1plusX adds search-like keyword targeting to its DMP
The Zurich-based company employs machine learning to predict which consumers might be appropriate for a given set of...
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The Zurich-based company employs machine learning to predict which consumers might be appropriate for a given set of...
Real-Time Config component enables integrations with other technology partners such as data management platforms and server-side header bidding...
An interview series highlighting 2017's Award winners: a look at the work they accomplished and the results they...
Several new initiatives are aimed at bringing machine learning into publisher products and offering solutions for driving...
Next year, the search giant will roll out a Chrome browser version with built-in blocking of annoying and intrusive ads. Columnist Sherry...
The result for Littlewoods Ireland: the most successful Christmas campaign...
Ads link directly to search results for terms across a number of competitive...
In his article on our sister site, Marketing Land, columnist Matt Ackley breaks down dynamic advertising and explains how online marketers can...
Do you need an paid media campaign management...
You may be a digital marketing expert, but are you a pro at writing enticing ad copy that truly hooks...
Tips for search marketers trying to turn mobile callers into...
According to a new study from Marin Software, advertisers that leveraged integrated search and social ad campaigns experienced twice as many...
Google has agreed to several concessions after an investigation by Canada’s Office of the Privacy Commissioner found Google in violation...
Google has introduced its first monetization effort for its social networking platform, Google+. Rather than running ads directly within the...
If I were to describe to you a digital media channel in which marketers bid on ad inventory in an auction-based model, would you think of paid...
In a significant move, Google rolled out CPM bidding by viewable impression in AdWords this week. Advertisers will only be charged for ad...
If there is one company on a mission to capitalize on search and display, it’s Facebook. Recent evidence this year shows that the social...
Buzz word or not, “programmatic marketing” is here to stay. Those CMOs who’ve embraced it have largely found their spend is...
In my last article, I talked about the importance of unstructured data for optimal performance in display advertising. This time, I’d like to...
In recent years, using cookie data in behavioral targeting strategies has been heralded as a game-changer by online marketers. A large part of...