Why GEO is a reputation problem
Most GEO tactics don’t move the needle. Learn how brand positioning, category alignment, and third-party signals shape AI visibility.
Topic: Eli Schwartz
How to build an enterprise SEO strategy that actually gets buy-in
Want leadership to act on your strategy? Start with the right narrative, align to enterprise goals, and prove value early.
What 75 SEO thought leaders reveal about volatility in the GEO debate [Research]
AI search sentiment is positive, but consistency isn’t. Data shows why volatility – not acronyms – is the real risk.
4 SEO tips to boost click-through rate
High rankings don’t guarantee traffic. Optimize your metadata, use psychological triggers, and leverage data for more clicks.
Was Google’s document ‘leak’ a strategic move? An SEO theory
What if the Google document "leak" was intentional? Here’s why it might have been purposefully shared with industry experts.
7 strategies to maximize your AI-powered search market share
Navigate the new frontier of AI-powered search and equip your brand with essential strategies to thrive today and beyond.
Share of search: The SEO metric you can’t ignore
Unlock the true potential of SEO with share of search. Learn why this metric matters and the role of brand search in proving SEO's value.
How your approach to content needs to change: People, process and technology
The dynamics of content optimization in the age of AI and evolving user preferences, and how to balance AI assistance with human creativity.
SEO product manager vs. SEO manager: What’s the difference?
Learn the different expectations between these two roles and how each is designed to operate within large organizations.
Why SEO should be a product
Treating search engine optimization as a product means dedicating ample resources to growing organic traffic and revenue. Learn more here.
This day in search marketing history: January 30
Jumpshot shuts down, plus: Google publishes featured snippet guide, Universal Search expands, local reviews in Google search and more.
How to build an enterprise SEO team
Not sure how to build an enterprise SEO team? Learn from 25 enterprise SEO experts on how to create your enterprise SEO org chart.
10 SEO experts share their favorite interview questions
Hiring for SEO roles? Asking these questions can help you separate the pretenders from the contenders during interviews.
Why SEO is a great investment, not just a cost
SEO, unlike SEM, is not an immediate growth channel. But with the right investment, big results will happen over time.
Why are in-house SEOs looking for new jobs?; Friday’s daily brief
Plus, is pinning the solution to control RSAs?
Trends behind the Google title tag changes; Monday’s daily brief
Plus, submit a pitch to speak at SMX Next
The shifting sands of SERPs; Tuesday’s daily brief
And, why you should consider non-Google advertising.
Would you have pursued a four-year degree in PPC or SEO?; Tuesday’s daily brief
And, the Marketoonist provides some perspective on what consumers really care about.
Changes to Videos ads, plus Google and the UK; Monday’s daily brief
And why algorithm updates shouldn’t shake you
Video: Eli Schwartz on Google Panda gutting a site’s traffic
We also talked about enterprise SEO and what to expect when working with large companies on SEO.
SearchCap: Survey for agencies, Cortana app update, Bing Ads headlines, more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Help us understand how digital agencies are evolving: Take our survey Nov 15, 2018 by Ginny Marvin If you work at a digital agency, we want to hear from you. Getting […]
SearchCap: Google donate in search, Google Doodle & SEO SWOT
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: SEO SWOT Analysis: Focus your efforts in areas that deliver resultsNov 29, 2017 by Marcus Miller Wondering where to start with your SEO strategy? Columnist Marcus Miller explains how to identify […]
SearchCap: Google percentage ratings, PPC & Asia
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google testing ratings percentage instead of yellow ratings stars in text adsJul 11, 2016 by Ginny Marvin Attention-grabbing yellow is replaced with a light gray font. 3 common mistakes made in […]
SearchCap: Bing Menus, Google Smart Goals & Yahoo Japan
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Launches Smart Goals For Advertisers That Don’t Have Conversion TrackingDec 10, 2015 by Ginny Marvin Smart Goals harness aggregated conversion data from Google Analytics-enabled sites for advertisers that don’t have […]
SearchCap: Bing’s Awesome “Super Bowl” Search Results, Splunk For SEO & Google Analytics New Word Count Query
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Search “Super Bowl” & See The Best Search Results Page Bing Has Ever Had Bing’s search results include original content and almost anything a fan would need to know before the […]
SearchCap: Google Rolls Out Pirate Update, Bing Adds MCC, Video Games In Knowledge Graph
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Reports: Google Pirate Update Has Rolled Out This Week Last week, we reported that Google will be pushing out an update to the Google Pirate Update in the upcoming weeks. It […]
Google Running Feedback Experiment That’s Similar To Human Quality Rater Test
Google has long asked searchers to provide feedback on the quality of its search results, and often runs a number of tests aimed at encouraging such feedback. The latest such experiment, which seems to have been live for at least a month or so, is a bit different because it asks searchers for feedback only […]