Query fan-out optimization guide: How to rank in AI searches
Want to optimize your content for fan-out queries? Learn how to find sub-queries, create multi-intent content, and format it for AI search visibility.
AI SEO Guides
Query fan-out in AI search: What is it and how does it work?
Discover query fan-out: what it is, how it works, and how understanding it can improve your content strategy for AI search visibility.
Why topical authority isn’t enough for AI search
AI systems don’t just evaluate content. They choose between entities. Learn the nine-cell model that explains how selection actually works.
AI Overviews tools and software for optimizing and tracking results
Find the best tools and software for ranking in Google's AI Overviews, and learn how to use them to optimize and track visibility.
AI Overviews optimization guide: How to rank in generated results
Learn how to optimize your content to rank in Google AI Overviews. Get expert tips on brand authority, content coverage, and which keywords to target.
Google AI Overviews: What are they and how are they triggered?
Learn what Google AI Overviews are, how they work, and what triggers them — plus how they impact your website traffic and SEO.
AI agents and agentic AI vs. traditional automation
Not sure when to use automation vs AI agents or agentic AI? This guide helps enterprise teams choose based on control, risk, and impact.
How AI is impacting local search and what tools to use to get ahead
Understand AI’s role in local SEO: See how AI is changing local results, user behavior, and optimization strategies — and explore the top tools to use now.
SEO analytics: How to interpret SEO data & anomalies
Master SEO data analysis: Identify spikes and drops in organic traffic, uncover root causes of, and make informed decisions with our detailed guide.
How to detect AI-written content & plagiarism accurately
Learn how to detect AI-written content and plagiarism using tools, manual techniques, and best practices to ensure originality, compliance, and trust.
10 things Semrush One lets you do that you couldn’t do before
Semrush One introduces new tools that enable marketers to monitor AI visibility, track prompts, assess brand sentiment, and streamline content creation.
How to train in-house LLMs on your brand voice
Learn how to teach your in-house AI to write in your brand voice, with step-by-step guidance and free prompt templates to get started.
What is GEO (generative engine optimization)?
Learn how Generative Engine Optimization (GEO) helps your content get retrieved, interpreted, and cited inside AI-generated answers across ChatGPT, Perplexity, and Google AI Overviews.
Debating SEO vs. GEO misses the point: How to think in terms of visibility
The SEO vs. GEO debate is a distraction. As discovery fragments across Google, ChatGPT, and social platforms, brands need unified visibility measurement — not separate strategies.
How to identify and fix AI hallucinations about your brand
Learn how to audit AI model outputs, apply entity markup, and reinforce accurate brand facts in Knowledge Graph data to correct AI hallucinations and protect your brand’s credibility.
Beyond blue links: Why traditional SEO is not enough in a zero-click world
Old SEO tactics built for rankings and clicks don’t work in AI Overviews and zero-click SERPs. Learn how to adapt with visibility-first SEO, entity optimization, and answer-ready content.
Balance AI efficiency with human quality for SEO wins
AI tools promise faster workflows and smarter insights, but they also create blind spots. Learn how to mitigate the risks without losing efficiency.
AI Search Strategy: The Seen & Trusted Brand Framework
AI search strategy guide: Apply the Seen & Trusted Framework to get mentioned and cited by ChatGPT, Google AI Mode, and other AI platforms.
What the AI Visibility Index tells us about LLMs & search
Discover how LLM visibility is reshaping SEO. Learn to track brand mentions in AI responses, new metrics beyond rankings, and optimization strategies for 2025.
44 Best ChatGPT Prompts for SEO
Discover powerful SEO prompts for ChatGPT. Optimize content, keywords, audits, and more with ready-to-use prompts built for SEO pros in 2025.
ChatGPT for SEO: Boost rankings & automate workflows
Discover how to use ChatGPT for SEO—generate content, streamline audits, and improve rankings with AI-powered insights and automation tips.
What is AI SEO? How artificial intelligence is changing search optimization
Discover how AI is revolutionizing SEO — from smarter keyword research to automated content strategies. Learn what AI SEO is and how it boosts rankings and results.
How to measure brand visibility in AI search (before you disappear)
Learn why good SEO practices—content, links, UX—still power visibility in AI search.