The new contextual ad targeting works, study says
A new study looks at how contextual relevance of ads to content influences consumers....
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Justice Department homing in on Google Ad Manager in antitrust probe
The feds are interviewing publishers and ad-tech rivals about whether Google has too much control "over the monetization of digital content."...
Performance marketing comes to television
Long a pure branding play, advertisers can now unlock television’s potential with Connected...
LinkedIn taps Bing search data for interest targeting
Advertisers can reach audiences based on business-oriented content they've engaged with on Bing....
Google adds pay for conversions bidding in Display campaigns
Display advertisers can pay for conversions rather than clicks or impressions....
Google responds to large ad fraud operation that utilized more than 125 Android apps
The company says the operation affected less than $10M in ad spend and deploys new tactics to fight...
Bing votes ‘no’ on political candidate and ballot measure ads
The policy will not likely impact Bing's ad revenue as the search engine reports political ads make up a small portion of its advertising...
Our wake-up call to improve an industry
If you change nothing, nothing will ever change. We’re making it our primary goal to improve advertising technology. We’re facing down the...
1plusX adds search-like keyword targeting to its DMP
The Zurich-based company employs machine learning to predict which consumers might be appropriate for a given set of...
Google says 100+ ad networks support AMP, releases 3rd-party technology support
Real-Time Config component enables integrations with other technology partners such as data management platforms and server-side header bidding...
Community Corner: Spotlight on Search Engine Land Award Winners Wolfgang Digital, Metric Theory & Precis Digital
An interview series highlighting 2017's Award winners: a look at the work they accomplished and the results they...
Google test surfaces user data for publishers as part of new Insights Engine Project
Several new initiatives are aimed at bringing machine learning into publisher products and offering solutions for driving...
Google hates obnoxious pop-up ads: Here’s why you need to look at the ads on your site
Next year, the search giant will roll out a Chrome browser version with built-in blocking of annoying and intrusive ads. Columnist Sherry...
Meet a Landy Award winner: Wolfgang Digital integrates search and TV into a cross-channel campaign for a big Irish retailer
The result for Littlewoods Ireland: the most successful Christmas campaign...
Yahoo is using display ads to drive search traffic for competitive terms
Ads link directly to search results for terms across a number of competitive...
Dynamic Advertising: The Key To Scaling Personalized Ads
In his article on our sister site, Marketing Land, columnist Matt Ackley breaks down dynamic advertising and explains how online marketers can...
Enterprise Paid Media Campaign Management Platforms: New Market Intelligence Report
Do you need an paid media campaign management...
Writing Ad Copy That Converts – April 30 Webcast
You may be a digital marketing expert, but are you a pro at writing enticing ad copy that truly hooks...
Click-to-Call Deep Dive: Best Practices from Search Experts – April 16 Webcast
Tips for search marketers trying to turn mobile callers into...
Study: Search Campaigns Earn Double Conversion & Revenue Rates When Integrated With Social
According to a new study from Marin Software, advertisers that leveraged integrated search and social ad campaigns experienced twice as many...