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Ask.com Shows Display Ads On Home Page

If you visit Ask.com today, you may notice that they have ads for their sister sites. Here is a picture of Ask.com with a Match.com ad, an IAC property. Currently, Ask.com is the only “search engine” to have display ads on their search home page. I’ll leave my negative thoughts to myself this time.

Display

Google Offers DIY Display Ads Builder; Appoints Display Ads Chief; Expands TV Ads Distribution

Google has long been seeking to diversify its revenue base and ad products to attract more ad dollars and different types of advertisers. There’s a lot more money, for example, in brand advertising than in direct response. The YouTube acquisition was partly about getting more display/brand ad dollars. Google’s DoubleClick acquisition was also about targeting […]

Content

IAC Monetizes Bloglines With Display Ads

Bloglines, a popular web-based RSS reader, announced that they have begun testing the waters of monetizing the service with display ads. If you login to the Bloglines start page, you may see an ad on the right hand side. In addition, if you conduct a search in Bloglines, you may see ads show up on […]

Display

Google Image Ads: Display Ads For Mobile

Yesterday Google announced mobile image ads. The ads are displayed on the mobile sites of publishers that are participating in AdSense for mobile (or that opt-in to the new program). Mobile image ads are created in users’ AdWords accounts and require more or less the same type of setup as traditional AdSense ads. The image […]

Display

Will ‘SmartAds’ Give Yahoo An Edge In Online Display Advertising?

The Wall Street Journal explores Yahoo’s recently debuted “SmartAds” (prior coverage here), which mix behavioral targeting with other forms of targeting and dynamic elements to deliver a reportedly better response to display advertisers. The new ad platform was tested in Yahoo Travel and reportedly performed well (2x to 3x CTRs of normal display ads) and […]

Display

Video Display Ads A ‘Strategic Threat’ To Google?

Gary Price points us to a recent IDC online ad forecast that says search will lose some of its appeal as display (specifically video) ads become more popular and prevalent online. The release identifies this anticipated shift as a “strategic challenge” to Google. While that characterization is attention getting, the reality is not as dramatic.

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