Google Demand Gen ads now feature landing page screenshots
The addition of landing page previews to Demand Gen campaigns could boost engagement by giving users a visual preview before clicking.
More from Search Engine Land: Page 87
Google Analytics rolls out Generated Insights feature to decode data fluctuations
Google's new feature helps you decode data anomalies, enabling faster ad campaign adjustments and smarter budget decisions.
Google Ads for ecommerce is a game of PMax, PMax, Pmax!: Report
The PMax evolution has dominated ecommerce ad spend (peaking at 82% last May) but faces some decline in its piece of the ecommerce pie.
Microsoft officially launches Copilot Search in Bing
After testing this for a couple of months, the new way to see curated answers in Bing Search is live.
Website migrations: a plan to keep your traffic and SEO safe
Worried your website migration will impact site rankings or performance? Done correctly, web migrations are nothing to fear.
5 key reasons SEO efforts fall short of business expectations
From outdated strategies to siloed reporting, explore why SEO underperforms and how to ensure your efforts translate into business growth.
How to optimize your company’s Google knowledge panel
Knowledge panel cards are now live for corporate entities. Learn what’s new, how to trigger them, and why they’re key to brand visibility.
Build a smarter SEO content strategy
Align your content with what people are actually searching for.
Google launches automatic marketing content extraction
Google will pull information about promotions and products from merchants' existing marketing materials to display across Search and beyond.
How generative information retrieval is reshaping search
Generative AI is changing search. Goodbye blue links, hello AI answers. Learn what this shift means for the future of SEO and traffic.
What’s a good click-through rate (CTR) for SEO?
Discover what makes a good clickthrough rate (CTR) across channels. Learn industry benchmarks, why CTR matters, and how to improve your performance.
Why your site got deindexed from Google and what to do about it
Deindexing isn’t always a penalty. Learn how technical SEO mistakes, crawl issues, and content quality affect Google indexing.
The impact of ChatGPT and generative AI on search
Discover how AI-powered search is reshaping SEO and what your brand needs to do to thrive.
Google working on restoring Local Service Ads advertiser console
Advertisers have been complaining all day about being unable to manage their LSAs.
Amazon makes surprise bid for TikTok ahead of U.S. ban deadline
Amazon's last-minute TikTok bid comes days before the video app faces a potential U.S. shutdown, though the offer isn't being taken seriously.
Google AI Overviews spiked during March 2025 core update
More queries in the entertainment, restaurants, and travel industries are triggering Google's AI Overviews since the core update.
Google Ads Display Keywords: Everything you need to know
Learn how Google matches your display keywords, how they function for content and audience targeting, and best practices.
The most important HTML tags to use for SEO success
Learn how to use HTML tags to structure web pages, improve SEO, and create better user experiences.
LLMs are driving referral traffic – but what about engagement?
AI-driven referrals are surging, but user behavior is shifting. Learn what this means for website traffic and brand visibility.
What counts as a “good” conversion rate in 2025?
New industry benchmarks reveal what success really looks like.
Google partners with Roblox on video ads
The new ad partnership creates access to Roblox's 85 million daily users through rewarded video ads, allowing brands to reach Gen Z audiences.
Indexing and SEO: 9 steps to get your content indexed by Google and Bing
No indexing = no visibility. Follow these steps to get your content indexed and boost your presence in search results.
Data providers: Google March 2025 core update had similar volatility to the previous update
Now that the March 2025 core update is done rolling out, we can compare it to the previous core updates - and it seemed pretty similar to the December 2024 core update.
Your guide to Google Ads Smart Bidding
Stop letting Smart Bidding run wild. Control and optimize it for better conversions, smarter spending, and real performance gains.
Microsoft Advertising will start enforcing Consent Mode in May
Microsoft will require explicit user consent signals starting May 5, to ensure compliance with privacy regulations.
Google Ads policy update: More ads, new rules
Google updates Unfair Advantage Policy to allow advertisers to show multiple ads for the same business in different ad locations.
Reddit Ads rolls out new SMB tools to boost campaign performance
Reddit Ads’ new tools simplify campaign management, enhance performance tracking, and make it easier for SMBs to reach niche audiences effectively.
The next wave of search: AI Mode, deep research and beyond
Discover how deep research and agentic AI models are transforming search and the way users find information.
Ad hijacking: Understanding the threat and learning from Adidas
Affiliate ad hijacking steals your traffic and trust. Learn how to spot it, stop it, and protect your budget with smarter monitoring.
Google settles $100 Million advertising dispute
Google’s $100 million settlement over AdWords billing practices highlights the importance of transparency and could push for stricter digital advertising regulations.
5 undervalued skills to complement PPC management
Where would your career be with 20/20 hindsight? Discover five undervalued skills that will explode in value. Future you will thank you.
Meet llms.txt, a proposed standard for AI website content crawling
Find out what llms.txt is, how it works, how to think about it, whether LLMs and brands are buying in, and why you should pay attention.
LinkedIn introduces AI and automation tools to improve ad performance
LinkedIn's new tools help optimize ad planning, streamline execution, and improve performance tracking to drive better results with less effort.
Think email is dead? Think again.
Keeping up with the latest channels and trends is important, but email remains one of the most effective and reliable drivers of performance.
Google Demand Gen get new conversion tracking columns
Google Demand Gen introduces platform-comparable conversion columns meaning more accurate benchmark performance visibility.
Google drops AI while browsing feature
This feature allowed you to, while browsing a webpage, ask Google to generate key points from the page.
Remote, content SEO roles in decline: Report
The median salary of all open SEO positions was $82,000. Majority of open positions with salary range of $250,000 to $300,000 mentioned AI.
Google March 2025 core update rollout is now complete
This update took 14 days to roll out and was a typical Google core update.
6 easy ways to adapt your SEO strategy for stronger AI visibility
AI hasn’t replaced Google Search, but LLMs are here to stay. Brands that work AI optimization into their strategy now will get ahead.
Maximize Conversion Value: Google Ads bidding explained
Want Google Ads to focus on your most valuable conversions? Maximize Conversion Value bidding might be the answer.