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U.S. paid search spend forecast to hit $110 billion in 2023
Within search, retail media networks (RMNs) are a rising star – it is projected to be near $30 billion in spending this year.
Google Chrome will soon add 6 relevance and measurement APIs
These enhancements are designed to offer a more realistic preview of the digital landscape without the presence of third-party cookies.
How to use incentives in your PPC ads to drive more sales
Too often, bad prices or UX can hinder a sale. But with a small incentive, you can break through it. Here's how to apply this in PPC.
U.S. search ad revenue hit a record $84.4 billion in 2022
Search continues to account for the largest share of digital ad spending, with revenues up 7.8% year on year.
5 mobile B2B advertising mistakes and how to correct them
B2B advertising on mobile is distinct from its desktop counterpart. Address these persistent mistakes you might be making with B2B mobile ads.
UK publishers sue Google for $4.2 billion in lost ad revenue
Lawsuit alleges Google gave preferential treatment to its own ad tech products, which resulted in reduced display ad revenues for publishers.
3 new Google Discovery ads features
Some brands are recording a 94% increase in sales from prospecting customers, with a 28% year-on-year increase in return on ad spend, Google says.
5 new updates to Google AdSense Auto Ads
You can use auto ad settings to control which Auto ads formats appear, how many Auto ads you show, etc.
Walmart’s retail media network: What advertisers need to know
As Walmart's dominant physical footprint runs toward digital, it's crucial to pay attention to the opportunities available to advertisers.
PPC 2022 in review: Performance Max, Apple Search, chaos at Twitter, and more
If you thought it was going to be a dull year, you were wrong. Here’s a look at the most significant changes and most important PPC updates that happened in 2022.
Google updates Ads Policy Requirements
The policies are designed to ensure a safe and positive experience for all Google users.
Google is updating its Display and Video 360 Account Level Suspensions policy
If policy violations are detected, accounts may be suspended immediately and without prior warning.
Yahoo now has a 25% stake in Taboola
Taboola revenues are reportedly declining, which they attribute partly to weakness in the digital advertising market.
Google is testing new Rewarded Ad Gate beta program for publishers
The program will give publishers an opportunity to monetize their most engaged users.
New AdSense data protection laws coming to CA, CO, CT, and UT in 2023
The new data protection laws, which apply to the collection and processing of personal information, will be coming into effect next year.
2 new Google Display & Video 360 audience solutions
At the intersection of privacy and relevant ads are programmatic buys led by first-party data and machine learning.
Google Display & Video 360 API v2 beta launched
Migrating from v1 to v2 requires updating your endpoint URLs to call v2 and updating your application to account for breaking changes.
Google out-of-home ads available for Display and 360
Google is making programmatic, in-public display & video ads easily accessible for brands and advertisers through exchange partnerships.
Google adds additional CTV buying options in Display & Video 360
Google's three new features should help advertisers using CTV reach and measure the right audiences.
Google Ads for B2B: How to overcome challenges, platform limitations
Learn how to adopt a B2B mindset to Google Ads (a B2C product) that allows you to challenge the limitations of the platform.
Google launches Ad Creative Studio to customize video and display ads
The new feature is aimed at allowing advertisers to dynamically change ads aimed at multiple audiences and demographics.
New mobile Google ad experiment puts favicon in-line with display URL
A new confirmed mobile Google Ads display experiment brings favicons next to the URL in a fashion comparable to organic results.
Google’s Responsive Display Ads go vertical for a better mobile experience
These changes to Google RDAs will give advertisers more power to shape their visual appearance on mobile devices
4 tips for creating visually stunning display ads
Advertisers aren’t just competing for their audience’s money, they’re also competing for their attention. At SMX Create, Rebecca Debono and Julia Thiel discussed how they create eye-catching ads that can help brands secure both.
Google Ads will combine Smart and standard Display campaigns
The new Display campaign type will have the same controls that standard Display campaigns currently offer.
Google Ads attribution models now support YouTube and Display
The inclusion of YouTube and Display lets advertisers better understand each channel's contributions to the buyer journey.
Display & Video 360 gets new frequency and reach metrics
The real-time view of reach gains may help advertisers better evaluate campaign performance.
Google tests displaying cost estimates in local search results
Google has confirmed the company is showing cost estimates from Homewyse for some local queries.
Google brings Display ads to attribution reports as an open beta
Now, advertisers can see Display ads alongside search and YouTube.
Google Web Stories ads now available via Display Network
In an open beta, publishers can sell ads into their Google Web Stories programmatically.
Customizable Amazon Sponsored Display ads go live globally
Add brand logo and custom headlines to product targeting ads.
Google Chrome to crack down on battery- and data-sucking display ads
The move follows other efforts to block "annoying" ads from loading on the browser.
Google Ads Data Hub testing audience lists for display campaigns, adding new features
Advertisers will soon be able to run queries on same-day impression data.
Amazon rolls out product targeting for Sponsored Display
The new product discovery targeting is available for U.S. sellers.
Google Rich Results testing tool adds support for ‘How To’ markup for Google Home displays
You can now test your pages in real time to see how Google can display your how-to pages on smart displays.
Create display network exclusion lists with this (free) tool
A tool born out of frustration could save you time managing brand safety.
Google extends optimization score to Display campaigns
Display-specific recommendations are also now available.
Google Ads seasonality adjustments now available for Search, Display campaigns
Give Google's bidding algorithms a heads up about short-term conversation rate changes during promotions.
Campaign-level conversion actions now live for Google search, display campaigns
Campaign action sets are also available to optimize campaigns for multiple conversion actions.
Parallel tracking goes live for Google Ads display campaigns May 1
Stay tuned for the launch date of parallel tracking for video campaigns.