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Recognized for her leadership in creating a support network for women and advocating for women's voices in the search industry.
How to get SEO-friendly website pages to feel like there's magic burbling up beneath them.
Scratch that: Facebook’s 28-day attribution window lives, for now In response to advertiser feedback, Facebook will not move forward with a test to remove the default 28-day attribution window for advertisers. Gil David of Run DMG shared the news on LinkedIn, commenting “Facebook demonstrates that they do actually listen to advertisers.” He cited the company’s […]
Simplified locations reporting misses the nuance of user location — here's what you need to do to get that data, too.
Snapchat pitches Platform Burst reach option for advertisers Snapchat is floating a new advertising offering called Platform Burst. The idea is to guarantee that “campaigns will reach at least 40% of their target audience 15 times” over a three or five day period, according to Digiday. Platform Burst campaigns can encompass different ad formats across […]
Audience Network ads will be blocked from pages deemed to have moderate or high brand risk.
Without in-person meeting, curating client relationships with more attention in the digital landscape is crucial for retention.
Google's move to reduce advertisers' visibility into search terms reporting raises big questions about data access in the age of automation.
B2B marketers can use LinkedIn Profile targeting in Search and Audience campaigns in more countries. Retail advertisers can retarget product engagers automatically with dynamic remarketing ads.
Pages also now have an 'Events' tab for to feature their (virtual) events.
Live with Search Engine Land: SEO Developers tackle server side rendering (SSR) with lively discussion around communicating technical SEO with developers.
Your own site, Wikidata, third-party mentions and business databases can expand your Knowledge Graph entries in Google and Bing.
TikTok and LinkedIn under one roof? “Microsoft is in talks to acquire TikTok, the Chinese-owned video app, according to a person with knowledge of the discussions, as President Trump said on Friday that he was considering taking steps that would effectively ban the app from the United States,” The New York Times reported Friday. The […]
Be ready to watch for nuances of your targeted regions and adapt your strategy on a regional basis as you begin to track performance.
A new partnership with Shutterstock opens up the stock image library to advertisers.
Get a head start on your content marketing campaigns by knowing where to look and what to look out for when hiring content writers.
The company says it offers the first cybersecurity-based platform for paid search and paid social ad fraud prevention.
How (and why) to ingrain a focus on diversity, equity and inclusion in your company's recruiting, hiring and retainment practices.
Alternative media plan considerations for businesses participating in #StopHateForProfit.
Your topic should be something your users and followers want to learn about with a clear call to action and flexible messaging to recreate the topic on multiple platforms.
For most, LinkedIn Ads works best if you focus on getting people into your funnel -- not on getting them to buy today.
HelloWoofy wants to streamline social for small business.
Insights to help you evaluate and adapt your SEO, content and PPC efforts in a rapidly changing environment.
Coder, hacker, web site tinker who loves SEO and Google algorithms.
This update was an "absolute monster" said Mordy Oberstein from RankRanger.
Even the biggest sites on the internet can have problems with their SEO and Google.
Aaron and I had many meals together, kosher meals that is, at SEO conferences over the years.
The hit in mid-March was sudden and dramatic, but there appear to be signs, including from media buyers, that the worst is over.
Search advertising grew by just 1% in the third-quarter of fiscal year 2020. That could spell opportunity for some advertisers.
Flat is the new growth.
The companies share a vision of a unified marketing platform. AdStage founder will head up intelligence group.
The new target types, Company Category and Company Growth Rate, use data from Forbes and Fortune as well as LinkedIn's own observable, behavioral data.
B2B media strategist Michelle Morgan shares tips for effective audience targeting and calls-to-action.
The two new conversion goal options offer more flexibility in evaluating and optimizing conversion performance of Search and Audience Network campaigns.
Experienced SEOs share what you need to know before starting your search and how to find and vet quality SEO candidates.
Litigant Foundem has retained an SEO as an expert and wants him to review confidential docs Google submitted in its defense.
B2B marketers are facing particular challenges during this time with disruption to analytics, audiences and ABM programs and supply chains.
LinkedIn profile targeting is really what separates this native ad platform from the rest, which makes this channel a must-try for B2B advertisers.
PPC pro and SMX speaker Tim Jensen offers guidance on the effectiveness of specific channels for a B2B audience and types of assets to focus on by channel.
If you’re just starting to pave your way in SEO, read these empowering stories to learn what women love about SEO.