If you are not seeing traffic from Google for new content you published, you are not alone.
The new feature is aimed at allowing advertisers to dynamically change ads aimed at multiple audiences and demographics.
The partnership was announced today as part of Netflix's strategy to drive revenue and offer a lower-cost streaming tier.
Bounce rate's back, alright! Three new GA4 metrics are giving advertisers a bit of nostalgia for the good old days of Universal Analytics.
Advertisers will be able to report on Google Analytics 4 behavioral data across web and app in Google Ad Manager Analytics reports.