Display
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Ask.com Shows Display Ads On Home Page
If you visit Ask.com today, you may notice that they have ads for their sister sites. Here is a picture of Ask.com with a Match.com ad, an IAC property. Currently, Ask.com is the only “search engine” to have display ads on their search home page. I’ll leave my negative thoughts to myself this time.
Yahoo To Offer Dayparting, Demographic Targeting & Display Ads Based On Searches
Yahoo to Offer Tools To Match Users, Ads from the Wall Street Journal reports Yahoo is set to launch new ad features and tools today. What is expected to launch today is the ability for advertisers to show graphic ads to users based on their previous search history. Plus, Yahoo will allow those graphic ads […]
Google Offers DIY Display Ads Builder; Appoints Display Ads Chief; Expands TV Ads Distribution
Google has long been seeking to diversify its revenue base and ad products to attract more ad dollars and different types of advertisers. There’s a lot more money, for example, in brand advertising than in direct response. The YouTube acquisition was partly about getting more display/brand ad dollars. Google’s DoubleClick acquisition was also about targeting […]
IAC Monetizes Bloglines With Display Ads
Bloglines, a popular web-based RSS reader, announced that they have begun testing the waters of monetizing the service with display ads. If you login to the Bloglines start page, you may see an ad on the right hand side. In addition, if you conduct a search in Bloglines, you may see ads show up on […]
Yahoo Deals: Display Ads On Walmart.com, Havas Digital Partnership, Circular Program, & CBS Video Deal
We were just hit with a handful of Yahoo press releases. They include powering the ads on Walmart.com, partnering with Havas Digital to adopt the Right Media Exchange Platform, working out a video distribution deal with CBS, and launching the Yahoo Circular Program for newspapers. All this was announced by Susan Decker at Advertising 2.0.
The “Google Factory Tour”: Display Ads Coming In Image Search, Google Health Live
I’m at the “Google Factory Tour,” which is presenting bloggers and the press with an update on the state of search and search-related product development at Google. Apparently there are going to be some updates on Google Health later. The first announcement today, however, is about the integration of image ads (with text) in Google […]
Google Image Ads: Display Ads For Mobile
Yesterday Google announced mobile image ads. The ads are displayed on the mobile sites of publishers that are participating in AdSense for mobile (or that opt-in to the new program). Mobile image ads are created in users’ AdWords accounts and require more or less the same type of setup as traditional AdSense ads. The image […]
Will ‘SmartAds’ Give Yahoo An Edge In Online Display Advertising?
The Wall Street Journal explores Yahoo’s recently debuted “SmartAds” (prior coverage here), which mix behavioral targeting with other forms of targeting and dynamic elements to deliver a reportedly better response to display advertisers. The new ad platform was tested in Yahoo Travel and reportedly performed well (2x to 3x CTRs of normal display ads) and […]
Video Display Ads A ‘Strategic Threat’ To Google?
Gary Price points us to a recent IDC online ad forecast that says search will lose some of its appeal as display (specifically video) ads become more popular and prevalent online. The release identifies this anticipated shift as a “strategic challenge” to Google. While that characterization is attention getting, the reality is not as dramatic.