SearchCap: Bing Menus, Google Smart Goals & Yahoo Japan

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google Launches Smart Goals For Advertisers That Don’t Have Conversion Tracking
  Dec 10, 2015 by Ginny Marvin

  Smart Goals harness aggregated conversion data from Google Analytics-enabled sites for advertisers that don’t have another way to track and optimize for conversions.

• Bing’s New “Menu Favorites” Feature Recommends Dishes Based On User Reviews
  Dec 10, 2015 by Amy Gesenhues

  Local restaurant listings within the Bing app now include a “Menu favorites” section with top-rated menu items.

• Marketer’s Guide: SEO Software Platforms
  Dec 10, 2015 by Digital Marketing Depot

  With hundreds, thousands, tens of thousands, and even millions of pages, sites and keywords to manage and optimize, enterprise SEO has become increasingly complicated and time-consuming. Using an enterprise SEO software platform can increase efficiency and productivity while reducing the time and errors involved in managing organic search campaigns. If you are considering licensing an […]

• RLSA Vs. Customer Match In AdWords: Similar But Different
  Dec 10, 2015 by Andy Taylor

  How does AdWords’ new Customer Match product compare to Remarketing Lists for Search Ads (RLSA)? Columnist Andy Taylor explores.

• Is Google’s Search Market Share Actually Dropping?
  Dec 10, 2015 by Eli Schwartz

  In a followup to his 2014 survey, contributor Eli Schwartz shares his data on search engine market share and looks at how it’s changing over time.

• Japan Courts Order Removal Of Criminal Activity From Search As Privacy Violation
  Dec 10, 2015 by Greg Sterling

  Suggesting that there may soon be a European-style “Right to be Forgotten” in Japan, two Japanese courts recently ordered Yahoo Japan and Google to remove indexed reports of criminal activity under the theory that individual privacy rights were being violated. The cases were discussed in the Japan Times. Courts in Sapporo and Tokyo essentially arrived […]

• San Francisco Advertising Agencies Targeting | Psychographic Hot House
  Dec 10, 2015 by Sponsored Content: aimClear

  There are any number of reasons one might market to marketers. Perhaps you offer a symbiotic service and seek agency partners or investors. Ad agencies can be fertile territory. Advertising agencies and marketers: Subscribe to publications. Buy conference passes. Purchase apps. License software. And MUCH more. Maybe you’re even an AdWords professional, creative strategist, social […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• US Digital Advertising Revenues Hit $15 Billion For Another Record Quarter [IAB]
• Marketing Relationship Platform BuzzStream Unveils Search Engine For Influencers
• Data Analytics Self-Assessment And Guide
• Facebook’s Cost Per 10-Second Video View Ad Option Is Now Available Globally
• Exclusive: Twitter’s Richard Alfonsi Talks Direct Response Advertising Growth Efforts
• Six Steps To AdWords Conversion Tracking Bliss
• Facebook Makes Another Accommodation For People With Slower Connections
• New Insights: The Consumer Journey For Electronics
• How Personalization Made Email Marketing Cool Again
• YouTube’s New Trending Tab Shows Videos As They Go Viral
• YouTube Rewinds With Its Biggest Creators & Shares The Most Viral Videos Of 2015
• A Data-Driven Approach To Customer Retention
• To Buy Or Not To Buy: When “Quick And Simple” Is Just A Lie
• Advertisers Can Now Tap Into The Total Twitter Audience As Promoted Tweets Will Be Served To Logged Out Visitors
• MarTech Today: Yahoo’s Spin-Off, Oracle’s Responsys & AMP’s Momentum
• Mobile Attribution Platform AppsFlyer Unleashes Really Real-Time Reporting On App Installs
• Facebook’s Year In Review Is Heavy On Heavy News

Search News From Around The Web:

Local & Maps

• Apple adds Maps support to 8 Flyover destinations in the U.S., Mexico and Europe, appleinsider.com

Searching

• AMP Project’s fast mobile pages coming to Google Search, Inside Search
• Bing Testing New Smaller Brand Organic / Local Pack Hybrid, thesempost.com
• Find All Wolfram News in One Place, Wolfram|Alpha Blog

SEO

• Answers to Common Questions About New Domain Name Endings, Google and Your Business
• Google: Be Patient When Removing 301 Redirects, Search Engine Roundtable
• How to Hire an SEO Expert: Interview Questions and Answers, Renegade Search
• What Microsoft Edge Means for SEOs, Moz
• Yoast SEO Import & Export features, Yoast

SEM / Paid Search

• 3 Steps For Troubleshooting Conversion Tracking, PPC Hero
• Four Things You Should Know About AdWords Location Targeting for Search, RKG Blog
• How Creating a Successful PPC Campaign Is Like Brewing a Good Beer, semrush.com
• How to set a PPC budget – 101, Portent
• The Art Of Relationship Selling In PPC, PPC Hero