Marketers can now have full control over their ad text with Dynamic Search Ads
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With COVID shifting consumer behavior in 2020, use these trends from speakers at SMX Report to find equilibrium in 2021.
Maryland’s ad tax is here, and advertisers should look to their European counterparts for how to deal with it
Last year, Google passed digital service taxes onto advertisers in the UK, Turkey and Austria, and it’s likely to do the same in the U.S. as well.
When it comes to search marketing, it can be tempting to stick with what you know. Maybe it's time to step out of your comfort zone.
Microsoft Advertising says eCPC increases conversions while lowering CPA, but some advertisers worry about loss of control.
Platforms pivoted to accommodate advertising during a crisis and automation continued to be at the heart of paid search changes.
Here's how Google and Microsoft auction insights can help you identify core competitors and track their bidding activities month by month.
B2B marketers can use LinkedIn Profile targeting in Search and Audience campaigns in more countries. Retail advertisers can retarget product engagers automatically with dynamic remarketing ads.
With call volume on the rise, these platforms give marketers more ways to connect the digital experience to over-the-phone.
The new features are designed to help advertisers with bulk campaign management and optimize performance.