Ecommerce marketing strategies to boost sales
Learn top ecommerce marketing tactics—from SEO to social ads—that drive traffic, increase conversions, and grow your online store in 2025 and beyond.
Topic: Starbucks
Hyper-personalization in PPC: Using data to deliver tailored ad experiences
Discover the role, benefits and best practices of data in hyper-personalization – plus some real world examples.
How to boost audience engagement: Top strategies and techniques
Unlock audience engagement strategies, including personalized rewards, progress tracking, interactive content and fostering brand communities.
Boosting search conversions: 5 behavioral strategies to test
Are you getting the most out of your traffic? Optimize your website for conversions with these five behavioral nudges.
Is your brand guilty of greenwashing in your Google Ads?
Monitor your Google Ads account for greenwashing claims and ensure your messaging aligns with your brand's environmental efforts.
Content mapping: Who, what, where, when, why and how
Start content mapping and create amazing customer experiences that lead to results. Here's everything you need to know about content maps.
How to create brand style guidelines and why you need them
If you want consistency in your brand content and presence, you need to create brand style guidelines. This guide will explain how.
This day in search marketing history: February 17
Microsoft introduces the Bing Network, plus: Standard Shopping campaigns, Google Panda eats Demand Media, Google Social Search and more.
This day in search marketing history: January 15
Facebook Graph Search launches, plus: brand profiles in Google knowledge panels, Rand Fishkin's last day at Moz, and more.
Concrete steps marketers should take now to get ready for CA’s CPRA in 2023
The California Privacy Rights and Enforcement Act won't take effect for two more years, but don't wait to prepare.
Yelp introduces new ‘business accused of racist behavior’ consumer alert
Well-intentioned initiative might be problematic in some cases.
Social Shorts: Twitter ad engagement drops, Snap Minis launch, more brands pause Facebook Ads
Twitter ad engagement suffers. Snapchat user gains slow We’re starting to get a clearer picture of how the pandemic affected social platforms last quarter. This week, even as monetizable daily active users increased by a whopping 34% to 186 million, Twitter reported ad revenue fell by 23% year-over-year to $562 million in Q2 (total revenue […]
Facebook Ads boycott: What will be the measure of success?
Claiming the advertiser boycott as a success or failure won't likely be clear cut.
Updated: The brands boycotting Facebook and Zuckerberg’s response
Coke, Honda, Verizon, Starbucks, Unilever, Pepsi and numerous others are pausing social media and backing Stop Hate for Profit.
A story of a loyalty app: How mobile applications can keep improving your customer experience
The key to exceeding your customers' expectations is in their hands.
Study: Brands are failing voice search optimization in 3 key areas
Brands had limited or non-existent review-response strategies, failed to optimize for unbranded keywords and didn't do enough local-social posting.
Google redesigns the Assistant for touch and digital transactions
The new capabilities help developers and further Google's cross-platform Assistant strategy.
Google Assistant takes center stage at I/O, search takes a back seat
Search only mentioned twice in a nearly two-hour keynote that saw a long list of announcements.
Three ways retailers can deliver meaningful 1:1 shopping experiences amidst the retail apocalypse through AI marketing
If you were paying attention, 2017 might have seemed like the year that industry pundits’ predictions about the death of retail finally came to fruition. The traditional Main Street took some major blows last year. Shopping mall mainstays like Wet Seal, Payless ShoeSource, BCBG Max Azria and Gymboree were among the casualties. Even behemoths like […]
Google adds new SEO Audit category to Chrome’s Lighthouse extension
The popular auditing tool used by developers and search marketers now enables users to run basic SEO checks against site pages.
2016: The year in paid search (A year of massive change!)
This year will be seen as a watershed moment for mobile, with nearly every change reflecting mobile's now-dominant contribution to search.
SearchCap: AMP images, Google Maps promoted places & machine learning
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AMP results now showing in Google Image SearchDec 15, 2016 by Barry Schwartz AMP is now showing up in the mobile Google Image search results. Retailers testing Google Maps mobile Promoted […]
Retailers testing Google Maps mobile Promoted Places ads include MAC Cosmetics, Starbucks, Walgreens
The promoted pins in Google Maps are being tested on Android devices.
Google Maps app adds “Ok Google” voice command activation for hands free directions
Google improves voice search while using the Google Maps app.
Google Maps showing how long people typically spend at a store or venue
New feature shows you time based on crowdsourced location data.
Brief change suggests local SEO ranking factors are different for branded queries
What are the differences between branded and non-branded local packs in Google, and how might ranking factors be weighted differently for each? Columnist Joy Hawkins shares her observations.
Six Key Themes From “Meet The Search Engines” At SMX East
Contributor Eric Enge recaps a discussion with Gary Illyes (Google) and Duane Forrester (Bing) about the current and future state of search engines.
Google Knowledge Graph Now Showing Social Profiles For Brands
The social profile links within the knowledge graph box on Google now is supported for corporate brands.
Google’s 2014 Top Trending Searches: The World Mourns Robin Williams, Asks About Ebola & Looks For Walmart
From the most popular Google Maps searches to the most asked, "What is...?" questions, Google gives us a look at its year in search.
Yahoo 2014 Search Trends: Ebola Ranks No. 1 For Top 10 Searches & Most Searched News Stories
Following Ask.com last week and Bing on Monday, it’s now Yahoo’s turn to share its most popular searches for the year. Mayer’s site released its top searches for a number of categories, including most popular searches overall, top obsessions, and news stories, as well as offering up a few Tumblr lists. Ebola ranked No. 1 […]
Google’s Knowledge Graph Finally Shows Social Networks Not Named Google+
Years after a controversy over a decision to promote its own social network, Google+, in search results, Google has begun linking to other social networks in its Knowledge Graph. As first spotted by Bernd Rubel and reported by Search Engine Roundtable, Google is now showing icons for social sites including Facebook, Twitter and even MySpace […]
SearchCap: Google Webmaster Tools API, Local Search On Apple Watch & The First Click Free Failure
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Apple Watch Brings Local Search To Your Wrist We don’t yet know how popular the Apple Watch will be when it goes on sale early next year. A “flash survey” conducted […]
Survey: Search Engines Dominate Mobile Product Research
Last week, Local Corporation released survey results from its latest round of consumer mobile shopping research. The company is promoting a new version of its local-mobile shopping app Havvit. The survey was conducted in March and carried out by the Chicago-based e-tailing group and consisted of nearly 1,300 US smartphone owners. Among other questions the […]
Google Places Quality Guidelines Updated
Google quietly announced within the Google Help forums that they have made a clarification update to their Place quality guidelines to help business owners know what they can name their business within Google Local and what they can not. In short, Google is allowing a single descriptor within the business name, if and only if […]
SearchCap: The Day In Search, February 17, 2014
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Starbucks & The Economist Admit To Using Google+ For SEO More Than Social Last Friday, a New York Times report on Google+ spotlighted Starbucks and The Economist as two brands currently […]
Starbucks & The Economist Admit To Using Google+ For SEO More Than Social
Last Friday, a New York Times report on Google+ spotlighted Starbucks and The Economist as two brands currently using Google+ to impact search efforts. Alex Wheeler, Starbuck’s vice president of global digital marketing, told The New York Times, “When we think about posting on Google+, we think about how does it relate to our search […]
Ingress: Is Google’s AR Game A Stealth Local Data Effort?
I recently got a new Android phone and found a little card in the box advertising Ingress, the “massively multi-player location-based alternate reality game from Niantic Labs at Google.” Ingress had slipped past my notice despite Greg Sterling’s mention of it nearly a year ago. Yet, here it was, already preloaded as an app in […]
SearchCap: The Day In Search, July 31, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Reportedly Testing Local News Card For Google Now Google is reportedly testing a local news “card” for its Google Now predictive search product. Quartz first reported on the project, and […]
SearchCap: The Day In Search, July 23, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Gets Lowest Score Ever In Customer Satisfaction Survey There’s a mystery surrounding the latest customer satisfaction numbers released by ForeSee Results (for the American Customer Satisfaction Index [ACSI]). Published late […]
Google Glass Diary, Part 4: Local Search & Navigation
Remember that first Google Glass video? It was published a little more than a year ago and gave the world its first glimpse at what Google had in mind for Glass. Even though Google described it as “an early concept video,” you can clearly see that local search and navigation was a key aspect of […]