Google test surfaces user data for publishers as part of new Insights Engine Project
Several new initiatives are aimed at bringing machine learning into publisher products and offering solutions for driving...
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Google hates obnoxious pop-up ads: Here’s why you need to look at the ads on your site
Next year, the search giant will roll out a Chrome browser version with built-in blocking of annoying and intrusive ads. Columnist Sherry...
Meet a Landy Award winner: Wolfgang Digital integrates search and TV into a cross-channel campaign for a big Irish retailer
The result for Littlewoods Ireland: the most successful Christmas campaign...
Yahoo is using display ads to drive search traffic for competitive terms
Ads link directly to search results for terms across a number of competitive...
Dynamic Advertising: The Key To Scaling Personalized Ads
In his article on our sister site, Marketing Land, columnist Matt Ackley breaks down dynamic advertising and explains how online marketers can...
Enterprise Paid Media Campaign Management Platforms: New Market Intelligence Report
Do you need an paid media campaign management...
Writing Ad Copy That Converts – April 30 Webcast
You may be a digital marketing expert, but are you a pro at writing enticing ad copy that truly hooks...
Click-to-Call Deep Dive: Best Practices from Search Experts – April 16 Webcast
Tips for search marketers trying to turn mobile callers into...
Study: Search Campaigns Earn Double Conversion & Revenue Rates When Integrated With Social
According to a new study from Marin Software, advertisers that leveraged integrated search and social ad campaigns experienced twice as many...
Google Remarketing Ads Found To Violate Canadian Privacy Law; To Revamp Ad Review System By June
Google has agreed to several concessions after an investigation by Canada’s Office of the Privacy Commissioner found Google in violation...
Google Debuts +Post Ads: Lets Brands Turn Google+ Content Into Ads On GDN
Google has introduced its first monetization effort for its social networking platform, Google+. Rather than running ads directly within the...
10 Things RTB Rookies Can Learn From SEM Vets
If I were to describe to you a digital media channel in which marketers bid on ad inventory in an auction-based model, would you think of paid...
Google Adds Big Change To Display Bidding: Pay By Viewable Impression In AdWords
In a significant move, Google rolled out CPM bidding by viewable impression in AdWords this week. Advertisers will only be charged for ad...
Is Facebook Stepping Up to Search & Display?
If there is one company on a mission to capitalize on search and display, it’s Facebook. Recent evidence this year shows that the social...
How Search Retargeting Kick Started The Programmatic Marketing Revolution
Buzz word or not, “programmatic marketing” is here to stay. Those CMOs who’ve embraced it have largely found their spend is...
Unstructured Data In Display: Cut Through The Fog To Provide Insight
In my last article, I talked about the importance of unstructured data for optimal performance in display advertising. This time, I’d like to...
Fresh Out Of The Oven: Contextual Tastes Way Better Than Cookies
In recent years, using cookie data in behavioral targeting strategies has been heralded as a game-changer by online marketers. A large part of...
What Is Retargeting? A Marketers Guide To The Basics
Retargeting is not a new concept to the digital industry — in fact, it has been around for some time — but its uses and forms have...
Programmatic Attribution Modeling – Don’t Just Measure, Execute
The goal behind an attribution model is to understand how all of your marketing touch-points fit together, showing you which dollars are working...
5 Keys To Success In Search Retargeting
When search retargeting was new a few years ago, marketers everywhere were excited about the concept. As a new audience acquisition solution,...
