Maximizing your B2B spend: Is account-based marketing worth it?
ABM promises precise B2B targeting, but is it right for you? Learn the pros, cons and key considerations for implementing ABM effectively.
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ABM promises precise B2B targeting, but is it right for you? Learn the pros, cons and key considerations for implementing ABM effectively.
Dynamic UTMs will be rolled out to all users globally by the end of March, eliminating the need for manual setup.
Businesses can now promote content from any user on LinkedIn with Thought Leader ads, as opposed to just verified employees.
More than 48,000 reports of issues have been registered on Downdetector, with users impacted globally.
The platform released a new guide outlining five key steps to take right now to maximize performance in the privacy-first era.
The Media Planning API offers deeper insights into a campaign's expected reach and ROI, enabling data-led decisions for better optimization.
This tool removes the need to involve developers in implementing intricate coding for tracking and attributing website activity.
The platform recommends adjusting your audience targeting strategy to either predictive audiences or audience expansion.
LinkedIn users can read sponsored posts without leaving the platform, potentially leading to increased engagement.
Prices have surged by as much as 30% – but advertisers are reporting up to 20% ROI for premium LinkedIn campaigns.
If you expected a boring year, you were wrong. Let's explore the most significant changes and updates in PPC that happened in 2023.
LinkedIn seized 2023 with key platform upgrades for B2B advertisers including predictive audiences, revenue attribution reporting and more.
The upgrades have helped some marketers increase CTR and attributed conversions while lowering cost per action.
Meta is experiencing the largest increase in expected investment, while Google will be flat, according to a Search Engine Land survey.
While Collaborative Articles have potential visibility benefits, some articles are 'drowning in half-truths and misinformation.'
Accelerate campaign is a new feature designed to help marketers create optimized ads in under five minutes.
Steer your LinkedIn ad campaigns away from pitfalls. Learn tips for sidestepping B2B targeting, creative and optimization issues.
Despite signs of growth, Microsoft said figures were a bit behind expectations due to lower advertising spending.
You could soon be able to run ads on video streaming services targeting LinkedIn's 930 million subscribers.
Here's a preview of what LinkedIn's AI Copy Suggestions will look like – plus In-Stream Video, Conversation and Thought Leader ads.
LinkedIn will no longer include restricted and hibernated accounts as part of the total number of followers and connections.
LinkedIn revenue increased 7.6% driven by recruiting revenue
Want to create LinkedIn posts that resonate with your audience? Here's how to use LinkedIn analytics to boost your content performance.
Learn how to optimize your LinkedIn profile and content to build connections that grow business in this helpful and comprehensive guide.
The secrets to a successful LinkedIn ad may be hidden in a mix of bold colors, stats, and the right CTA.
Here's a look at how LinkedIn's latest AI- and member-assisted content initiative works and its impressive performance in Google search.
LinkedIn members will be invited to share ideas, examples, and experiences in specific sections of these new collaborative articles.
Coming soon: You will get to choose which type of content is shown first in the Activity section of your LinkedIn profile.
Organic engagement and traffic from social networks has been shrinking every year.
The evolution of PPC in recent years calls for an updated guide. Our improved version will bring you up to speed.
Publishing articles on LinkedIn? Now you can customize how your SEO title and description will appear in search engines.
Our search campaigns should focus on overall visibility on the web rather than only giving importance to traditional search engine results.
If you thought it was going to be a dull year, you were wrong. Here’s a look at the most significant changes and most important PPC updates that happened in 2022.
Looking to reach and nurture your audience on LinkedIn? Here's a seven-step process for building your LinkedIn content strategy.
The newsletter feature will help brands leverage first-party data while many platforms are becoming privacy-aware.
Learn what you can do with LinkedIn matched audiences, how to set up lists, and tips for incorporating them into your campaigns.
The new features seem to make ad creation, lead downloads, and finding new audiences much simpler for B2B advertisers.
Here are some recommendations for managing channel mix, budgeting and KPIs this Q4, given a strange and thorny landscape.
Decide whether the newest trend is worth investing the time and effort to help you reach your target audience.
Looking to grow your engagement and visibility on LinkedIn? Learn some tips from someone who is doing it well.