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Google core updates: What they mean and how to recover
Learn how Google’s core updates impact rankings, content quality, and visibility — plus key steps to diagnose losses and recover stronger.
OpenAI discusses an ad-driven strategy centered on ChatGPT scale and media partnerships
OpenAI’s move toward ads in AI responses could create a new, highly contextual channel for advertisers while reshaping digital marketing.
Google lowers audience size limits across Ads
The audience list reduction to 100 users makes it easier for advertisers of all sizes to use remarketing and customer list.
Why ad approval is not legal protection
Section 230 shields ad platforms from liability, while FTC enforcement holds advertisers strictly responsible for deceptive ad claims.
Google adds Maps to Demand Gen channel controls
Advertisers now have the option to run Demand Gen ads on Google Maps, either alongside other channels or as a standalone placement.
Google expands Performance Max channel reporting to MCCs
Google's latest update gives large advertisers clearer, cross-account insight into how PMax allocates spend and performs across channels.
Why Google is deleting reviews at record levels
Reviews are disappearing faster as moderation systems, industry risk, and geography shape which reviews stay visible.
Microsoft launches asset-level ad reviews
Microsoft’s new asset-level editorial review lets compliant ad components run even when others are disapproved reducing campaign disruption.
Google to loosen pharma ad rules for AdMob authorized buyers
Google’s policy update expands pharmaceutical advertising access in programmatic channels and shifts greater compliance risk to advertisers.
Microsoft Bing explains how duplicate content hurts AI search visibility
Duplicate or similar content on your site makes it hard for AI search engines to interpret your intent signals.
How to use broad match without losing control
Broad match now runs with Smart Bidding. Learn how drift happens, why it matters, and how to keep performance aligned with real intent.
Google vs. publishers: What the EU probe means for SEO, AI answers, and content rights
An antitrust case puts AI Overviews, opt-outs, and zero-click visibility under scrutiny amid growing debate over content use and attribution.
Google adds location targeting controls to Demand Gen campaigns
Google added native location targeting controls to Demand Gen campaigns, giving advertisers more precise geo-targeting.
How Bayesian testing lets Google measure incrementality with $5,000
What’s often misunderstood about Google’s incrementality testing and how Bayesian models use probability to guide better decisions.
Apple will add more App Store search ads
Apple will add more App Store search ads in 2026, expanding inventory while keeping placements driven by relevance – not higher bids.
Google fixed month-long delay with page indexing report
Google Search Console is once again sending out page indexing issue notifications as well.
LinkedIn opens up top-of-feed Reserved Ads to all managed advertisers
LinkedIn Reserved Ads let you lock in top-of-feed placement, boosting visibility, engagement, and predictable reach for B2B campaigns.
Google scraps unified pricing rules in Ad Manager after antitrust pressure
Google’s removal of unified pricing rules lets publishers set bidder-specific floors again, which could cause a pricing shift in programmatic auctions.
Google adds animation and image editing tools to Merchant Center’s Product Studio
Google's latest update gives merchants new ways to quickly animate, clean up, and enhance product images directly inside Merchant Center.
Google rolls out Gemini 3 Flash to AI Mode in Search globally
Google said AI Mode will deliver faster, smarter answers and tackle complex questions, comparisons, and planning with stronger reasoning.
How to use Google’s Channel Performance report for PMax campaigns
See what the report actually reveals about PMax delivery, attribution, and asset performance – plus where the data still misleads.
How conversational AI is changing the economics of paid search
A closer look at how Microsoft Copilot uses conversational search to capture intent, reduce wasted spend, and improve ROAS.
Google: Exact match keywords won’t block broad match in AI Max
Google clarified that exact keywords don’t serve ads in AIOs — but they also no longer prevent broad match keywords from triggering those placements.
When Google’s AI bidding breaks – and how to take control
Google’s AI bidding can scale spend while eroding efficiency. Learn where to intervene to protect PPC performance.
A 3-tier framework for Shopify integrations that drive conversions
Not every Shopify integration delivers value. Learn how to sequence checkout, re-engagement, and optimization tools for revenue impact.
Google fixes weeks-long Search Console Performance report delay
After several weeks of delayed data, the report now appears to be fixed, with delays of two to six hours instead of more than 70.
Google Ads adds VTC bidding for App campaigns
Google Ads now lets Android App campaigns optimize bidding for view-through conversions, showing a shift toward video-driven performance.
Google Ads quietly unlocks Merchant Center videos for Performance Max
Google’s new Merchant Center video integration gives PMax advertisers faster setup, stronger product relevance, and scalable video performance.
Google December 2025 core update rolling out now
This was the third core update and fourth confirmed Google update in 2025. The December core update will take up to three weeks to rollout.
Bing tests Google-style “Sponsored results” grouping
Bing’s new grouped “Sponsored results” format could drive higher unintentional ad engagement by blending paid listings more seamlessly into search results.
Semify acquires Dragon Metrics to strengthen global SEO, AI reporting
Semify is a white-label digital marketing platform. Dragon Metrics is an international SEO and AI reporting provider.
Shopify launches Product Network to blend items across merchants
Shopify’s Product Network lets advertisers reach shoppers across multiple merchant sites with contextually relevant products.
LinkedIn introduces Reserved Ads, ad personalization, new AI tools
LinkedIn’s updates help B2B marketers reach buyers earlier with faster creative workflows, smarter targeting, and stronger feed visibility.
Google launches natural language Developer Assistant for Google Ads API
Google’s new Developer Assistant lets advertisers and developers use plain language to generate, run, and export Google Ads API queries.
Instagram’s new ‘Your Algorithm’ tool could boost discovery for brands
The new Instagram feature reveals what the algorithm thinks you like and lets you adjust it, reshaping how content gets recommended on Reels.
Google rolling out Preferred Sources globally and announces Spotlighting subscriptions
Spotlighting subscriptions are coming to Gemini first and then AI Mode and AI Overviews within Google Search.
Google updates links in AI Mode and expands Web Guide test in all tab
Google AI Mode now has more useful inline links while Google's expanded Web Guide is faster and surfaces smarter, deeper results.
YouTube Shorts adds comments and creator links to ads
YouTube’s latest Shorts updates give advertisers more interactive, creator-driven tools to boost engagement and drive holiday conversions.
The truth about Google Ads recommendations (and auto-apply)
Understand how to use Google Ads recommendations so you can spot what helps, ignore what doesn’t, and keep your account safe.
Google Discover now less aligned with search rankings
This seems like a change to what content Google prioritizes for the Google Discover feed.