YouTube
Search Engine Land is your source for YouTube news and content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team, and subject matter experts from leading brands and agencies.
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YouTube video planning and outlining guide
A complete guide to planning, outlining and scripting before you shoot.
What is video content? And why it’s super important right now
An overview of video content and how it fits into the content marketing landscape.
Top five YouTube keyword tools (Field-tested for growth)
Unlock YouTube growth with smart keyword research. Optimize your video titles, descriptions, and tags using top tools to boost engagement.
YouTube keyword research: Boost your video visibility
A comprehensive guide to finding keywords for your YouTube videos. Includes pro tips and advanced strategies.
VidIQ: The ultimate guide
This is a complete guide to using the YouTube SEO tool VidIQ.
Why Performance Max isn’t a YouTube ad strategy for ecommerce
YouTube can create demand that Search and Shopping can’t capture. But it needs creative and measurement built for how the channel works.
YouTube title: Master the art of clickable video headlines
How to write a compelling (and SEO-friendly) title for your YouTube videos.
YouTube tags: What they are and why they’re important for SEO
How to use YouTube tags the right way for SEO (plus: lots of real life examples and case studies from videos that rank #1 on YouTube).
YouTube Channel Keywords
Channel Keywords are an underrated part of YouTube SEO. Here’s a complete guide to using Channel Keywords the right way.
YouTube hashtags: How to use them to get more views
How to use YouTube hashtags to get more views on your videos.
TikTok rejects Meta ads pushing rivals to join child safety settlement
TikTok rejected Meta ads urging it and YouTube to join Meta’s multibillion-dollar child safety settlement with U.S. states.
YouTube video description: 9 essential tips for better descriptions
This page shows you how to create SEO-friendly descriptions for your YouTube videos. Includes lots of strategies working right now.
YouTube cards: What are they, how to use them, and best practices
A complete guide to YouTube cards.
YouTube channel description: Crafting the perfect one
What is a YouTube Channel Description? And what should you write? I’ll show you exactly how to write a compelling (and SEO-optimized) Channel Description).
Video SEO: The complete playbook
Video SEO is critical to standout among video content. Check out this ultimate guide to ranking your videos in YouTube (and in Google).
Audience retention: How to keep video viewers hooked
A complete guide to Audience Retention. Learn what it is, why it’s important, and how to maximize it.
YouTube stats: How many people use YouTube?
In-depth analysis of how many users YouTube currently has. And up-to-date demographic info on the video platform's massive user base.
YouTube watermark: An essential guide
How to make a Branding Watermark that turns viewers into subscribers (includes a ton of real-life examples).
YouTube video views
How views work on YouTube... and how to get more of them in 2026.
Most followed accounts on social media (Instagram, X, YouTube & TikTok)
See the latest data on the most followed accounts on social media, including a breakdown by specific platform.
Video script template
Create great videos that hold viewers’ attention with this video script template. Fully customizable.
The demand capture trap that’s making search more expensive
Search can only capture existing demand. Learn why YouTube helps create future buyers, making search campaigns more efficient over time.
Why every SEO team now needs a social topical map
Your YouTube channel may already have Google Search visibility you're not measuring. Build a social topical map from those insights.
Ask YouTube AI search experience expands to U.S. desktop users
Signed-in U.S. viewers can now ask natural-language questions and get AI responses with videos, Shorts, and follow-up prompts.
Google adds new YouTube brand campaign measurement tools
Google's new YouTube measurement features help advertisers better connect brand campaigns with branded search activity.
YouTube rolls out new Gemini-powered insights tools
Google is rolling out new AI-powered tools to uncover creator trends, understand audience behavior and optimize campaigns.
How TV ads create search demand — and what to do about it
Viewers don't just watch TV ads. They search. Here's how to capture demand, measure search lift, and connect search to media planning.
Google Ads to auto-link YouTube channels starting June 10
Advertisers will soon gain automatic access to YouTube engagement data and audiences, without needing to manually connect accounts.
YouTube testing new search experience, Ask YouTube
YouTube calls it a "conversational search experience to complement how you already search on YouTube."
How to build a YouTube analytics report in Data Studio
Learn how to connect YouTube data, fix template issues, and customize dashboards for clearer, shareable performance insights.
Hashtags explained: What they are and how to use them
Confused about hashtags? This guide explains what hashtags are, why they matter, and how to choose the right ones for reach and discoverability.
YouTube 90-second unskippable ads on TVs spotted
YouTube’s move toward longer TV-style ads signals a shift to more premium inventory for brand-focused campaigns.
YouTube adds AI creator matching and ad formats to its partnerships platform
AI matching and a reported 30% conversion lift give advertisers a good reason to take YouTube creator campaigns seriously.
YouTube test replaces video titles with AI summaries
YouTube test swaps video titles for AI-generated summaries, forcing taps to see content and raising concerns over accuracy and brand voice.
Why ‘search everywhere’ is the new reality for SEO
AI may be changing search, but much of the visibility is already going to platforms that dominate results and user attention.
Google adds automatic end screens to video ads
Google is automatically appending AI-generated conversion cards to the end of video ads — but will override any pre-set end screens.
Google launches non-skippable Video Reach campaigns for connected TV
Now globally available in Google Ads, you can buy non-skippable YouTube CTV ads, using automation to manage format mix and delivery.
YouTube Shorts adds comments and creator links to ads
YouTube’s latest Shorts updates give advertisers more interactive, creator-driven tools to boost engagement and drive holiday conversions.
Google unveils ‘Partner Match’ for YouTube targeting
Google’s new Partner Match tool will let advertisers target YouTube audiences built from third-party hashed data once it launches.
How to dominate video-driven SERPs
Learn how to optimize videos with schema markup, keyword-rich transcripts, and semantic structure to dominate Google’s evolving video search results.