SearchCap: Google black & blue links, voice search tracking & Bing Twitter results

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google widely testing the title links in black, instead of the traditional blue hyperlink color
  May 9, 2016 by Barry Schwartz

  Google testing going from blue hyperlinks to black hyperlinks, and searchers don’t seem to be happy with the change.

• Voice search reporting coming to Google Search Console’s Search Analytics report
  May 9, 2016 by Barry Schwartz

  Google may bring voice query reporting to the Google Search Console’s Search Analytics report; when is unclear.

• Bing confirms testing Twitter results in search results listings
  May 9, 2016 by Barry Schwartz

  Bing is testing a partnership with Twitter to show tweets in their search results listing pages, similar to how Google displays them.

• AdWords Express now shows Google Analytics goal results
  May 9, 2016 by Ginny Marvin

  Small businesses can see how their ads convert from the AdWords Express dashboard.

• Act now: SMX Advanced early bird rates expire next week
  May 9, 2016 by Search Engine Land

  Nearly 75% of the tickets for Search Engine Land’s SMX Advanced are sold and rates increase next week. Don’t miss your only opportunity this year to attend this unique event experience, which has sold out each of the last 10 years! Register now and save $400 off on-site rates. Here’s what you get: Tactic-rich and fast-paced sessions […]

• How to effectively prioritize and amplify SEO content
  May 9, 2016 by Winston Burton

  We all know that high-quality content is crucial for SEO, and columnist Winston Burton discusses how to prioritize content creation and promotion efforts.

• The SEO industry is worth $65 billion; will it ever stop growing?
  May 9, 2016 by Jayson DeMers

  SEO spend has been steadily growing since the early days of search engines, but is there an end in sight? Columnist Jayson DeMers looks at what factors might impact the growth of SEO in the near future.

• Google News adds local source tag to expandable news box to promote major local news stories
  May 9, 2016 by Barry Schwartz

  With expanded local source tag support, local news is now more important to Google.

• What day is Mother’s Day 2016? Today’s Google Doodle leads to a direct answer
  May 8, 2016 by Amy Gesenhues

  Doodler Sophia Diao says today’s Mother’s Day doodle, “…harkens back to a time in my youth when following Mom around was all I knew.”

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Survey: URL schemes for deep links increasing in retailer apps
• Global SEO: A huge opportunity + 5 tips for success
• [VIDEO] Marketing Land Live #12: The trouble with bots, YouTube at NewFronts & more
• The 7 deadly sins of content marketers
• Agency Magna Global ups YouTube spend by 5x, stealing from TV budget
• Changing domain names in 2016: 10 easily overlooked steps that can save SEO
• Software dev firm Clearcode launches security-minded DMP
• The loyalty funnel: 3 KPIs for measuring customer retention
• MarTech Today: Add-On adds ABM, avoiding data fatigue & updates to Google My Business API
• MarTech Europe 2016 call for speakers is now open

Search News From Around The Web:

Industry

• Can one Googler match Matt Cutts’ Twitter influence?, Majestic Blog

Local & Maps

• Apple Maps directions take to Regional Transit in Sacramento, appleinsider.com
• Why there are stripes in the snow on Greenland, Google Earth Blog

Link Building

• Link building is hard. Get over it., Branded3

Searching

• Bing Search Results Riddled With Fake Bitcoin Wallet Providers, newsbtc.com
• Google Displaying Reddit Search Carousel, Search Engine Roundtable

SEO

• How Nordstrom bested Zappos on Google, sistrix.com
• Can you recover lost search rankings after a botched website redesign or CMS migration? Yes, but time matters., www.gsqi.com
• Google Fixed App Indexing Bug With SDK For iOS Drains Battery In Stand By, Search Engine Roundtable
• Google Search Console: a complete overview, Search Engine Watch
• Image SEO, Learn to Optimize your Website Images Now, Ignite Visibility
• Matt Haughey when Google update hurt MetaFilter, Business Insider

SEM / Paid Search

• Begin migrating from Flash to HTML5 ads before June 30th, Google Ads Developer Blog
• Bing Shopping Campaigns arrives in Germany, Bing Ads Blog
• Building Successful PPC: Understanding Campaign Settings, Portent
• How To Measure Sitelink Extensions Performance, PPC Hero