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Windows 11 update forces users into Edge, regardless of their default browser
Third-party apps like EdgeDeflector once allowed users to open Start menu searches in their preferred browser, but an upcoming update will eliminate users’ ability to choose.
The Microsoft Audience Network now prohibits gambling, lawsuit, health supplement and end-of-life ads
The updated policy aligns the Microsoft Audience Network with other advertising platforms.
Four new personas are changing how marketers reach and relate to customers, according to Microsoft Advertising
Luxury shoppers, digital nomads, empowered activists and self-care enthusiasts proliferated during the pandemic and may be here to stay.
Microsoft Advertising updates include Smart Shopping campaigns rollout and GTM integration
Microsoft Advertising has said they focus on automating the repetitive tasks of search advertising so that marketers can focus on the creative and strategic endeavors and these features and updates enforce that concept.
Index when? IndexNow, say Bing and Yandex; Tuesday’s daily brief
Plus, industry insights for technical SEOs and the brands that hire them, courtesy of Aira and Women in Tech SEO.
Microsoft Advertising’s Health insurance ads are here in time for open enrollment
Microsoft is keeping the formula the same across its vertical-specific ad types, which may help PPC professionals at agencies more easily get this ad type going for different clients.
Microsoft Advertisers can analyze post-click behavior, analyze engagement with new Clarity integration
The tool helps advertisers better understand post-click user behavior and engagement on landing pages.
Microsoft Advertising: ETA deprecation, auto-generated remarketing lists and Audience Network updates
Microsoft Advertising’s October product updates include aligning with Google Ads’ ETA deprecation timeline, new view-through conversion metrics and more.
Microsoft Advertising’s new Credit card ads continue its streak of vertical-specific products
The new format is rolling out as an open beta to advertisers targeting customers in the U.S. and Canada.
Your communications shouldn’t feel like marketing; Tuesday’s daily brief
And, California’s challenge to Amazon’s labor algorithms carries potential ramifications for merchants.
Second annual Search Engine Land Award for Advancing Diversity and Inclusion in Search Marketing: Nominations open
We're elated to announce that this year’s awards will include a guest judge, last year’s winner Areej AbuAli.
Incorrect business listings deter 63% of consumers; Thursday’s daily brief
Plus, the Google News app will show non-AMP content and Microsoft Advertising announces optimization score in the Recommendations tab.
Microsoft Ads announces optimization score
The availability of Optimization Score in Microsoft Ads now means advertisers have the option to ensure they understand all of the recommendations and consider options they may not have before.
New pilots from Microsoft Ads and the secret to happiness at work; Wednesday’s daily brief
Plus, B2B tech finally sees the SEO light
Video and vertical-based product ads pilots arrive on Microsoft Audience Network
Disclaimers in ads, third-party integrations with Universal Event Tracking, flexible insertion orders and inline appeals for rejected product offers were also among Microsoft Advertising’s September announcements.
How to write ad copy that actually converts (and 3 major mistakes to avoid)
When testing copy, make it worth testing. Use power words or emotional calls-to-action to really analyze what messaging has a stronger appeal and why.
Three PPC targeting tactics that power every stage of the funnel
"You can make any channel work for you depending on who your prospects are and which channels they use and which targeting options are available across all channels."
A new way to approach your PPC personas: Learning from the sales process to limit waste and accelerate ROI
By splitting your personas into buyer types, you'll have more targeted messaging and higher conversions.
Target impression share bidding, other August changes now available in Microsoft Ads
Other August announcements include new automated extensions, labels for account organization and changes to unified accounts.
Video Extensions in Microsoft Advertising give search marketers opportunity to test video ads in SERPs
Video Extensions give advertisers the opportunity to test new types of visual ads directly in search results.
Microsoft Advertising launches Multimedia Ads beta starting today
Multimedia Ads give search marketers the opportunity to be an exclusive ad type in a SERP and the added visual element will draw more eyes to your ad.
Expanded verticals for Dynamic Remarketing beta and additions to RSAs in Microsoft Advertising
New additions to RSAs mean you can customize campaigns around events and searcher locations.
User experience is the difference between mediocre and next-level search marketing
A positive user experience is the now and the future of helping your target audiences get things done while meeting your marketing KPIs.
Microsoft Advertising launches new Tours and Activities ad format in open beta
Available for advertisers in the U.S. and UK, this new ad format, unique to Microsoft Advertising, can show in Bing search, Bing Maps and Bing Travel Guides.
Similar Audiences and Google Merchant Center store importing are coming to Microsoft Advertising
Microsoft Audience Network is also expanding to two new markets: France and Germany.
How and why you should pause paid search (for science)
With the right structure and parameters, pausing paid search can be an invaluable source of data for PPC professionals.
Facebook Import is now available in Microsoft Advertising
Advertisers can import up to 10,000 campaigns for each account.
Advertisers can now bring their customer segments into Microsoft Advertising via a new integration
And, Customer Match is now generally available to all advertisers on Microsoft’s platform.
Microsoft Advertising to treat phrase match the same way Google Ads does
The new treatment will begin in mid-May.
Microsoft Advertising Partner Summit announces video ads, in-browser price comparisons and Facebook import
Plus, Microsoft announces private search for Bing API
Microsoft Advertising announces Automotive Ads open beta in the US and UK
This beta opens up the use of automotive feeds and the API for advertisers.
Microsoft Advertising introduces more automation via ad suggestions with auto-apply
Ad suggestions marked as auto-apply will start serving after 14 days if no action is taken.
Microsoft Advertising blocks 1.6 billion ads while dealing with the pandemic, says annual ad quality review
Microsoft says it is committed to keeping the ads in Microsoft Bing fair and in compliance with its ad policies.
Static headlines now available for DSAs in Microsoft Advertising
Marketers can now have full control over their ad text with Dynamic Search Ads
Key trends in PPC, reporting and analytics in 2021 and beyond
With COVID shifting consumer behavior in 2020, use these trends from speakers at SMX Report to find equilibrium in 2021.
Maryland’s ad tax is here, and advertisers should look to their European counterparts for how to deal with it
Last year, Google passed digital service taxes onto advertisers in the UK, Turkey and Austria, and it’s likely to do the same in the U.S. as well.
How the Microsoft Search Network can maximize your search campaigns
When it comes to search marketing, it can be tempting to stick with what you know. Maybe it's time to step out of your comfort zone.
Microsoft Ads to replace Manual CPC with Enhanced CPC by end of April
Microsoft Advertising says eCPC increases conversions while lowering CPA, but some advertisers worry about loss of control.
Microsoft Advertising now offers Filter Link Extensions
Filter Link Extensions give advertisers more visibility and the opportunity to tell customers more about their business offerings.
PPC 2020 in review: COVID leaves its mark on e-commerce and paid search
Platforms pivoted to accommodate advertising during a crisis and automation continued to be at the heart of paid search changes.