Becoming a world-class PPC ad buyer: 8 key lessons
Master the art of profitable ad buying. Learn insider strategies to deliver high-performing campaigns consistently.
Master the art of profitable ad buying. Learn insider strategies to deliver high-performing campaigns consistently.
Expand your paid search strategy across TikTok, Pinterest, YouTube, Reddit and Instagram to reach more customers and build your pipeline.
Spreading Santorum drops on Google, plus: Bing artificially increases market share, local mobile search in apps, Susan Wojcicki and more.
YouTube Create can be used to edit Shorts or longer videos, add soundtracks, captions, and more, directly from your phone.
A group of 32 publishers in Europe filed the lawsuit, alleging Google's advertising practices have caused them financial losses.
The new report, which was available in Universal Analytics, is now located within the performance reporting section of your GA4 account.
Integrating SEO into your CX strategy can improve organic visibility and rankings. But don't let it overshadow user-centric design.
Should you replace Google's gtag.js with an open source alternative like walkerOS? Explore the use cases, benefits and potential drawbacks.
Google is offering advertisers increased insights and control over ad placement within the SPN, In light of a critical Adalytics report.
Take action now to ensure your personalized ads don't violate Google's updated policy.
There’s much more to gain than lose by embracing GPTBot. Explore three primary benefits of adopting OpenAI’s bot technology.
Lazy AI articles full of plagiarized text and generic writing can't compete with insightful, specific articles by real experts. Here’s why.
Essential questions to evaluate digital agencies on auditing, performance, team structure and capabilities during selection.
It is unclear if this was intentionally removed or if this is a bug that Google will fix soon.
Microsoft claims Google, which pays Apple up to $19 billion a year to be the default search engine on its products, blocked the sale.
A new report reveals key digital marketing trends, goals and pain points for SMBs in 2024.
Leverage AI like ChatGPT to generate more human-sounding long-form content. Refine prompts with details to produce engaging articles.
Discover advanced SEO techniques for video content, including self-hosting versus YouTube embedding and fool-proof indexing checks.
Here's a complete history of the Google Panda Update, its impact on search results, and its lasting legacy on SEO.
Google claims the U.S. Government is trying to penalize it for being successful in a post-trial brief submitted to a DC Judge.
We ask Search Engine Land's SearchBot how to carry out an effective technical SEO audit.
Google Ads is working on a fix to prevent businesses from appearing in search results for their competitors' names.
The platform released a new guide outlining five key steps to take right now to maximize performance in the privacy-first era.
Website migrations often involve painstaking redirect mapping, but AI can help. Here's a walkthrough of the process to help you save time.
Master project management for in-house SEO teams and navigate the never-ending flow of SEO projects while supporting broader business goals.
Google's Search Generative Experience presence is growing in industries and new countries. Here's what the latest SGE activity signals.
The updated Google Ads offers new capabilities and features to help track campaign performance more efficiently.
The feature will be introduced to eight new markets in the coming weeks.
When setting up a new campaign in Google Ads, you may notice that the PMax card is not only bigger but also has a new 'recently used' label.
GA4 is introducing two dedicated spaces – one for marketers to track and analyze campaigns, and another for behavioral insights.
Advertisers can use the new features to enhance the quality of ad creatives and improve the optimization.
Reddit's Google Search visibility has exploded in recent months. Now the companies have struck a content licensing deal. Coincidence?
Navigate the dos and don'ts of link building today. Maximize your website's potential with effective backlinking practices.
Learn when to let Google's algorithms determine location targeting vs. setting specific geo-targets based on key considerations.
Viewers of the six-part show can use an on-screen QR code to access a Pinterest board featuring shoppable Pins.
It's always easy to blame Google when your content doesn't rank. But maybe – just maybe – the problem isn't Google. It's you.
Backdrop lets creators experiment with backgrounds, while 'Get Orders' is a simple, cost-effective way to boost sales.
Advertisers are concerned that the pop-up notifications within Gmail could cause confusion among their clients.
Discover how strategically integrating SEO into multichannel marketing builds brand visibility and delivers a seamless customer experience.
Explore useful ChatGPT plugins available in the new GPT Store, designed for SEO tasks like content optimization, keyword analysis, and more.