Sharing is caring; Wednesday’s daily brief
Plus, Broad Match Modifier goes away in July
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What’s the latest in search marketing? Monday’s daily brief
Plus, Google lets searchers know when results aren’t reliable
Instagram Reel ads are the new TikTok competitor; Monday’s daily brief
Plus, Google cuts down FAQ in SERPS
Changes to Videos ads, plus Google and the UK; Monday’s daily brief
And why algorithm updates shouldn’t shake you
Keyword insights for Google Smart Shopping is back
A new method for an automated and structural collection of crawl data.
Microsoft Advertising announces Unified Smart: A single management solution for multi-channel paid advertising and social media
The solution will not charge management or service fees or commissions. Businesses will only pay for their ad spend.
May 22 Google update was big, despite Google’s being mum about it; Wednesday’s daily brief
Core web vitals ranking tidbits and less data in Search Console
LinkedIn introduces Event Ads and “boosted” posts
Posts can now be promoted directly from a brand’s LinkedIn page, and the platform is also launching a new Event Analytics tool alongside its Event Ads.
YouTube may start showing ads on non-monetized videos; Snapchat launches Public Profiles for Businesses; Monday’s daily brief
Plus, Google expands ways to reach new and returning app users and update in-app event tracking
Video: Mike McPeak on search marketing in low tech environments
We also spoke about learning SEO on the job, hiring an agency, and dealing with low volume keywords.
5 ways videos can help businesses generate more revenue
Grab your audience’s attention and keep them engaged with your brand.
What SEO elements are most important? Plus, a HUGE announcement; Monday’s daily brief
And don't miss Search Engine Land’s updated PPC guide
Cookieless data isn’t the only concern in search marketing
Strategies to help you adapt to the new normal.
A Schema.org replacement for Google’s phased-out Structured Data Testing Tool; Thursday’s daily brief
Plus, most marketing execs don’t make data-driven decisions
Video: Justin Abrams on SEO customer success
We also spoke about human experience marketing and the adaptation of technology.
Smart Shopping Campaigns: How SEA specialists score with new insights
Focus on cross-sell, upsell and other valuable insights.
Instant match rates in Google Ads and when content isn’t king; Monday’s daily brief
Plus, check out our new Google Search Console guide
Apple’s App Tracking Transparency is live; Wednesday’s daily brief
And, at what point does “disruption” become permanent change?
How to find the perfect influencers for your brand: A quick and easy way
Finding influencers remains the biggest challenge for those who run campaigns: here’s how to find social media influencers for your brand
‘You got into Harvard Law?’ ‘What… like it’s hard?’ World Intellectual Property Day; Monday’s daily brief
Plus, Facebook announces new tools for Business Suite Manager
Video: Shimon Sandler on building and growing your search marketing agency
Shimon Sandler has a long history in the space, working at some of the most well known agencies and brands in the US.
We’re all in this together: The partnership between marketing and automation; Monday’s daily brief
Plus, the local SEO problem of 1-star, no-comment reviews
In search of your most memorable moments; Monday’s daily brief
Plus, only YouTube and Reddit have seen much usage growth since 2019.
Video: Fay Friedman on duplicate content, featured snippets & people also ask
In part one we spoke about e-commerce SEO vs property management SEO and here is part two.
Supreme Court sides with Google and why you should advertise at the point of purchase; Tuesday’s daily brief
Plus, Facebook leaks 500 million users' data
Check your YoY reporting and how to set HARD, DUMB or FAST search marketing goals; Monday’s daily brief
Plus, ORM strategies when attack sites strike and Facebook says the algorithm isn't the ONLY one to blame
Video: Fay Friedman on e-commerce SEO vs property management SEO
We also spoke about common issues found in many SEO audits.
Reputation attack sites have plummeted in Google, but can still harm
Sites like Ripoff Report, Pissed Consumer and Complaints Board are still a danger for businesses and people with a low online presence. Here's what you can do to decrease the threat.
Long live small businesses and brand awareness with Prince Harry; Monday’s daily brief
Plus, Microsoft proposes feature to submit URLs directly from WordPress
Optimize Smart Shopping campaigns: Manage turnover and margin
This method can help you take full advantage of the Google bid simulator.
Video: Dan Toplitt, SVP, Head of US SEO at Reprise Digital, on enterprise SEO
We also spoke about Google My Business, Google Shopping and how far back we go even before Dan got into SEO.
Let’s give ‘em something to FLoC about; Monday’s daily brief
Plus, 61% will click “Don’t Allow” on Apple’s tracking prompt
The 8 best digital marketing courses in the US
Take advantage of remote learning opportunities with these recommended courses.
Maryland’s ad tax is here, and advertisers should look to their European counterparts for how to deal with it
Last year, Google passed digital service taxes onto advertisers in the UK, Turkey and Austria, and it’s likely to do the same in the U.S. as well.
Big brands find pandemic success with e-commerce platforms; Monday’s daily brief
Plus, pitch to speak at SMX
Server-side rendering: What SEOs need to understand
A guide for search marketers on how rendering JavaScript impacts search results.
Video: Eli Feldblum on the SEO industry maturing through the years
In this three part series, we go way back into the early days of the SEO industry and walk you through how it matured over the years.
Clubhouse, Shopify, and unconfirmed algorithm updates; Thursday’s daily brief
Plus, EU search choice screen pleases almost no one
Australia gets News Showcase and how Google handles duplicate content for paid and organic: Monday’s daily brief
Plus, Google Ads Auto Applied Recommendations explained
Marketers say COVID vaccines create hope for quick return of in-person events
But whether organizers can safely get conferences up and running in 2021 is another question altogether.