SearchCap: Old Google Street Views, Bing For Schools & DailyMotion’s Upset

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• “Bing For Schools” Becomes “Bing In The Classroom” & Makes Program Available To All Schools
  Originally launched in August of last year as Bing for Schools, the new Bing in the Classroom program has moved out of its pilot phase and is now available to all US schools, grades K through 12. For participating schools, the free program offers ad-free and safe searches, daily lesson plans, as well as opportunities […]
• New Google Maps “Digital Timeline” Shows Street View Images Dating Back 7 Years
  Google Maps has launched a cool new feature for its Street View images that lets you see past pictures of various landmarks dating back seven years. From the announcement, “If you see a clock icon in the upper left-hand portion of a Street View image, click on it and move the slider through time and […]
• DailyMotion Says Google Is Cheating, Serves Up Its Own Video Content Over DailyMotion Videos
  The president of French video platform DailyMotion Giuseppe de Martino told UK newspaper The Independent he believes Google is leveraging unfair search practices, serving up YouTube videos in place of DailyMotion content. Independent reporter Ian Burrell writes: [De Martino] claims that sometimes when internet users search Google for DailyMotion videos they mysteriously don’t appear – […]
• Enterprise SEO Audits – Go Beyond The Desktop Crawl
  Digital technology — and the way consumers are using it — is evolving at a pace never seen before, and the platforms and tools used by digital marketers are trying to keep up with it all. We all know content is still king. In order to win the battle for the consumer’s attention, or Google […]
• Majestic SEO Now Categorizing The Web For Marketers
  Majestic SEO, a popular link research tool, announced a new feature where they are now categorizing their index, which is made up of over 700 billion web pages, into about 1,000 different categories. Majestic is then using the categorization to add a new metric, they are calling “Topical Trust Flow.” This new score is their […]
• Bing: Again, Why We Are Better Than Google At Image Search
  Several months ago, Bing told us seven ways Bing is better than Google at image search. This week, Bing posted more examples in the Bing blog of why Bing is better than Google at image search. The examples are of course specific sets of queries that show better results for Bing over Google. I wouldn’t […]
• How To Get Your Content Linked To From Top-Tier Websites
  Creating great content that other websites will organically and editorially link to is a core part of a modern-day SEO campaign. In premise, it sounds simple: you create a piece of content that is relevant within your niche and holds a certain level of value, then other websites will see the content and mention it […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Facebook Passes 1 Billion Mobile Users, Beats Expectations With $2.5 Billion In Revenue
• BrightRoll & Ifbyphone Announce Analytics Product Upgrades
• Not So Fast: New Survey Shows Facebook’s Login Share Dropped In Q1 When Compared To All Google Properties
• Adobe Report: Facebook’s Ad Business Is Showing Continued Growth
• Watch These People Walk Right Past Their Own Loved Ones In This Homeless Awareness Social Experiment
• AOL Changes Email Security Policy To Fight A Wave Of Spoofing
• The Disconnect Between Transactional & Promotional Emails
• At 20 Years Old, Email Spam Is Alive & Well & Proving Bill Gates Wrong

Search News From Around The Web:

Industry

• Google Doodles: A ‘Campfire for the Whole World’, The Next Web
• 10 pressing questions for the godfather of search marketing, Marketing Pilgrim
• Googling for an answer: What’s behind the Room 77 deal?, Tnooz

Link Building

• How to Reverse a Google Manual Spam Action in 3 days, linkresearchtools.com

Searching

• Google is testing ‘Stars,’ an attempt to make bookmarking actually useful, The Verge
• Google’s Knowledge Graph Definition Of Guest Blogging Is From A Parked Domain?, Search Engine Roundtable
• Hold Your Horses! The Kentucky Derby is Buzzing on Yahoo, Yahoo Search

SEO

• April 2014 Google Algorithm Updates Heavily Targeted Song Lyrics and MP3 Websites (4/5 and 4/18), hmtweb.com
• Are you best placed to solve your own Google penalty?, The Media Image Blog
• Google Update Brewing Still Or Manual Actions?, Search Engine Roundtable
• How can small sites become popular?, YouTube
• Penguin Penalties: Do Webmasters Respond the Way They Should?, Moz
• Why Google is Broken, State of Digital

SEM / Paid Search

• 5 Enhanced Campaigns Tools You Should be Using, 3Q Digital
• Google’s Announcements – A Different Perspective | On the Web & On My Mind, neptunemoon.net
• PPC Keywords Going (not provided) – What does it mean?, blog.similarweb.com