Display
Search Engine Land is your source for Display advertising news and content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team, and subject matter experts from leading brands and agencies.
Don’t miss out! Get the Search Engine Land newsletter delivered daily to your inbox. Subscribe for free!
5 Reasons Online Display Advertising Is Simpler Than Ever
A good glass of wine is one of life’s simple pleasures. However, industry “experts” often make it sound complicated. This is the case with online display advertising today. But marketers need to know that display advertising today is a lot simpler than many of them believe. Complexity: Old News Time and again, we are told […]
Report: AOL, Microsoft and Yahoo To Team For Display Ads
In an apparent response to Google’s rising prominence in the display advertising market, the rest of the major players — Yahoo, Microsoft and AOL — are reportedly teaming up to sell ads on one another’s sites. The report in the Wall Street Journal’s All Things D says the pact was explained to a group of […]
IDC: Google Overtakes Yahoo In Display Ads For First Quarter Ever
Move over Yahoo, there’s a new display advertising champion in town, as of the first quarter of 2011. You may have heard of the company, as they’ve also been dominating the search advertising category. According to a new report from research firm IDC, Google’s net U.S. display advertising revenue share grew to 14.7% in the […]
3 Ways Topic Targeting Can Improve Your Display Advertising
Google AdWords has a feature known as topic targeting. This feature allows you to target topics and not necessarily placements or keywords across the Google Display Network. If you just use topic targeting, you will usually receive a lot of impressions; but not necessarily a lot of conversions. It is fantastic for reaching a large […]
Google Testing Display Ads In Gmail
Google appears to be testing display ads in Gmail. I discovered the following image ad in my own Gmail account this morning, and Google has since confirmed a test. Image ads have made their way into paid search on Google.com and various other properties on Google. But this was really jarring for me to encounter. […]
Google Considering Display Ads Across Network, Including In Maps, Gmail
Google is already a major player in display advertising and is poised to become even more formidable in the next few years. Not so quietly the company has amassed or built a huge array of assets that could see it best many if not most other display competitors and networks, including market leader Yahoo. Google […]
Can Locally-Focused Display Ads Make The Phone Ring?
Display advertising and local search have been key points of emphasis for major online search engines and networks in earnings calls over the last several weeks. This raises an interesting question about the interplay between local search and display ads: Can local spend help drive display advertising over the near or medium term? While we […]
OPA Study Reaffirms Display Ads Drive Search
Search and display. One often hears how they work together, but there’s still plenty of skepticism out there, especially in the SEM community, about the value of display advertising. Indeed, during the recession search has prospered (relatively speaking) while display has suffered. But a new study from the Online Publishers Association (OPA) and comScore argues […]
Search + Display Advertising = Reduced Cost Per Acquisition
There have been numerous reports published over the years by Google, Yahoo and Microsoft that attempt to prove how the use of display advertising, when combined with search, can increase your overall campaign performance. A recent report published by iProspect, Search Engine Marketing and Online Display Integration Study was featured in an article for MediaPost […]
Ask.com Shows Display Ads On Home Page
If you visit Ask.com today, you may notice that they have ads for their sister sites. Here is a picture of Ask.com with a Match.com ad, an IAC property. Currently, Ask.com is the only “search engine” to have display ads on their search home page. I’ll leave my negative thoughts to myself this time.
Yahoo To Offer Dayparting, Demographic Targeting & Display Ads Based On Searches
Yahoo to Offer Tools To Match Users, Ads from the Wall Street Journal reports Yahoo is set to launch new ad features and tools today. What is expected to launch today is the ability for advertisers to show graphic ads to users based on their previous search history. Plus, Yahoo will allow those graphic ads […]
Google Offers DIY Display Ads Builder; Appoints Display Ads Chief; Expands TV Ads Distribution
Google has long been seeking to diversify its revenue base and ad products to attract more ad dollars and different types of advertisers. There’s a lot more money, for example, in brand advertising than in direct response. The YouTube acquisition was partly about getting more display/brand ad dollars. Google’s DoubleClick acquisition was also about targeting […]
IAC Monetizes Bloglines With Display Ads
Bloglines, a popular web-based RSS reader, announced that they have begun testing the waters of monetizing the service with display ads. If you login to the Bloglines start page, you may see an ad on the right hand side. In addition, if you conduct a search in Bloglines, you may see ads show up on […]
Yahoo Deals: Display Ads On Walmart.com, Havas Digital Partnership, Circular Program, & CBS Video Deal
We were just hit with a handful of Yahoo press releases. They include powering the ads on Walmart.com, partnering with Havas Digital to adopt the Right Media Exchange Platform, working out a video distribution deal with CBS, and launching the Yahoo Circular Program for newspapers. All this was announced by Susan Decker at Advertising 2.0.
The “Google Factory Tour”: Display Ads Coming In Image Search, Google Health Live
I’m at the “Google Factory Tour,” which is presenting bloggers and the press with an update on the state of search and search-related product development at Google. Apparently there are going to be some updates on Google Health later. The first announcement today, however, is about the integration of image ads (with text) in Google […]
Google Image Ads: Display Ads For Mobile
Yesterday Google announced mobile image ads. The ads are displayed on the mobile sites of publishers that are participating in AdSense for mobile (or that opt-in to the new program). Mobile image ads are created in users’ AdWords accounts and require more or less the same type of setup as traditional AdSense ads. The image […]
Will ‘SmartAds’ Give Yahoo An Edge In Online Display Advertising?
The Wall Street Journal explores Yahoo’s recently debuted “SmartAds” (prior coverage here), which mix behavioral targeting with other forms of targeting and dynamic elements to deliver a reportedly better response to display advertisers. The new ad platform was tested in Yahoo Travel and reportedly performed well (2x to 3x CTRs of normal display ads) and […]
Video Display Ads A ‘Strategic Threat’ To Google?
Gary Price points us to a recent IDC online ad forecast that says search will lose some of its appeal as display (specifically video) ads become more popular and prevalent online. The release identifies this anticipated shift as a “strategic challenge” to Google. While that characterization is attention getting, the reality is not as dramatic.