Changing URLs for SEO reasons: When is it OK?
Google’s John Mueller warns not to change URLs for SEO reasons. Is he right? It depends, of course. Here are some exceptions.
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BigCommerce teams up with Snapchat for a new app
The new app enables U.S. merchants of all sizes to directly integrate their store and sync catalogs.
Snap partners with Amazon for new AR shopping experience
Amazon isn't new to AR shopping, but a partnership with Snap means access to a younger crowd, more comfortable with the tech.
How brands and agencies are reacting to Elon Musk’s radical changes at Twitter
As brand safety risks increase, some advertisers are waiting to see whether Twitter will be a respected platform or a free-for-all hellscape.
How to get the most out of the Google Search Console API using regex
Learn how to extract the maximum amount of data from the GSC API and filter difficult URLs using regular expressions.
Enterprise SEO agency vs. in-house SEO team: What to consider
It’s time to let go of the surface-level thinking of us vs. them. The answer depends on how fast you want to run.
7 tips for a holiday-ready social media strategy
Ensure your social posts cut through the noise during the holiday season. Maintain visibility and keep your audience engaged with these tips.
The ultimate recipe for writing SEO content
Approach good content as if you were in your kitchen ready to cook up a tasty dish.
Meta earns MRC accreditation for content-level brand safety on Facebook
Meta says they have made significant progress and investments into brand safety and suitability controls.
Webinar: Deliver consistent customer experiences and deeper engagement
Learn how to manage multiple websites to give your customers the best experiences.
Google adds Google Lens button to home page search box
Google rarely changes its desktop home page but today it did.
Google Search adds new coupons, side-by-side deals and price insights
Right before the holiday shopping season, Google added new search features to help searchers find deals.
Google is getting rid of similar audiences segments
Advertisers using similar audiences segments in their Google campaigns will have until August 2023 before they're gone forever.
How seasonality affects the SERPs and what it means for SEO
Assessing how the SERPs will change during these seasonal periods helps inform our SEO strategies to maintain brand visibility.
Microsoft credit card ads are now available globally, plus 11 other new product updates
Microsoft's 12 new products and updates for November, plus the launch of their Netflix ads partnership.
What is content marketing? Defining marketing’s present and future
Learn what content marketing means, why it's essential for businesses today, and the steps to take for implementing a content strategy.
Google introduces Ads Data Hub for Marketers and Measurement Partners
The cloud-based, privacy-first measurement solution is evolving into two different dedicated platforms.
Google’s 2010 and 2018 page speed algorithms were replaced by core web vitals
Yep, it is all about the Page Experience update and core web vitals when it comes to Google's ranking alogrithms.
3 new tools to measure Google app performance and privacy
The new solutions will be rolled out sometime next year, but advertisers can still take steps today to enhance conversion and reporting accuracy.