SEO for reactive JavaScript using React or Vue with NodeJS and other backend stacks
How to get SEO-friendly website pages to feel like there's magic burbling up beneath them.
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Social Shorts: Facebook attribution change on hold, Instagram gets more shoppable, turns 10
Scratch that: Facebook’s 28-day attribution window lives, for now In response to advertiser feedback, Facebook will not move forward with a test to remove the default 28-day attribution window for advertisers. Gil David of Run DMG shared the news on LinkedIn, commenting “Facebook demonstrates that they do actually listen to advertisers.” He cited the company’s […]
What’s changed in Google Ads Locations reporting and why you need a custom report
Simplified locations reporting misses the nuance of user location — here's what you need to do to get that data, too.
Social Shorts: Snapchat reach campaigns, Facebook attribution change, TikTok downloads can continue
Snapchat pitches Platform Burst reach option for advertisers Snapchat is floating a new advertising offering called Platform Burst. The idea is to guarantee that “campaigns will reach at least 40% of their target audience 15 times” over a three or five day period, according to Digiday. Platform Burst campaigns can encompass different ad formats across […]
Microsoft Advertising adds brand safety with IAS partnership
Audience Network ads will be blocked from pages deemed to have moderate or high brand risk.
How to (re)build an SEO agency today – Part 3: Changing business models
Without in-person meeting, curating client relationships with more attention in the digital landscape is crucial for retention.
This decade’s most important marketing question: What data rights do advertisers possess?
Google's move to reduce advertisers' visibility into search terms reporting raises big questions about data access in the age of automation.
Microsoft Advertising expands LinkedIn Profile, dynamic remarketing, in-market audience targeting
B2B marketers can use LinkedIn Profile targeting in Search and Audience campaigns in more countries. Retail advertisers can retarget product engagers automatically with dynamic remarketing ads.
LinkedIn lets Page owners view, sort, learn more about their followers
Pages also now have an 'Events' tab for to feature their (virtual) events.
Power SEO Friendly Markup With HTML5, CSS3, And Javascript
Live with Search Engine Land: SEO Developers tackle server side rendering (SSR) with lively discussion around communicating technical SEO with developers.
How to get a Knowledge Panel for your brand, even without Wikipedia
Your own site, Wikidata, third-party mentions and business databases can expand your Knowledge Graph entries in Google and Bing.
Social Shorts: TikTok’s future, Quora lead-gen ads, Facebook’s India plans
TikTok and LinkedIn under one roof? “Microsoft is in talks to acquire TikTok, the Chinese-owned video app, according to a person with knowledge of the discussions, as President Trump said on Friday that he was considering taking steps that would effectively ban the app from the United States,” The New York Times reported Friday. The […]
5 tips for starting international PPC
Be ready to watch for nuances of your targeted regions and adapt your strategy on a regional basis as you begin to track performance.
Microsoft Advertising offers free stock images for Audience ads
A new partnership with Shutterstock opens up the stock image library to advertisers.
How to source and vet content writers [Video]
Get a head start on your content marketing campaigns by knowing where to look and what to look out for when hiring content writers.
Ad fraud prevention firm CHEQ enters PPC market
The company says it offers the first cybersecurity-based platform for paid search and paid social ad fraud prevention.
Replay: Addressing diversity, recruitment and retainment in agencies and marketing teams
How (and why) to ingrain a focus on diversity, equity and inclusion in your company's recruiting, hiring and retainment practices.
July boycott: Marketing without Facebook Ads
Alternative media plan considerations for businesses participating in #StopHateForProfit.
4 elements every content medium needs to have
Your topic should be something your users and followers want to learn about with a clear call to action and flexible messaging to recreate the topic on multiple platforms.
Is your business ready to start using LinkedIn Ads?
For most, LinkedIn Ads works best if you focus on getting people into your funnel -- not on getting them to buy today.
This start-up is using AI to suggest emojis, social content for SMBs
HelloWoofy wants to streamline social for small business.
Data roundup: Resources to help you market more effectively during COVID-19
Insights to help you evaluate and adapt your SEO, content and PPC efforts in a rapidly changing environment.
Video: Limor Barenholtz on how SEO has changed over the years
Coder, hacker, web site tinker who loves SEO and Google algorithms.
Google’s May 2020 core update was big and broad, search data tools show
This update was an "absolute monster" said Mordy Oberstein from RankRanger.
Oops, LinkedIn temporarily drops out of Google Search
Even the biggest sites on the internet can have problems with their SEO and Google.
Video: Aaron Friedman on content generation ideas and do small things in SEO matter
Aaron and I had many meals together, kosher meals that is, at SEO conferences over the years.
Have we hit bottom yet? What new earnings reports say about COVID’s impact on digital advertising
The hit in mid-March was sudden and dramatic, but there appear to be signs, including from media buyers, that the worst is over.
Microsoft: Search, LinkedIn ad revenue took a big hit due to COVID-19
Search advertising grew by just 1% in the third-quarter of fiscal year 2020. That could spell opportunity for some advertisers.
Facebook Q1 earnings: Investors excited about ‘signs of stability’ in ad revenues
Flat is the new growth.
TapClicks buys AdStage to expand marketing intelligence, predictive campaign optimization capabilities
The companies share a vision of a unified marketing platform. AdStage founder will head up intelligence group.
How to use LinkedIn Ads’ new company targeting options to boost B2B lead generation
The new target types, Company Category and Company Growth Rate, use data from Forbes and Fortune as well as LinkedIn's own observable, behavioral data.
SMX Overtime: Advanced LinkedIn Ads strategies and tactics for B2B advertisers
B2B media strategist Michelle Morgan shares tips for effective audience targeting and calls-to-action.
Microsoft Advertising adds ‘Include in Conversions’, view-through conversion options
The two new conversion goal options offer more flexibility in evaluating and optimizing conversion performance of Search and Audience Network campaigns.
The right way to hire an SEO
Experienced SEOs share what you need to know before starting your search and how to find and vet quality SEO candidates.
UK court to Google: Expose algorithm or withdraw key piece of defense evidence
Litigant Foundem has retained an SEO as an expert and wants him to review confidential docs Google submitted in its defense.
Replay: 8 takeaways for B2B advertisers in the time of COVID-19
B2B marketers are facing particular challenges during this time with disruption to analytics, audiences and ABM programs and supply chains.
How to set up a Microsoft Audience ads campaign
LinkedIn profile targeting is really what separates this native ad platform from the rest, which makes this channel a must-try for B2B advertisers.
SMX Overtime: How to manage and optimize B2B accounts
PPC pro and SMX speaker Tim Jensen offers guidance on the effectiveness of specific channels for a B2B audience and types of assets to focus on by channel.
13 stories of women who are shaping the SEO field
If you’re just starting to pave your way in SEO, read these empowering stories to learn what women love about SEO.
The Mandalorian’s guide to the search galaxy: Evolving from SEM lone wolf to company leader
If you build a team that shares your commitment to quality, you can scale success in ways you can't do by yourself.