YouTube video planning and outlining guide
A complete guide to planning, outlining and scripting before you shoot.
Topic: YouTube
Audience retention: How to keep video viewers hooked
A complete guide to Audience Retention. Learn what it is, why it’s important, and how to maximize it.
YouTube watermark: An essential guide
How to make a Branding Watermark that turns viewers into subscribers (includes a ton of real-life examples).
Most followed accounts on social media (Instagram, X, YouTube & TikTok)
See the latest data on the most followed accounts on social media, including a breakdown by specific platform.
Google algorithm changes blamed for 50% traffic drop to news site the Sun
The legacy media brand is shifting focus from reach metrics to engagement, such as YouTube watch time.
YouTube trends report reveals 7 significant shifts
Find out how YouTube’s massive user base and creator-driven trends are reshaping the landscape of digital marketing and pop culture.
Future of AI in content marketing: Key trends and 7 predictions
Stay ahead in content marketing by exploring AI trends and expert predictions that reveal how technology is reshaping audience engagement.
Editor’s note: Congratulations, Barry Schwartz, Search Personality of the Year
Search Engine Land's own receives a well-deserved honor.
SearchCap: Bing Menus, Google Smart Goals & Yahoo Japan
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Launches Smart Goals For Advertisers That Don’t Have Conversion TrackingDec 10, 2015 by Ginny Marvin Smart Goals harness aggregated conversion data from Google Analytics-enabled sites for advertisers that don’t have […]
2015 US Search Award Winners Announced
22 firms and individuals recognized for their accomplishments in search engine marketing
Last Call For Search Marketing Stars: Why You Should Enter The Search Engine Land Awards!
Get your entries in this week for your SEO and SEM efforts. We want to recognize the best in search marketing!
Ask The SEOs At #SMX Advanced
Contributor Jenny Halasz recaps highlights from the "Ask The SEOs" session at SMX Advanced 2015, where veteran SEOs answered questions about search engine optimization.
Duane Forrester, Bing’s Long-Time Webmaster Outreach Manager, Loses Job In Microsoft Layoffs
Duane Forrester, the senior product manager in charge of webmaster outreach for Bing, has lost his job as part of the recently announced layoffs at Microsoft. The move leaves Bing without one of its longest-serving and recognizable faces to the SEO and publisher community. Forrester posted the news on his blog today, saying he’s not […]
U.S. Search Award Winners Announced
The second-annual U.S. Search Awards were handed out last night during Pubcon Las Vegas. The awards were presented to agencies and individuals for outstanding achievements in the US search and digital marketing industries. Entries were judged by a panel of search industry experts such as David Szetela, CEO of FMB Media, Anne Kennedy, Managing Partner […]
2014 US Search Awards Now Accepting Entries
The US Search Awards are now accepting entries for this year’s awards ceremony scheduled on October 8 in conjunction with Pubcon in Las Vegas. Recognizing US based organizations, agencies and individuals doing search and digital marketing, this is the second annual US Search Awards ceremony. The event will include 20 different award categories, ranging from […]
US Search Awards Names Search Engine Land Best Blog Of 2013
Last night, Search Engine Land had the honor of being named Best Blog of 2013 by the US Search Awards during the first annual search awards event hosted in Las Vegas. The ceremony was held in association with PubCon and recognized leading organizations, agencies and individuals in the search industry. With more than 22 different […]
2013 Search Awards Comes To The US With Nominations Open Through July 19
The 2013 US Search Awards are now accepting nominations from organizations, agencies and individuals for search campaigns conducted in the US. The awards include 22 different categories, along with a Grand Prix prize which will be awarded to the best entry among the 22 categories. The deadline for entries is July 19, with the shortlist […]
The Short Cutts: Matt Cutts SEO Videos With Quick Questions & Answers
Google has published over 500 videos on the Webmaster Help YouTube Channel, most of those videos features Matt Cutts answering quick SEO related questions. Sometimes you want the quick answer from Matt Cutts and sorting through hundreds of videos with the average length of two to five minutes can take a while. That is where […]
The Art & Science Of Storytelling As Told By Journalists
As SEO becomes more about good content and outreach becomes more about relationship building, the gap between link building and journalism continues to shrink. Where once I cursed my journalist background (because of the lack of job opportunities it brought me), I now adore it because it’s taught me how to tell great stories. Storytelling […]
Google: 1% Of Searches Affected By Site Speed Ranking Factors
In a recent video posted on the Google Webmaster Central YouTube Channel, Matt Cutts answered the question How does Google determine page speed? In his answer, he said approximately 1 out of 100 searches are affected by the site speed ranking factor. Cutts said, 1 out of 100 searches done on Google are affected by […]
Newspaper-Inspired Facebook Layout Will Deliver More Interesting Stories & A Real-Time Ticker
In a move that shouldn’t surprise anyone, Facebook is re-organizing users’ homepages. The new look homepage will allow users to “see the things they’re most interested in.” The main elements that will power the new layout are, the revamped Friend Lists, the new Subscribe button, and a real-time ticker. One notable change is that the […]
Google Promotes Goggles As Aid To Traditional Marketing
Google is busy using product search and local search to build bridges between online research and offline transactions. Now with its visual search app, Goggles, the company is trying to promote the idea that marketers can use it to connect traditional media (e.g., print or outdoor ads) to “immersive” and dynamic online experiences. This is […]
Yahoo Loses (Or Ousts) CIO But Levinsohn Mitigates
AllThingsD, which has been reporting nearly every executive-level departure at Yahoo for the past two years, now says that CIO Michael Kirwan is leaving. Was he forced out or did he voluntarily leave? How many licks does it take to get to the Tootsie Roll center of a Tootsie Pop? The world may never know. […]
B2B Blogging: Your “Social Media Boomerang”
In a previous article, I discussed why every business should embrace blogging. I mentioned the concept of a “Social Media Boomerang” and now would like to expand on this topic and explain why it’s the secret sauce to every successful B2B blog. Consider your business’s website for a moment. In your effort to optimize your […]
Bing Paparazzi Photos
Opening remarks by Yusef Medhi: Part II of the Bing Entertainment event set up for discussion session about the future of entertainment in search with Hollywood hitters: Joseph Gordon Leavitt & Kathryn Bigelow share their thoughts: [youtube]https://www.youtube.com/watch?v=ojk2xzS2cq4[/youtube]
Search Biz: Google Vs. Viacom, Pakistan Vs. Facebook, Google Vs. US, Apple Vs. Google & The Russians Are Coming!
It’s been a little while since we’ve done a Search Biz column. So it’s time to dust off the old snark machine and get right into it. First up there’s a very entertaining post on some new, unsealed records from the YouTube-Viacom litigation featuring a range of colorful expletives as both sides insult one another […]
SearchCap: The Day In Search, April 29, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Last Call For Speakers For SMX Advanced We’ve got the agenda for SMX Advanced mostly finalized, still have a few openings. Interested in speaking? Here are the sessions where we’re still […]
How Google & Yahoo Make Money Off A Twitter Typo Domain
Like many people, I misspelled a domain name today when I was trying to visit a web site. I typed Twiter.com (with one T) rather than Twitter.com. I wasn’t surprised to land on a site with ads, as is common when entering typos. I was surprised that both Google and Yahoo were making money off […]
I Vant To Suck Your Bing
Here’s a post for a relatively slow Friday afternoon: two ads for Bing that vaguely tie in with Halloween. Halloween is generally speaking a children’s holiday. So first comes a “Bing Goes the Internet” video featuring elementary school children. Years from now this may qualify as a pop-culture nostalgia moment: [youtube]https://www.youtube.com/watch?v=EaFY7hVxjek[/youtube] And then a more […]
SearchCap: The Day In Search, October 9, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Dissecting The AP & Murdoch Speeches Against Those Internet News Thieves Associated Press president Tom Curley and News Corp CEO Rupert Murdoch both made speeches yesterday in China that are being […]
SearchCap: The Day In Search, February 24, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
SearchCap: The Day In Search, February 23, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Business Opportunities For Video News Archives
We are about to lose one of our most valuable national treasures: The news archive. Most experts recommend that tapes be converted to digital format within 5 to 10 years of being recorded and estimate the shelf life of magnetic tape at 15 years, perhaps longer if stored at a constant 21 degrees Celsius and 40% […]
YouTube Adds “Jump To Time Segment” Deep Links & Customizable Home Page
YouTube had added a couple new things over the weekend. The more exciting feature is that you can now link to a starting point within a YouTube video. The other feature is that you can now customize the YouTube home page, based on your preferences.
SearchCap: The Day In Search, April 7, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
SearchCap: The Day In Search, August 29, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Forecast: Internet Expected To Exceed All Other Ad Media By 2011
Private equity and investment firm Veronis Suhler Stevenson (VSS) put out a new ad spending forecast, covered in MediaPost and the Financial Times. Driven by audience migration, the US Internet is anticipated to capture $61.98 billion and become the top ad medium in 2011. Traditional media will show slow, low single-digit growth while alternative media […]
SearchCap: The Day In Search, July 25, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
MySpace TV To Compete With Google’s YouTube
MySpace, Chasing YouTube, Upgrades Its Offerings from the New York Times reports that MySpace will be launching MySpace TV tomorrow, to better compete against Google’s YouTube. MySpace TV will be an independent site and will not require a user to have a MySpace ID. There will be integration between MySpace and MySpace TV, enabling MySpace […]
UTube Monetizes Mistaken YouTube Traffic
Philipp Lenssen takes a look at how UTube changed their approach on their suit against YouTube. Philipp notes that when you arrive at UTube.com you now see a search box with suggested search terms below the box. When you search or click on the suggested search terms you are taken to ads by SearchFeed. In […]