Guides
New SEO KPIs you’re missing: How to measure SEO beyond clicks
Discover the new SEO KPIs that matter beyond clicks and rankings like AI mentions, user interactions, conversions, and the tools that make it possible.
The funnel query pathway: A framework for measuring AI visibility
Traditional SEO metrics break in AI environments. Here’s a new model for tracking visibility across search, assistants, and agents.
How to find and get SEO clients: 19 tips from an agency owner
Want more SEO clients? An agency owner will teach you how to capture SEO leads with smart outreach techniques and turn them into satisfied clients.
Performance Max (PMax) Google Ads campaigns explained
PMax uses AI to maximize conversions across Google Ads. Learn how Performance Max works, when to use it, and tips for optimizing campaign performance.
The new reality of Google’s spam enforcement
A Google spam update targets manipulative content, links, and behaviors that violate Search Essentials. Learn how spam updates work, how to tell if you were hit, and how to recover.
Tools and software to manage AI crawlers accessing your site
Learn how to use AI crawler tools and software to optimize for AI crawlability, allow, block, or limit AI bots, audit crawling behavior, and implement controls.
How to optimize a website for AI crawlers and AI agents
Learn how to optimize your site for AI crawlers with technical SEO best practices — and control access by blocking or allowing crawlers with directives.
What are AI crawlers and bots?
What are AI crawlers? Learn about the different types of AI crawlers, their purposes, what they can see, and if you should allow them to crawl your site.
Advanced technical SEO tips: 14 technical SEO issues you’re missing
Think you've got your technical SEO buttoned up? Think again! Find out what you may have overlooked with our guide that's full of advanced SEO tips.
Top 4 ecommerce trends for 2026
Discover the top ecommerce trends for 2026, including AI-driven shopping, unified commerce, TikTok Shop growth, and livestream selling — plus how brands can stay competitive.
SEO seasonality explained: Strategies, trends, and optimization tips
Discover search trends, align content with demand cycles, and capture more traffic using seasonal optimization strategies.
Query fan-out tools and software to optimize content and track results
Learn how to use query fan-out tools to improve AI search rankings on platforms like ChatGPT and AI Overviews, and track your optimization results.
Query fan-out optimization guide: How to rank in AI searches
Want to optimize your content for fan-out queries? Learn how to find sub-queries, create multi-intent content, and format it for AI search visibility.
Query fan-out in AI search: What is it and how does it work?
Discover query fan-out: what it is, how it works, and how understanding it can improve your content strategy for AI search visibility.
Google Discover and the content discovery revolution transforming digital marketing
Google Discover is a personalized content feed that surfaces articles without a search. Learn how it works, where it appears, and how to optimize content for Discover traffic.
Lead generation: The evolution from spray-and-pray to precision targeting
New to lead generation? This guide explains what lead generation is, common methods, types of leads, and how businesses turn interest into sales.
Why topical authority isn’t enough for AI search
AI systems don’t just evaluate content. They choose between entities. Learn the nine-cell model that explains how selection actually works.
Hashtags explained: What they are and how to use them
Confused about hashtags? This guide explains what hashtags are, why they matter, and how to choose the right ones for reach and discoverability.
AI Overviews tools and software for optimizing and tracking results
Find the best tools and software for ranking in Google's AI Overviews, and learn how to use them to optimize and track visibility.
AI Overviews optimization guide: How to rank in generated results
Learn how to optimize your content to rank in Google AI Overviews. Get expert tips on brand authority, content coverage, and which keywords to target.
Google AI Overviews: What are they and how are they triggered?
Learn what Google AI Overviews are, how they work, and what triggers them — plus how they impact your website traffic and SEO.
AI agents and agentic AI vs. traditional automation
Not sure when to use automation vs AI agents or agentic AI? This guide helps enterprise teams choose based on control, risk, and impact.
How AI is impacting local search and what tools to use to get ahead
Understand AI’s role in local SEO: See how AI is changing local results, user behavior, and optimization strategies — and explore the top tools to use now.
SEO analytics: How to interpret SEO data & anomalies
Master SEO data analysis: Identify spikes and drops in organic traffic, uncover root causes of, and make informed decisions with our detailed guide.
10 advanced ecommerce SEO tips that boost rankings and revenue
Go beyond basic SEO efforts with these small-but-mighty ecommerce plays. Learn how to use filters, reviews, site search, PDPs, and internal links on your shopping site to improve visibility and drive growth.
How to QA AI-generated content: A complete workflow
Learn how to review and QA AI-generated content with a step-by-step QA workflow: Check for accuracy, maintain brand voice, and improve output quality.
Googlebot: What it is, how it works & how to optimize
Learn how Googlebot crawls, renders, and indexes your site. See every crawler type, how crawl budget works, and the technical fixes that improve visibility.
Site redesign checklist to preserve SEO & improve visibility
Redesigning your site doesn’t have to destroy your rankings. Use this advanced SEO checklist to preserve visibility and turn your redesign into a growth opportunity.
How to detect AI-written content & plagiarism accurately
Learn how to detect AI-written content and plagiarism using tools, manual techniques, and best practices to ensure originality, compliance, and trust.
10 things Semrush One lets you do that you couldn’t do before
Semrush One introduces new tools that enable marketers to monitor AI visibility, track prompts, assess brand sentiment, and streamline content creation.
How to train in-house LLMs on your brand voice
Learn how to teach your in-house AI to write in your brand voice, with step-by-step guidance and free prompt templates to get started.
What is GEO (generative engine optimization)?
Learn how Generative Engine Optimization (GEO) helps your content get retrieved, interpreted, and cited inside AI-generated answers across ChatGPT, Perplexity, and Google AI Overviews.
Are your pop-ups tanking your rankings? A guide to interstitials and dialogs
Learn what interstitials and dialogs are, how they affect SEO, and which types trigger Google’s mobile penalties.
The content scaling paradox facing modern marketers
Learn how to scale content intelligently using AI and structure. Build authority, speed up production, and boost AI-era search visibility.
The complete guide to topic clusters and pillar pages for SEO
Learn how topic clusters outperform keywords—boost authority, engagement, and rankings with proven frameworks built for today’s AI-driven search.
Spam traffic in GA4: How to detect, filter & prevent it
Learn how to identify, filter, and prevent spam traffic in GA4. Fix corrupted analytics, protect data quality, and make better SEO and marketing decisions.
Debating SEO vs. GEO misses the point: How to think in terms of visibility
The SEO vs. GEO debate is a distraction. As discovery fragments across Google, ChatGPT, and social platforms, brands need unified visibility measurement — not separate strategies.
Google core updates: What they mean and how to recover
Learn how Google’s core updates impact rankings, content quality, and visibility — plus key steps to diagnose losses and recover stronger.
Featured snippets: How to win position zero
Learn how to optimize for featured snippets with structured content, query matching, and semantic formatting to boost visibility, authority, and zero-click reach.
The complete guide to SEO breadcrumbs
Learn how breadcrumbs improve UX, site structure, and rankings. Discover SEO benefits, schema markup, and implementation tips to boost visibility.