Static headlines now available for DSAs in Microsoft Advertising
Marketers can now have full control over their ad text with Dynamic Search Ads
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Marketers can now have full control over their ad text with Dynamic Search Ads
With COVID shifting consumer behavior in 2020, use these trends from speakers at SMX Report to find equilibrium in 2021.
Last year, Google passed digital service taxes onto advertisers in the UK, Turkey and Austria, and it’s likely to do the same in the U.S. as well.
When it comes to search marketing, it can be tempting to stick with what you know. Maybe it's time to step out of your comfort zone.
Microsoft Advertising says eCPC increases conversions while lowering CPA, but some advertisers worry about loss of control.
Filter Link Extensions give advertisers more visibility and the opportunity to tell customers more about their business offerings.
Platforms pivoted to accommodate advertising during a crisis and automation continued to be at the heart of paid search changes.
Here's how Google and Microsoft auction insights can help you identify core competitors and track their bidding activities month by month.
Promote deals and offers for Black Friday, Cyber Monday, Christmas and other occasions in your text ads.
MJ DePalma, Microsoft Advertising's Head of Multicultural & Inclusive Marketing, lays out the three core building blocks of what the company calls Marketing With Purpose.
The free platform is now open to U.S. small businesses.
Audience Network ads will be blocked from pages deemed to have moderate or high brand risk.
The holiday consumer’s journey starts with search. As the pandemic continues, your brand should be relying on it more than ever.
B2B marketers can use LinkedIn Profile targeting in Search and Audience campaigns in more countries. Retail advertisers can retarget product engagers automatically with dynamic remarketing ads.
With call volume on the rise, these platforms give marketers more ways to connect the digital experience to over-the-phone.
For back to school season, know that virtual and online schooling is top of mind, and parents are leveraging search to know and do more.
The new features are designed to help advertisers with bulk campaign management and optimize performance.
A new partnership with Shutterstock opens up the stock image library to advertisers.
How CDPs aim to solve some of marketers' most vexing challenges.
Christi Olson is the head of Evangelism for Search and Advertising at Microsoft.