13 essential SEO skills you need to succeed
Critical thinking. Problem-solving. Persistence. These are just three critical SEO skills. Discover 10 more here.
More from Search Engine Land: Page 7
4 digital marketing pain points SMBs face today
Advertising hurdles SMBs face – and solutions to level up.
How to make the most of Performance Max this holiday shopping season
Just starting your Google Ads holiday strategy? Don't get left behind. Here's how to boost your PMax campaigns to drive holiday sales.
Google Ads podcast placement now available
In the US, YouTube is the second most frequently used service for consuming podcasts.
Licensed healthcare providers eligible to apply for new YouTube product features
Licensed healthcare providers can apply for access to the new features starting today.
Reddit is building an Ads API, first 4 partners announced
Reddit says the API is meant to elevate the Ads experience for their growing advertiser community.
GA4 gets new homepage experience, 5 new features
Google is also moving the Universal Analytics 360 properties’ sunset date from October 1, 2023 to July 1, 2024.
Crawl efficacy: How to level up crawl optimization
Crawl budget is a vanity metric. Your goal should be to guide Googlebot in crawling important URLs fast once they are published or updated.
Google Analytics v3 Search Console report query data restored
After about a month, Google has finally fixed the bug where query data was not showing in Universal Analytic's Search Console query report.
Drive more revenue now: Customer-focused strategies to boost conversion rates
Drive conversion rates so stellar, you’ll calculate them twice just to be sure.
Why agencies must be transparent with clients
Digital marketing is plagued with stories of poor communication. Here's why you shouldn't wait for clients to ask where their money is going.
YouTube trim video tool turns videos into 6-second bumper ads
The original tool was announced in 2019 as a way for advertisers to create fast, short-form videos.
Meta Q3 earnings: ad revenue declined 4%, but monthly users showing promise
Overall revenue for the company also decreased 4% YoY, but one area showing growth was new daily active users, up 2%.
Google API v12 released
The updated client libraries and code examples will be published next week.
3 new Google Performance Max features to plan campaigns, customize assets, and measure results
Get a head start testing these new features, but be wary of Google's advice to make changes "a few days leading up to peak holiday periods."
New Yelp Fusion feature integrates Mailchimp, Roadtrippers, Realtor.com, more
Yelp Fusion brings content to consumers with multiple new brand integrations.
How to excel in your current and future SEM roles
Flourishing in an SEM role is a balance of mindset, education, and development. Learn the building blocks for a long, successful SEM career.
How to make a Google Analytics 4 custom report in ~30 seconds
With Google Analytics 4 custom reports, you can build out exactly the views of data you need. Learn how to create one in less than a minute.
Microsoft FY23 Q1: LinkedIn up 17%, search and news revenue up 11%
Overall growth beat expectations, but the post-pandemic, uncertain economy results in a relatively bumpy FY23 Q1.
Google FY22 Q3 earnings: YouTube earnings down, ad revenue up, advertisers pulling back?
Earnings missed the mark for YouTube but showed slow growth for ads and other services.