden at the Online Marketing Blog takes the idea and focuses it on search blogs. […]

PPC

Less Than 5% Click Fraud Makes You “Virtually Free”

When the search engines and auditing firms don’t even agree on an overall industry rate of click fraud, I was bemused by a release I got today telling me that ABCSearch is now "validated as virtually free of click fraud" according to Click Defense. Virtually free to me means practically none. Like well below one […]

New US Border Check Tool: Google

Via Boing Boing, LSD as Therapy? Write about It, Get Barred from US from The Tyee covers how Canadian psychotherapist Andrew Feldmar was denied entry into the United States after being pulled aside during a border crossing for a random check. One of those fancy explosive sniffing machines then get him stopped? Metal in his […]

SEO

9 Reasons To Attend SMX Advanced

This is a special message for our SearchCap newsletter readers and anyone who visits Search Engine Land, about Search Engine Land’s first conference: Search Marketing Expo Advanced. It happens in Seattle this June 4th and 5th. As the date approaches, I’ve had some people ask me for more about what’s different or unique with this […]

Google Declares Stephen Colbert As Greatest Living American

  It’s official. Stephen Colbert is the Greatest Living American, or at least now ranks tops for that phrase at Google. It’s all come from the latest Google bombing campaign sparked off in part by Stephen himself. The backstory on this, plus the “I thought Google bombing didn’t work anymore” angle, all below. Jonah Stein […]

Time For Google To Give Up The Fight Against Paid Links?

The Paid Links Economy from Philipp Lenssen at Google Blogoscoped is a nice, thoughtful follow-up to last week’s paid links debate that erupted after Google’s Matt Cutts featured a new way to report paid links. There’s plenty of the history of link buying and assorted comments, though Philipp’s article doesn’t really leave you with any […]

Google Search History Expands, Becomes Web History

Google’s Search History feature, which was switched on as a default option for many Google searchers in February, has now been renamed Web History to reflect how it has expanded to track what Google users do as they surf the web. It’s a huge move for Google and raises anew privacy issues. Below, a detailed […]

The Case Of The Missing White House Cached Page On Google

In my story about Google’s new content removal tools, I highlighted the fact that anyone can potentially wipe out the cached copy of a page, even if they aren’t the page’s author. To illustrate this, I was going to use as an example how the official George W. Bush page’s cached copy could get nixed. […]

EU Group May Serve Google With Letter Over Data Retention Policies

Google might be receiving a letter from the European Union’s Article 29 Data Protection Working Party relating to the company’s data retention policies. What’s in the letter — if there are concerns, requests, demands — is unknown at this point. No one yet seems to have a copy of the actual letter, not even Google.

American Blinds Suit Against Google Over Trademarks To Go To Trial

Judge won’t dismiss Google trademark suit from Reuters reports that the long-standing lawsuit over keywords linked to trademarked terms filed by American Blinds against Google will continue to trial. Google’s request for summary judgment has been denied. Google’s won in two similar suits within the US. Courtesy of Gary Price, you can get a copy […]

Goodbye Froogle, Hello Google Product Search!

Back in December 2002, Google launched its long expected product and shopping search engine. It was called Froogle, a combination of “frugal” and “Google.” Just over four years later, Froogle is finally losing its cutesy name for something more descriptive — to become Google Product Search. It will also gain a cleaner interface, as well. […]

Gphone? The Google Phone Timeline

Rumor after rumor after rumor keeps appearing that Google is to release its own mobile phone, the Gphone. In April 2007, we originally compiled all these Google Phone rumors into a timeline view. Since then, we’ve continued to update the list, so that the confused, perplexed or just plain curious can keep track of what’s […]

Google Releases Improved Content Removal Tools

Google has rolled out new tools to help people quickly get content removed from its search engine. Those targeted at site owners allow for speedy removal of pages and cached copies of pages. Other tools allow those to request the removal of images or links to pages with personal information about themselves, in the right […]

Search Engine Strategies New York 2007 Coverage: Day 2

Below, a recap of coverage out of the second day of the Search Engine Strategies conference in New York this week, from items spotted across the web. See also coverage from Day 1 here. Note that some sessions below may have happened on the first day but only were written when this latest recap was […]

Search Engines Unite On Sitemaps Autodiscovery

Last November, Google, Microsoft and Yahoo united to support sitemaps, a standardized method of submitting web pages through feeds to the search engines. Today, the three are now joined by Ask.com in supporting the system and an extension of it called autodiscovery. This is where the major search engines will automatically locate your sitemaps file […]

PPC

Reprise Media Acquired By Interpublic

A quick heads-up and congrats to the gang at Reprise Media, which has now been acquired by global advertising company Interpublic. Reprise will remain an independent company within Interpublic, as part of the newly formed Futures Marketing Group. Reprise will be the first company to reside within FMG. Other assets there include the IPG Emerging […]

PPC

Yahoo Site Explorer Takes Mobile Feeds, Gains Report Spam Button

Site Explorer Matures a Bit More and Accepts Mobile Feeds from the Yahoo Search Blog covers how the Yahoo Site Explorer tool now accepts mobile submissions and feeds, gains the ability to input URLs for deletion and remove more than five at a time (see our Yahoo Site Explorer Adds Features: Delete URL From Index […]

Digg-A-Meter Applet: Will That Story Be Popular On Digg?

Our recent Top 12 Ways To Win Friends & Write Magnetic Headlines article not enough to help you write the perfect headline to go popular on Digg? Via Pronet Advertising, I thought this was fun — the Digg-A-Meter applet tries to tell you the potential success of your story titles.

SEO

FeedBurner Tips On Avoiding Duplicate Content

What’s Up With That? Vol. 3: SEO at the FeedBurner blog answers a number of common questions people have about how search engines interact with web feeds, based in part on FeedBurner having consulted with Google and Yahoo. Among these are tips on easing duplicate content concerns.

Google Acquires Stake In Maxthon Browser?

Google Takes Partial Ownership Of Maxthon Browser from TechCrunch covers rumors that Google has purchased a minority stake in the Maxthon Browser and that a much larger deal between the two companies is in the works. See related discussion on this via Techmeme.