Google testing new format for Sitelinks, in carousel card form

Google keeps on testing, this time with a new carousel look for Sitelinks.

lab-test-experiment-ss-1920

Google is testing a new format for the Google Sitelinks found under the search results snippets on some sites. Typically, sitelinks are hyperlinks to important pages within a website, and they show up in the form of simple blue links under the search result snippet. But in this new user interface, Google is showing them in a block or card carousel format.

John Lincoln from Ignite Visibility spotted this and shared screen shots with us. Here you can see them for both the organic results and paid results:

google-card-block-sitelinks

google-card-block-sitelinks-adwords

Google is constantly testing different user interfaces. However, Google has expanded their testing of the card style interface over the past couple of months.


Search Engine Land is owned by Semrush. We remain committed to providing high-quality coverage of marketing topics. Unless otherwise noted, this page’s content was written by either an employee or a paid contractor of Semrush Inc.


About the Author

Barry Schwartz

Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.