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What you read here is written by our experienced in-house team, and subject matter experts from leading brands and agencies.
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Leveraging TikTok’s ad content to get valuable insights on top-performing products
Browse the tool for inspiration or to compare against your own campaigns.
Google Search remains the go-to news discovery platform
But a new survey finds that Google Search is less popular among younger consumers, with TikTok growing as a news source.
New LinkedIn feature to boost your content visibility
Coming soon: You will get to choose which type of content is shown first in the Activity section of your LinkedIn profile.
Microsoft Advertising unveils Lodging solutions, and adds 11 new Google import markets for Smart campaigns
The updates should provide improved campaign performance and the ability to reach a wider audience.
Google limits access to news content in Canada
Google confirmed this test will impact 4% of Canadians. It's similar to what Google did in Australia in 2021.
4 new Google Performance Max features are coming soon
The new features can help advertisers optimize their budget across channels in real-time and adapt to fast-changing consumer trends.
How Google continuous scroll has impacted organic traffic
Would continuous scroll on desktop increase the value of organic results on deeper pages? Here's what initial data revealed.
Google helpful content system can now impact Google Discover visibility
Google core updates and other algorithm updates impacted Discover, but now Google says the helpful content system does as well.
How to choose WordPress hosting
Learn how to find the right WordPress hosting, evaluate the providers in the market and identify the features your website needs.
5 ways AI is the future of SEO – and 5 ways SEOs still have job security
Here's a closer look at how AI is helping search marketers do their jobs faster and easier – and how it still has a long way to go.
Social media engagement hits a new low, except for TikTok
Organic engagement and traffic from social networks has been shrinking every year.
Musk gave engineers one week to make Twitter’s ad targeting work like Google
The chaos continues at Twitter with more layoffs, ridiculous deadlines, and uncertainty about the platform's future.
Google Search Console users and permissions management updated
Make sure to review user permissions and levels of access with this update.
3 ways to stay on top of PPC performance
A holistic monitoring plan is key to paid search success. Stay ahead with automated reports, custom dashboards and performance alerts.
New Microsoft Bing Chat rolling out to mobile devices with voice search
This begins to roll out to some users on Bing and Edge mobile apps on iOS and Android.
Microsoft explains how Bing AI Chat uses ChatGPT and Search with Prometheus
Company reveals details about how its Prometheus AI model makes Bing Chat so fast, current and impressive.
Google releases February 2023 product reviews update
This update brings new languages to the product reviews update including English, Spanish, German, French, Italian, Vietnamese, Indonesian, Russian, Dutch, Portuguese, and Polish.
Microsoft and NVIDIA announce a new partnership
The agreement was announced today at a Microsoft press conference in Brussels, Belgium.
Bing limits chat sessions as OpenAI founder says AI tools are ‘somewhat broken’
Following multiple reports of its chatbot getting confused, Microsoft caps how many questions users can ask per session and day.
Amazon’s share of seller revenue is now 50%
Recent changes, including higher fulfillment fees and mandatory advertising expenses, have resulted in increased costs for sellers.
Google Search Console adds daily bulk data exports to BigQuery
This will allow you to potentially do more analysis with your data in other platforms.
Meta is bringing the blue verification badge to Facebook and Instagram
Previously the blue checkmark was reserved for public figures such as lawmakers, actors, musicians, sports athletes and journalists.
Google warns against using 403 or 404 status codes for Googlebot crawl rate limiting
Instead, Google recommends you use Google Search Console's crawl rate feature.
Report: Google sharing Chrome iOS search revenue with Apple
UK's Competition and Markets Authority is concerned about this previously undisclosed revenue sharing arrangement between Apple and Google.
Bing AI chat needs to stop sourcing the Bing search results
Search engines should not show search results as answers
The big concern for publishers is when AI becomes the journalist
Content creators may need to entertain and maybe Google should add a new E to E-E-A-T.
How the YouTube algorithm works: What marketers need to know
This guide will help you get the most out of YouTube, understand the platform's algorithm and gain visibility for your best videos.
Susan Wojcicki, the CEO of YouTube, is stepping down
Susan Wojcicki has been with Google since its infancy, in fact, the first Google offices were out of her garage.
Googlers urged to help improve Bard, its AI chatbot
Google has provided a list of dos and don'ts to its employees on how to test and fix bad responses from the generative AI chatbot, Bard.
Ads for cannabis are now allowed on Twitter
Twitter stated in a blog post that they have "high expectations" for the impact that this change will have on the cannabis industry.
Microsoft: Searchers happy with Bing’s AI-powered results despite technical glitches
71% gave thumbs up to the results in the new Bing. But Microsoft wants to make sure it gets better at providing timely information.
Bing’s new ChatGPT has multiple personalities
Gaslighting, memory loss, accidental racism, yep, sounds like AI.
Ex-Googler: Ad revenue is hiding Google’s fundamental problems
Ex-Google CEO Larry Page once warned that incrementalism leads to irrelevance. Is that what we're seeing now at Google?
3 questions SEOs are fielding in the wake of AI-powered search
As Google and Microsoft's race toward AI-powered search heats up, clients are trying to understand what the news means for their brands.
3 new Google Analytics 4 updates
Google announced the new updates today in their Analytics Help center.
New Bing is mind-blowingly fast and better than I expected
Indexing of new content on Microsoft’s new AI-powered Bing is fast, very fast. Here are some early thoughts on its indexing speed.
If your Google ads are disapproved, don’t panic just yet
Google says the issue has been identified and a fix is rolling out.
Understanding the key differences between the top video game ad networks and exchanges
The two distinct platforms allow publishers to monetize their game content and enable advertisers to reach their desired target audience.
Google is testing ways to allow Android apps to track you, but not really
The beta is the culmination of several years of work aimed at overhauling the online industry and making it more difficult for companies to exploit users' data.
How to create an effective Facebook advertising campaign in 2023
Learn what changes affect marketers in the Facebook ads platform, how to set up a winning campaign, and tips for testing your ads.