SearchCap: Google CPC Declines, Microsoft Cortana & Bing In Chrome

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Microsoft Bing Now Added To Google Chrome New Tab Page
  Microsoft’s search engine, Bing, is now an option within Google’s Chrome new tab page screens. Prior, if you changed your default search provider in Chrome, the new tab page would still show Google has the search option. It would change the search provider in the URL/omnibox area but it would not replace Google from the […]
• New Search Engine Indexeus Exposes Hackers, Data Breaches
  A new search engine called Indexeus sought to expose hackers and their exploits unless they “donated” $1 for every record that they wanted to conceal from public view. In response to the claim that this is extortion, Portuguese founder Jason Relinquo says the aim of Indexeus wasn’t blackmail but to expose security risks and data vulnerabilities. […]
• SMX East Super Early Bird Rates Expire Friday – Register Now & Save $300
  Struggling to keep up with algorithm updates named after exotic animals? Could automating paid search campaigns be your get out of Excel-hell-free card? Attend Search Marketing Expo – SMX East, Sept. 30 – Oct.2 in NYC, and learn the latest SEO, paid search advertising and conversion-driving tactics. SMX East is the world’s largest search engine […]
• A Review Handout Alternative: Try P&P To Get More Local Reviews
  Everyone knows how important reviews are — they factor in to the local algorithm and they play a huge part in click-throughs and building trust. Good reviews can make you, and bad reviews can break you… so businesses do everything they can to get positive reviews. Since Google doesn’t allow on-site reviews, we have to […]
• Assessing Hummingbird’s Impact On Search — 10 Months Later
  On September 26, 2013, Google let slip that it had updated its overall search platform, which they referred to as “Hummingbird.” In this post, I am going to take a look back at the past year to see what impact Hummingbird may have had. One of my goals with this post is to help dispel […]
• It Will Take “Act Of God” For Relcy To Win In Mobile Search
  Last week TechCrunch profiled a “stealth” startup called Relcy, which is seeking to build a “native” search engine for mobile. The post mentions the company has raised $9 million in funding so far. In an interview with the site, founder Rohit Satapathy says his company is developing a “PageRank” style approach to mobile search but […]
• Life With Cortana, Microsoft’s Predictive Search Challenger To Google Now & Siri
  Microsoft’s new predictive search agent Cortana is finally becoming available to the general public. How does it compare to longstanding champion Google Now? After months of using them both, it’s no contest. Google Now easily wins, in my daily life. But Cortana does gives Microsoft an important foundation in the predictive search space and puts […]
• Google Maps Search Results Now With A Scroll Bar
  Google has quietly changed the search results interface within Google Maps to show more listings via a scrollable search box. You can now scroll through the first ten or so local search results when you conduct a search in the Google Maps search box. Here is an example: This new feature launched sometime over the […]
• Why Google’s Reported CPC Declines Can’t Tell The Story Of “A Mobile Advertising Problem”
  It’s still happening. Google reported on Thursday that the average cost-per-click (CPC) was down again in Q2 from the prior year, marking the eleventh consecutive quarter in which the average CPC fell year-over-year. Some analysts and news outlets have been pointing to this as evidence of Google’s “mobile problem” — the problem Enhanced Campaigns was […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Facebook Save — A New Read-It-Later Option For Facebook Posts & Pages
• Maybe Google Doesn’t Have A Mobile Ads Problem After All
• Coffee Bean Debuts New #PurpleStrawCam Instagram Filter
• SMX East Super Early Bird Rates Expire Friday – Register Now & Save $300
• Tracking Intent Data Across Channels For B2B Marketers
• Full Twitter Direct Message History Will Soon Be Available Via Mobile Apps

Search News From Around The Web:

Industry

• Meet Bing Offers Card-Linked: A Simpler Way to Save, Bing Search Blog
• SearchBrothers – SEO Advice you can trust!, Marcus Tandler

Link Building

• 4 Killer Outreach Techniques to Earn Links, ISOOSI Blog
• How to Get a Footer Link from SoundCloud.com (And Why I’m Continuing with “Dark SEO”), ViperChill
• Link Quality vs. Quantity: Why Quality Always Wins, Renegade Search

Searching

• Through the Google lens: search trends July 11-17, Official Google Blog
• Real world exploitation of a misconfigured crossdomain.xml – Bing.com, SethSec

SEO

• Google Algorithm Change Whacks Naked Capitalism, naked capitalism
• Google’s John Mueller On Effects Of Duplicate Content, Search Engine Roundtable
• Google: Knowledge Graph Should Not Be Branded Results, Search Engine Roundtable
• It Just So Happens That Press Release SEO is Only MOSTLY Dead, The SEM Post
• Revisting the HillTop Algo: AuthorRank Lives!, CanuckSEO

SEM / Paid Search

• 4 Steps to Back To School Success, PPC Hero
• Preserving and renewing your AdWords scripts, Google Ads Developer Blog
• Take Advantage of AdWords Audiences With RLSA Campaigns, PPC Hero

Search Marketing

• Calculating Estimated ROI for a Specific Site & Body of Keywords, Moz