Google’s Year in Search 2025: These trending topics spiked big
Google’s list reveals 2025’s breakout topics and fast-moving trends that signal where search – and SEO opportunity – is shifting.
Topic: Portugal
Entity-first SEO: How to align content with Google’s Knowledge Graph
Align your content with Google’s entity understanding pipeline. Learn how to optimize pages, schema, and NLP signals for semantic precision and visibility.
International SEO execution: Keyword research, link building & UX that converts
Learn how to structure, localize, and optimize your website for international audiences. This guide covers hreflang, geotargeting, multilingual SEO, and more.
Google rolls out AI Overviews In EU regions
Now AI Overviews are available in Germany, Belgium, Ireland, Italy, Austria, Poland, Portugal, Spain and Switzerland.
Study: 56% of Google’s top three positions are held by ccTLDs
An analysis of 1.7 million SERP positions and over 20,000 keywords across 15 markets uncovers global trends in Google’s SERPs.
TikTok announces major expansion to creator monetization program
The platform is making it easier for creators to join by expanding the program to 33 new markets and lowering the eligibility requirements.
Google Analytics 4 adds new consent mode setting section
Setting up consent mode and ensuring GA4 is receiving consent signals should now be a little bit easier and faster.
This day in search marketing history: March 16
Google to sunset Universal Analytics, plus: Google's doorway page penalty, over-optimization, Chrome’s paid link penalty ends and more.
This day in search marketing history: January 11
Google's mobile intrusive interstitials penalty, plus: AdWords eases negative keyword management, Search Plus pushing Google+ and more.
A look inside TikTok’s new automated Smart Performance Campaigns
The new campaign type was announced today to help advertisers connect with the right audiences, drive growth, and deliver value.
Google financial services verification policies now rolled out in the UK
Google is taking a stand in the UK to educate the general public and stop financial ad fraud.
Pinterest for WooCommerce extension turns products into shoppable pins
Pinterest continues to expand its shopping features for retailers and improve the shopping experience for users.
Microsoft Advertising announces open beta for RSA ad customizers
RSA customizers can help to create more dynamic ads that feature more product information in the ad copy without requiring advertisers to manually change the copy.
Microsoft Advertising nearly doubles available markets with 29 more countries
This update may make Microsoft Advertising more attractive to advertisers that sell products or services internationally.
CSEs will compete head-on with Google Shopping in EU search results
To provide "equal treatment" in the ad auction, Google Shopping will operate as a separate business unit bidding against Comparison Shopping Engines
Esther Afua Ocloo Google doodle honors co-founder & chairman of Women’s World Banking
Ocloo spent her life helping the women of Ghana -- and, eventually, the world -- start and run their own businesses.
Day of the Dead Google doodle marks Mexico’s holiday honoring life & death
In addition to the Doodle, Google has included a link pointing to a page about the holiday on its Arts and Culture website .
Gboard gets first major update with internationalization, smart GIF suggestions & custom keyboards
Google upgrades their iOS keyboard, Gboard, to roll out to five new languages and adds more GIF support.
SEMPO Names 20 Leaders From Locations Around The World To Drive SEMPO Cities Initiative
The new leadership will be charged with creating local communities to help educate and support search marketing professionals.
Facebook & YouTube Are Top Sites With Content Removed From Google Under “Right To Be Forgotten”
Google is now sharing details about Right To Be Forgotten removals in a new section of its pre-existing Google Transparency Report area. The latest numbers show that Facebook, ProfileEngine.com and Google’s own YouTube are the top three sites to have content taken down through the new European system. In the new section, Google breaks out the requests […]
Spanish Law To Force Google To Index And Pay For Local News
There’s a basic feeling among traditional news publishers throughout Europe, and among some in the U.S., that Google has benefited enormously from their content but failed to offer anything in return. Furthermore, many publishers see Google as directly responsible for the decline of their traditional advertising and circulation revenues. The counter-argument that Google sends traffic […]
Google Street Views Now In 50 Countries With Addition Of Hungary & Lesotho
Google Maps announced today that their collection of images now include Street Views from 50 countries with photos recently added from Hungary and Lesotho, an enclave surrounded by South Africa. According to the Google Maps blog, their latest update is the largest single update of Street Views imagery since Google Maps launched in 2007, with […]
SearchCap: The Day In Search, March 28, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Report: PPC Tablet Spending Up 112%, Smartphones Up 113% The new IgnitionOne Digital Marketing Report for Q1 finds that overall paid search spend in the U.S. was flat for the quarter, […]
Google Avoids Link Tax But Vague “Ancillary Copyright” Law Sets Up Future Legal Battle
In August of last year, a number of German lawmakers were pressing proposed “ancillary copyright” legislation that would have required Google and others that indexed or aggregated news to pay for links or excerpts from those news items. The proposed law was championed by German magazine and newspaper publishers who, like their counterparts in the US, are seeing […]
Yelp Elevated By Apple Relationship, Second Only To Google In Local Importance Now
We’re starting to see what Apple Maps will look like as well as the features it will contain, among them check-ins on Yelp. At the same time it’s becoming clear how important Yelp now is in the world of local and Local SEO through its Apple relationship. Yelp has always been important. However the site […]
US Subpoenas Apple For Details About Default iOS Google Search Deal
The US FTC has subpoenaed Apple to provide documentation and information about Google’s presence on iOS as the default search engine. According to Bloomberg the FTC is also seeking similar information from handset makers and carriers. This arises in the context of the US government’s broad anti-trust investigation of Google. These “default search” deals are […]
SearchCap: The Day In Search, October 4, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Analytics Webmaster Tools SEO Reports Now Available In June, Google released a limited beta of Webmaster Tools integration with Google Analytics, where you can view search query data from Webmaster […]
Google Tweaks AdWords To Give Landing Page Quality More Weight
After quietly testing in Brazil, Spanish-speaking Latin America, Spain, and Portugal, Google will roll out a new algorithm globally that gives more weight to landing page quality when it comes to AdWords Quality Score. This means ads with landing pages that Google deems to be most relevant to the query will be able to rank […]
Google AdWords Opens Up Trademarked Bidding To Most Countries
BrandVerity tipped me off to news that Google has modified its AdWords trademark policy to allow bidding on trademarked terms in 190 new countries. The policy is in line with the same trademark policy that we have in the United States, Canada, United Kingdom and Ireland. I asked Google for a comment on this change, […]
Microsoft Live Search Releases New “Silk Road” API With Ad Support
Microsoft today released version 2.0 of its Live Search API, also called “Silk Road,” that offers support for multiple data exchange protocols, access to more search resources and the ability for developers to pull in ads to help monetize search applications they build.
Microsoft Virtual Earth Adds New Imagery
The Virtual Earth Blog announced that they have released a bulk of new imagery to Virtual Earth and Live Maps. I am not going to list out all the new locations where you can find the new satellite, ortho, and bird’s eye imagery, but here are a few:
Google Posts Official Webmaster Help Group Chat Recordings, Transcript, & Presentations
Google has posted the official blog post summarizing last week’s live chat event. Yes, we did post the unofficial version on Thursday night, but now we have the official version live for viewing. Q&A Transcript available via Google Groups John’s Personalized Search Presentation via Google Presentations Maile’s Case Sensitivity in Web Search via Google Presentations […]
Google Website Optimizer Steps Out Of The AdWords Box: Open To All Users & Urchin 6.0 Comes Out Of Beta
Google has announced that AdWords is no longer a requirement for Website Optimizer. In fact, you can now go to google.com/websiteoptimizer and register for free to use Website Optimizer, even if you do not have an AdWords account. Now, you can use Website Optimizer to not just A/B test your AdWords landing pages, but also […]
A Small Business Marketing Success Story: John Tuggle, Guitar Teacher
A small business can have millions of dollars in revenue and dozens of employees … or it can be a one-man-band, turning passion into a living. This month’s small business marketing success story is about the latter. Meet John W. Tuggle, a guitarist living in Athens, Georgia. John has been playing guitar for 17 years, […]
SearchCap: The Day In Search, January 14, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Isabel Aguilera, CEO of Google Spain & Portugal, Leaving
Isabel Aguilera abandona la dirección de Google España y Portugal from ElPasis.com reports Google Spain and Portugal’s CEO, Isabel Aguilera, is leaving her position at Google as of January 15th. She became Google Spain’s CEO on March 1, 2006. A translated version of the article has Google’s regional director Southern Europe, Mr. Carduner, saying: Elizabeth […]
SearchCap: The Day In Search, October 16, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Google Analytics Adds Site Search Reporting & Event Tracking; Urchin Software Also Updated
Google announced today at the eMetrics Summit in Washington, D.C. new features for Google Analytics, plus a much desired beta release of Urchin software.
Global Search Usage & PPC Statistics
The Multilingual Search Blog posted their Global Search Report 2007 today. It is a compilation of search engine usage and PPC statistics from countries around the world. The report covers 16 counties, including Bulgaria, China, Czech Republic | Slovakia, Estonia, Iceland, Israel, Italy, Japan, Portugal, Russia | Ukraine, South Korea, Spain, The Netherlands, and the […]
Gphone? The Google Phone Timeline
Rumor after rumor after rumor keeps appearing that Google is to release its own mobile phone, the Gphone. In April 2007, we originally compiled all these Google Phone rumors into a timeline view. Since then, we’ve continued to update the list, so that the confused, perplexed or just plain curious can keep track of what’s […]