Google Business Profile
Search Engine Land is your definitive source for Google Business Profile news and content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data-driven insights to help you optimize your local search presence, work smarter, and make better decisions.
Why Google Business Profile matters for your strategy
Google Business Profile (GBP) is essential for businesses looking to attract local customers, improve their online visibility, and manage customer relationships effectively. With new features like AI-transcribed menu uploads, staying updated on GBP innovations can significantly impact your local SEO strategy. Whether you’re optimizing GBP listings, managing reviews, or utilizing advanced insights, this page offers tools and tips tailored to your business goals.
Our comprehensive coverage ensures you stay ahead of trends, such as new features for Google Business Profile, changes to local search algorithms, and actionable tips for maximizing the impact of your GBP; we break down what these changes mean for your local SEO strategy.
What you read here is written by our experienced in-house team, alongside subject matter experts from leading brands and agencies.
Explore strategies to improve your local visibility, manage customer interactions seamlessly, and improve your business’s reputation online
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Google says it values all local reviews, both positive and negative
Google has updated their help documents to say it finds a mix of reviews more trustworthy.
How marketers can adapt to Google’s local SEO changes
SEOs should prepare for the coming changes in local reviews, knowledge panels and mobile displays.
Google Maps will show price ranges for US restaurants
The company also announced an expansion of indoor directories, Pickup with Google Maps and Area Busyness trends.
Google’s local rebrand prompts SMB support amid antitrust lawsuits, says local SEO expert
If you work with SMBs and they received the notification, there's a chance they may be worried about how laws and resulting changes will affect their businesses.
Google adds Smart Bidding for store sales to optimize bids for offline transactions
With holiday shopping season in full swing, being able to better optimize campaigns for in-store shoppers means the opportunity to catch searchers when they're ready to buy.
Google My Business now known as Google Business Profile as Google migrates features to Maps and Search
Google is also rolling out more support for managing your business profile directly in Google Search and Maps.
Makes you miss the ‘Don’t be evil’ days; Tuesday’s daily brief
Plus, Facebook's aging user base and what it means for advertisers.
Facebook: Have you tried turning it off and on again; Tuesday’s daily brief
Plus, do you know the latest podcast lingo?
Boost your online reputation with your Google My Business ranking
In this live webinar, search experts share what people are looking for when searching businesses online.
E-commerce SEO guide: New documentation from Google
The new guide from Google gives e-commerce SEOs documentation they can take to clients and stakeholders to get their recommendations implemented.
Google rolls out ticket booking links, ‘Things to do’ ads and an eco-certified badge for hotels
Google’s new travel and leisure products are meant to help businesses bounce back after over a year and a half of disruption.
Google provides some reasons why it won’t use your HTML title tags; Monday’s daily brief
Plus, Instagram tests ‘Map Search’ and last-minute holiday shopping SEO tips.
Advertisers will now get more data in Google Ads… sort of; Friday’s daily brief
Plus, the conundrum of in-house career progression
Cleaning house: how Google and Yelp handle fake reviews; Tuesday’s daily brief
Plus, four tools to check for your title changes in SERPs
How Google and Yelp handle fake reviews and policy violations
A side-by-side analysis of Google and Yelp's respective approaches, policies and punitive measures.
Trends behind the Google title tag changes; Monday’s daily brief
Plus, submit a pitch to speak at SMX Next
Your AI and ML primer — and why it matters for search; Friday’s daily brief
Plus, the latest trends in local search: personalization and depth of content
Search marketers should remember their power in the Google-SEO relationship
Google’s search engine, as a business, relies on us (in both SEO and PPC) participating in its business model.
Is Google adjusting the FLoC strategy?; Friday’s daily brief
Plus, HTML success factors for SEO
Google rankings fluctuation, pages are dropping and reappearing in the index; Wednesday’s daily brief
Plus, structured data testing tool changes.
Hear me out: FLoC, but as a matchmaking service; Tuesday’s daily brief
And, how to maintain organic performance when merging multiple websites.
How do you plan for in-person consumer behavior and COVID at the same time?; Tuesday’s daily brief
Plus, Google’s math solver guidelines emphasize technical SEO and content accuracy.
Google’s back-to-school shopping tips for local merchants; Monday’s daily brief
And, should advertisers or platforms bear the burden of digital service taxes?
Google’s local ads tips for the back-to-school shopping season
More than 50% of North American back-to-school shoppers say they’ll check for in-store inventory online before heading to a store, according to Google.
Why did Google rank this site? Well, now they’ll tell you; Friday’s daily brief
Plus, how long does your site need to keep redirects?
Why search marketers don’t think a dedicated four-year degree is necessary; Thursday’s daily brief
And, PPC pros, say goodbye to the standalone Maximize conversions and Maximize conversion value strategies.
Would your job be easier or more difficult if Google wasn’t the dominant platform?; Thursday’s daily brief
And, we say goodbye to Twitter’s Fleets and Google Posts for knowledge panels.
Google Posts for verified knowledge panels are going away
On July 20, 2021 Google will discontinue Google Posts for knowledge panels. Google My Business Posts are not going away.
Creative ways to source content ideas from UGC for SEO
Uncover unique methods to find relevant topics that go beyond traditional keyword research tools.
Are all the Google algorithm updates too much to handle?; Wednesday’s daily brief
Also, Google talks about search rankings and spam prevention.
Sharing is caring; Wednesday’s daily brief
Plus, Broad Match Modifier goes away in July
Why did Google release all these updates together?; Tuesday’s daily brief
And, the search community mourns the loss of Russ Jones.
What’s the latest in search marketing? Monday’s daily brief
Plus, Google lets searchers know when results aren’t reliable
Google adjusts the timeline for third-party cookie deprecation; Friday’s daily brief
Plus, why thinking like a group isn’t so bad after all
Demonstrating E-A-T: Tactics to implement, and avoid, for greater search visibility
Lily Ray of Amsive Digital shares trends that are common among core update losers and the techniques she uses to help her clients bolster their E-A-T.
Can the industry’s biggest players win over privacy enthusiasts?; Thursday’s daily brief
Plus, Google’s June 23 spam update and Fred Vallaeys answers your top FLoC questions
Ready Player One? We might be closer to the OASIS than you think; Friday’s daily brief
Plus, missed SMX Advanced? Check out the keynote
Google expands GMB profile editing capabilities in Search and Maps
Google is also offering Pointy, a platform that enables local businesses to get their inventory discoverable online, for free to eligible businesses until September 30.
The 2021 SEO Periodic Table is here to help you achieve more visibility; Thursday’s daily brief
Plus, diners are returning to restaurants in record numbers and what that means for local businesses
Google My Business performance report adding driving direction requests and website visits
This is slowly rolling out, you might not see it show up yet in your Google My Business account.